Centerline Athletics Launches Pickleball Apparel Line
Designed by pickleball players for pickleball players, at the forefront of the launch is a strategic partnership with Thomas Wilson, a Top 10 Pro Pickleball Association (PPA) athlete.
Bridging DTC and Wholesale: Your Brand’s Path to Sales
Discover how blending DTC and wholesale strategies with a dash of tech can boost your brand’s sales and market presence.
USTA Aims to Make U.S. the No.1 Tennis-Playing Nation Worldwide by 2035
Ambitious growth strategy aims to increase the number of Americans playing the World’s Healthiest Sport to 10% of the population, while deepening positive impact in communities nationwide
ŌURA Introduces Oura Labs, An In-App Innovation Hub for Members
Symptom Radar, the first feature available for testing in Oura Labs, pioneers the connection between biometric data trends and overall wellness
REI and Partner Expand Camping Experience near Bryce Canyon NP
The companies collaborated to create elevated platforms from Trex composite decking to elevate tent set-ups, expanded REI’s Signature Camp near Bryce Canyon National Park in Utah.
Skechers signs Albert Pujols as Brand Ambassador
Skechers signed former Cardinals and Angels MLB player Albert Pujols as its latest brand ambassador. The two-time world champion and future Hall of Famer, will star in a Spanish-language campaign designed to educate fans about Skechers Hands Free Slip-ins.
Coach Adds Jason Tatum as Brand Ambassador
A multi-time All-NBA First Team selection, Tatum has “created a career as an ambitious individual who shares Coach’s spirit of optimism and endless possibility.”
Craft Xplor Merges Gravel Tire Technology with Running Innovation
The Craft Xplor, a collab between Craft Sportswear and Vittoria, merges gravel tire technology with running innovation.
Verge Launches Gravel Apparel Range
What sets the Gravel Range apart is its customization options. Gravel cyclists can customize each piece, whether it’s team colors, personal designs or club logos.
Keen Celebrates 10 Years of Uneek Open-Air Sneaker
To round out the celebration, Keen will introduce three new variations of the Uneek open-air sneaker, available in men’s and women’s styles.
“Fantastic Baseball” Launches with MLB as Partner and Aaron Judge as Cover Athlete
Global game developer Wemade launched “Fantastic Baseball,” a mobile game developed in partnership with Major League Baseball and endorsed by baseball superstar Aaron Judge as the cover athlete.
Algenesis Unveils Groundbreaking Biodegradable TPU Material
Algenesis’ partnership with Trelleborg underscores the material’s versatility and potential to disrupt industries ranging from aerospace applications to outdoor apparel.
Currex Insoles Signs USWNT Team Captain Lindsey Horan
Sponsored Content: Currex, the leader in activity specific insoles inks agreement with Professional Soccer player, Lindsey Horan, to play in the brands Currex CleatPro insoles.
New Era Cap Signs Multi-Year Collab With Pro BMX Athlete Nigel Sylvester
Sylvester to serve as creative advisor in multi-year deal with New Era Cap.
“Unfortunately, Not A Lot Has Changed For Girls In Football”
German national team captain Alexandra Popp speaks to Puma CEO Arne Freundt about leadership and the challenges of women in football (soccer).
