SGB Today

EvoShield Partners With Realtree on New Line of Batter’s Protective Gear 

EvoShield’s new line of Realtree Camo Batter’s Protective products, part of the brand Pro-SRZ 2.0 line of batter’s protection, is the Official Catcher’s and Protective Gear of Major League Baseball and worn by MLB pros, including Julio Rodriguez, Kyle Schwarber, Kyle Tucker, and Randy Arozarena and leading college baseball programs including Vanderbilt, Mississippi State, Wake Forest, […]

Burton Snowboards Forms New R&D Partnership

Burton Snowboards formed a new partnership with HDry focused on expanding and evolving HDry’s direct 3D membrane lamination technology for waterproofing outdoor products. The collaboration will also “focus on R&D efforts in an undisclosed product assortment.” “At Burton, we have a relentless focus on bringing innovative products to life,” said Burton Snowboards Chief Product Officer […]

Nikwax Launches Wash for Activewear

Nikwax, the international manufacturer of technical cleaners and waterproofing products for outdoor gear and apparel, developed a “high-powered” deodorizing cleaner, Sports Refresh, designed to “eliminate odors and help prevent their build-up in athletic and fitness clothing,” offered in a 1-liter bottle. Sports Refresh supports a variety of retail channels with a product “that cares for all […]

NexTex Innovations Partners with Duck Camp on Sustainable Product Line

NexTex Innovations, an Atlanta-based textile technology developer, announced that Duck Camp adopted its TurboDry moisture management technology for its apparel collection. Based in Austin, TX, Duck Camp specializes in hunting and fishing apparel. The brand recently introduced TurboDry Technology in its Hill Country Henley for men and Hill Country Pullover for women, both thermal layers […]

Stio Launches FW 2023/24 Line With First Freeride Collection

Stio launched its first dedicated freeride ski line with the Figment Collection for FW23/24. The collection offers a more relaxed fit with Stio’s 100 percent recycled PeakProof 3L face fabric and a breathable inner membrane to ensure waterproofing and weather protection. The four styles in the Figment Collection include the men’s and women’s Figment Jacket and Bib. Stio’s FW […]

Paka Launches Performance Three-Quarter Crew Sock

Paka, the maker of alpaca fiber apparel, launched a performance three-quarter crew sock made with natural fibers, incorporating alpaca yarn. Alpaca fiber is “naturally odor-resistant, moisture-wicking and thermoregulating. Alpaca’s low moisture retention rate of 8 percent (typical wool compares at an average of 18 percent) helps to keep feet dry and comfortable and avoids the […]

MEC Adds Plus Sizing to its Women’s Technical Hiking and Ski Collections For F/W

Mountain Equipment Company (MEC), the Canadian retailer and outdoor gear brand, added plus sizes to its technical apparel collections for fall and winter “to create more inclusive options for all women.” “We took time to listen and hear what she needs to venture outside with confidence,” said Sophie Laliberte, MEC director of product creation. “The […]

Costa Sunglasses grows Del Mar Collection

Costa Sunglasses, the manufacturer of color-enhancing polarized glass sunglass lenses, added two lifestyle frames to its Del Mar Collection, Catherine and Kailano, elevating the collection with eco-friendly materials and 580 glass (580G) lens technology. Catherine and Kailano add to the collection, offering Bio-Acetate frames to reduce Costa’s “impact on the watery world.” Bio-acetate comes from […]

New Balance Partners with USA Lacrosse

New Balance entered into a multi-year agreement with USA Lacrosse as the Official Apparel Provider of the National Team Development Program (NTDP).

Curious Creatures Drops F23 Mountain Bike Apparel Line

Curious Creatures, a technical mountain bike apparel brand, is introducing its F23 Curious Creatures mountain bike apparel collection for cyclists of all levels. “At Curious Creatures, we are not just another apparel brand; we are a community of like-minded individuals who believe in the power of exploration, self-expression and respect for the environment,” said Woodworth. […]

Altra to Launch new Category With Low-Drop Road Shoe

Altra will launch a low-drop road shoe, the AltraFWD Experience, expanding its product offering with a “new running experience” from the brand on October 3. “The AltraFWD Experience is all about brand expansion, product evolution and continuing to create shoes that work for more and more runners,” said Altra Co-founder Brian Beckstead. “Since the start, we’ve […]

Tailwind Nutrition Launches Seasonal Apple Cider Endurance Fuel

Tailwind Nutrition, the maker of sports nutrition products, launched Apple Cider Endurance Fuel, a seasonal, limited-edition flavor of Tailwind’s Endurance Fuel product range. The Apple Cider-flavored sports drink mix offers “complete nutrition with the perfect combination of calories, electrolytes and hydration for athletes while providing a sweet but tangy flavor.” Apple Cider Endurance Fuel can be […]

Hyosung Elevates Innovation In Sustainable Textile Solutions

Furthering its commitment to innovation and providing sustainable solutions “for diverse needs across the value chain,” Hyosung will introduce certified sustainable materials at Performance Days Munich and the Functional Fabric Fair Portland this fall. Creating a more traceable, sustainable story, Hyosung expanded its creora Bio-Based spandex offering to include options for the yarn to be […]

Dimension-Polyant Launches X-Pac VX21 Laminate

Dimension-Polyant, the sailcloth producer and manufacturer of X-Pac waterproof laminates developed for packs and bags, introduces its X-Pac VX21 laminate*, made in its 100 percent carbon-neutral plant. The X-Pac VX21 four-layer laminate face fabric is made with regen Ocean nylon strengthened by the company’s patented X-Ply fiber reinforcement technology made with post-consumer recycled PET. A lightweight […]