SGB Today

Roll Recovery Partners With Backcountry.com

Roll Recovery announced it partnered with  Backcountry.com to sell a select product range. “Partnering with Backcountry.com allows us to provide our unique recovery products to a wider audience of active individuals who appreciate the importance of maintaining their physical well-being,” said Jeremy Nelson, founder of Roll Recovery. “We’re confident that Backcountry.com customers will benefit from […]

Allbirds Releases First Golf Shoe

Allbirds released a golf shoe, the Golf Dasher, built with sustainable materials and the fit of the brand’s Dasher silhouette, with added traction and water-repellent materials. “A golf shoe has been a top customer request for a long time. Consumers told us time and time again that the selection of comfortable, sustainable golf shoes just […]

Hyosung’s FDC Forecasts Spring/Summer 2025 Textile Trends

Delivering innovation and sustainable textile solutions, Hyosung’s Fashion Design Center (FDC), an interactive fashion studio that spans the U.S., Europe, and Asia, surveyed progressive brands and retailers researching consumer insights to create its Spring/Summer 2025 Textile Trend Report. The report forecasts the fabrics major apparel brands will use in their collections next year. FDC’s overarching textile […]

Costa Sunglasses Gears Up For 40th Anniversary

Born on the water in 1983, Costa Sunglasses is celebrating 40 years of making sunglasses and protecting the seas worldwide. “With 40 years of adventures, Costa’s history books are filled with unbelievable moments worth celebrating. We’ve come a long way since 1983—bearing witness to 40 years of product innovation, working just as hard to protect the […]

Asics x Kiko Kostadinov To Debut High-End Fashion Line

As first reported by Business of Fashion, Asics will launch a high-end unisex fashion line called Asics Novalis designed with long-time London-based Bulgarian designer/collaborator Kiko Kostadinov at Paris Fashion Week in October. The Asics Novalis collection will be carried at luxury retail houses later this year, including the Dover Street Market. The logo-less, minimalistic pieces […]

FILA-Sponsored Tennis Pros To Debut La Finale Collection In Paris

Fila’s Spring 2023 tennis collection for men and women features classic Fila color schemes mixed with innovative designs that the brand’s top ATP and WTA players will wear on the historic clay courts in Paris. Barbora Krejcikova and Karolina Pliskova will take the courts in Paris, highlighting the women’s La Finale line, which includes of […]

CRKT Marks 29th Anniversary With Premium Product Offerings; Updated Brand Identity

CRKT (Columbia River Knife & Tool) kicked off its 29th year in business this past month. As part of the anniversary, the company updated its visual brand identity, website and product offerings “in response to consumer demand,” said the company. “After nearly three decades in business, we’re still learning, growing and striving every day, and […]

Grassroots Connect Buying Show Returns In June

Grassroots Connect, the twice-annual buying show of the Grassroots Outdoor Alliance (GOA), returns in June at the Knoxville Convention Center to host “more than 400 retail buyers from 206 retail doors nationwide with the outdoor world’s best-known and best-loved brands for nearly 10,000 pre-scheduled appointments,” said the association. With “215 total brands in attendance, including […]

Kith Summer 2023 Campaign Features Adrian Brody

The campaign for our Kith Summer 2023 Collection, featuring Adrien Brody, is set in Puglia, Italy. This season’s campaign includes a film titled, Solo Noi. The first delivery of Kith Summer 2023 releases May 19 at all Kith shops, 11 a.m. CET on EU.Kith.com, 11 a.m. EST on Kith.com and the Kith App. To watch the […]

Asics EMEA Opens State Of The Art Training Facility For Top Athletes

Asics launched Chojo Camp Europe, a high-altitude training center in Font-Romeu, supporting its athletes as they prepare for Budapest and Paris. Asics opened its Chojo* Camp Europe, its first European pro-athlete training center in Font-Romeu, France. Building on Asics’ continuous efforts to support its athletes by offering the best products and care for body and […]

Tifosi Optics Expands Clarion Blue Fototec Lens Collection

Tifosi Optics, the U.S. cycling eyewear brand, reported expanding its Clarion Blue Fototec Lens collection to “instantly adapt to changes in ambient light conditions, “allowing cyclists freedom from changing lenses mid-ride. Tifosi offers the lens combination in its cycling shields: Rail, Sledge and Sledge Lite.  “One of the only lenses on the market to combine […]

Puma Redefines Maximalism With Fastroid Nitro

Inspired by Puma’s lightweight, responsive foam technology, Puma’s Fastroid Nitro is a statement sneaker pushing performance aesthetics to new limits.  Fueled by Nitro and “informed by the concept of Overtech,” the Fastroid Nitro “redefines maximalism.”  Building on design cues from Puma’s running style FAST’R, the Fastroid’s decoupled platform sole unit boasts extreme proportions and Nitro […]

Nike Revives The Converse Weapon

The Converse Weapon was re-released by Nike in its original 1986 design through a new collaboration with fragment’s Hiroshi Fujiwara. A reimagined take on Converse Weapon reappeared in 2021 through the Converse CX line. The silhouette was also the subject of a Turbodrk collab with Rick Owens. The Converse x FRGMT Weapon and apparel capsule […]

Adidas Originals And Bape Continue Anniversary Celebration With A Collaborative

2023 marks the arrival of both Bape’s 30th anniversary and the 20th anniversary of the partnership between the Japanese brand and Adidas Originals. Continuing their year-long celebration, they joined forces again to reimagine the Adidas iconic Forum 84 low silhouette. The sneaker drop comes in signature camo leather construction with co-branded details, including gold tongue […]

Chums Launches Bag Collection As Part Of 40 Year Celebration

Chums, the maker of eyewear retainers and protective accessories for dry-land and water-based activities, revamped its bag and waist pack collections with new models and updated styles. The latest in the brand’s bag collection includes a “cavernous” new addition to its Storm Series line of rolltop dry bags and redesigned models of its Waist Pack Collection “showcasing that […]