SGB Today

Bote Expands Gator Proof Cooler Line With Kula 10

Bote, the maker of water lifestyle products, added the Kula 10 to its hardshell cooler line, with a 10-gallon capacity. Expanding the Kula series, the Kula 10 joins its predecessors, the Kula 5 and Kula 2.5, as the largest cooler in the lineup. Similar to the other two coolers in the line, the Kula 10 […]

Smith x Aleck Integrate Crash Sensor Technology Into Smith Bike Helmets For S24

Aleck, the maker of wireless helmet audio systems for outdoor sports, and Smith, the manufacturer of snow goggles and helmets and innovator across bike helmets, sport, lifestyle, and prescription eyewear, announced a strategic partnership to integrate Aleck Crash Sensor technology (Aleck CS) into a selection of Smith’s cycling helmets for Spring 2024. Aleck CS is […]

Selkirk Sport Steps Into Footwear Designed For Pickleball

Selkirk Sport, the manufacturer of pickleball equipment, is expanding its product range by launching the S01 Pro Court Shoe and S02 Premium Court Shoe.  The  S01 Pro Court Shoe, the first shoe introduced by Selkirk Labs, enables faster movement on the court. Key features include a ladder lacing system, breathable fabric and an extended sole wrap […]

Kaenon x MLB All-Star Justin Turner To Release Signature Sunglass Collection

Kaenon reported it is releasing its first signature sunglass collection with two-time MLB All-Star Justin Turner, an ambassador athlete and vested partner in the brand. The first sunglasses from Kaenon in the Justin Turner Signature Collection includes two versions of the Arcata SR, Turner’s preferred model for on-field play for the Boston Red Sox. The Arcata […]

Superfeet To Rebrand Green Insoles

Superfeet will commemorate the 40th anniversary of Superfeet Green Insoles with a name change and redesigned packing, effective July 11, to make it easier for retail employees to recommend the right products and to provide clarity to customers on how each of its products can meet their needs. “For those who know and love Superfeet, […]

Revo x Darcie Arahill Introduce Fishing Sunglasses With Polarized Lenses

Revo, in collaboration with America’s top female angler, Darcie Arahill, aka Darcizzle Offshore, added to its Darcizzle Offshore collection featuring lightweight glass lenses, and NASA-based technology in two different color frames.   The Revo x Darcizzle Offshore collection now includes three unisex sunglasses with polarized lenses.  The Dune G is a lightweight sports style with wide temples for […]

Nemo Announces 2024 Collection

Nemo’s 2024 collection, with sustainability at the forefront, includes packs and duffels expanding on the brand’s 100 percent recyclable “Endless Promise” Collection, with each product repairable, resellable and recyclable. Products for 2024 include: The bluesign Double Haul convertible duffel, made with a solution-dyed liner and bluesign-approved, PFAS-free, 100 percent recycled fabrics, can transition from a duffel to […]

Nocs Provisions Introduces Western Tanager Collection

Nocs Provisions, maker of binoculars, monoculars and accessories, launched the Western Tanager Collection, in limited edition, including the Zoom Tube monocular, the brand’s three waterproof binoculars—Standard Issue, Field Issue and Pro Issue—and a limited edition color across Nocs full lineup.  The Western Tanager bird is found in the Western U.S. and Canada in coniferous forests […]

Giordana Cycling Collaborates With Luxury Fashion Designer, Kristopher Brock

Giordana Cycling collaborated with American award-winning women’s fashion designer and avid cyclist Kristopher Brock on a limited-edition capsule collection (“Per Tutti I Terreni”) available at select retailers and online exclusively at giordanacycling.com. The Giordana x Kristopher Brock collection explores Giordana’s history and pro cycling as a whole to evoke a sense of nostalgia and modern luxury. […]

Skratch Labs Introduces Crispy Rice Cake Variety Pack

Skratch Labs released its Crispy Rice Cake Sport Fuel Variety Pack containing eight individually wrapped rice cakes, which include three Salted Maple + Mallow Crispies, three Chocolate + Mallow Crispies and two Strawberry + Mallow Crispies.  Each Crispy Rice Cake flavor is made with puffed rice and toasted grains, providing 20g of complex carbs, held […]

Matador Releases ReFraction Travel Series

Matador Travel Equipment launched the ReFraction Series which includes the following: ReFraction Packable 16L Backpack with YKK water-resistant zippers, zipper security loops, cushioned shoulder straps and stretch pockets, and an adjustable sternum strap that converts to a luggage handle pass-through. ReFraction Packable 45L Duffle Bag offers weather-resistant construction, adjustable shoulder straps, and rubberized handles. ReFraction Packable […]

Matador x Carryology Redefine One Bag Travel With Trident Collection

Matador Travel Equipment partnered with Carryology and introduced the Matador x Carryology EDX Series Trident Collection, a three-piece travel and everyday carry series “to redefine the concept of one bag travel.” “Both brands have been excited about the opportunity to work together closely for years now, but neither Matador nor Carryology wanted to do a […]

MSR Expands Titanium Cookware Collection For S24

Seattle-based Mountain Safety Research (MSR) introduced three products to its Titanium cookware collection for spring 2024—the Titan Double Wall Mug, Titan Long Spoon and Titan Spork.  MSR also “refreshed” its cookware collection with updates to its Titan Kettle and 450ml Titan Cup for thru-hikers and gram counters. “As more adventurers turn to minimalist gear to […]

La Sportiva Spring 2024 Apparel Collection Celebrates Climbing Heritage

La Sportiva, the maker of mountain gear, introduces for spring 2024, the company’s Climbing On the Moon apparel collection, bringing back La Sportiva’s iconic 80s branding.  A limited-edition capsule collection, Climbing on the Moon, celebrates “the golden age of climbing, a time when climbing experienced groundbreaking transformation and left an indelible mark on the world. […]

MSR Launches Hubba Hubba Bikepacking Tent Series For S24

Seattle-based Mountain Safety Research (MSR) introduced the Hubba Hubba Bikepacking tent series for spring 2024 that takes its Hubba Hubba tent up a notch with cycle-specific elements. “As we’ve seen the rapid growth of bikepacking in recent years, we are very excited to introduce our first-ever cycling-specific tent for this growing sport,” said Kyle Thackray, […]