P.F. Flyers Announces Brand Refresh, Expands Into Wholesale Distribution
P.F. Flyer’s partnership with Revolve and the Desert Adventure collection are the starting point of new offerings from the heritage company with plans to roll out more over the next year.
Trango Signs Five-Year Safety Gear Provider Partnership with IFSC
The range of products Trango supplies will extend to all the safety gear needed to run a lead competition, including belay devices, harnesses and ropes.
Oncore Golf Partners with PGA Camps to Support Next Gen Golfers
By supplying the best golf balls in the game and introducing innovative rental programs for junior golf clubs, OnCore Golf “seeks to enhance the playing experience and performance of young athletes in the PGA Camps.”
Polaris Elevates Side-By-Side with 2025 Full-Size Ranger Lineup
Polaris brings back Ranger Crew XP 1000 Waterfowl Edition and announces Ranger Crew XP 1000 NorthStar Texas Edition.
Puma Launches Brand Campaign to Strengthen Sports Performance Positioning
It is the first time that Puma has one message—Forever. Faster.—throughout an entire year and across all performance categories, including Football, Running, Basketball, and Handball.
The Beachbody Company Offers Buy/Download Fitness Programs With No Subscription
“We want to serve people with a flexible business model that allows them to consume our content and achieve outcomes in whatever way works best for them.” —Carl Daikeler, Co-Founder and CEO, BODi
Riddell Introduces Premium Axiom Helmet Line with Improved Impact Response
Exclusively available for NFL athletes starting in the 2024 season, Axiom3D is a set of new models that “leverages the comprehensive protective system of the Axiom, coupled with proven 3D-printed lattice liner technology.”
SKLZ x Barstool Sports Launch Co-Branded Golf Training Products
The line “combines the premium features and technology of SKLZ products with the Barstool Sports top-ranked golf podcast Fore Play.”
Recon Launches Police Interceptor E-Bike and Training Center
The e-bike can be configured to meet any standard U.S. e-bike class with the option of custom programming. This summer, Recon will open the first law enforcement e-bike training center, in conjunction with the Allen County Sheriff’s Department, on two hundred-plus acres in Fort Wayne, IN.
Trugolf Releases E6 Apex Range Training Software, Signs 2024 PGA Coach of the Year
TruGolf Holdings, Inc.launched the first phase of its simulator software product, E6 Apex, which augments E6 Connect and signed 2024 PGA of America Teacher and Coach of the Year Joe Hallett, as an E6 Ambassador.
Keen Launches Radical New Boot, Targhee IV with Keen.Fusion
Keen.Fusion creates a “mechanical bond stronger than glue using heat and pressure to fuse the sole and upper of the boot together into one piece.
Crossover Culture Upgrades Court Presence With Fortune and Fatale
Crossover Culture released the Fortune and Fatale, two new basketball sneakers using its proprietary Ghost Foam technology.
Teqball Descends On Tulsa
Tulsa, OK, was selected as this year’s exclusive host city for the 2024 U.S. Teqball tournament, which will be held from June 14-16 and broadcast live internationally.
Puma Golf x Quiet Golf Introduce Contemporary Golf Collection
The contemporary styles include cable knit sweaters and half zips to crewneck sweatshirts and graphic tees “that capture the essence of spring and summer golf.”
Carhartt Launches Limited-Edition National Park Collection
“Inspired by the hardworking people who preserve the beauty and safety of our national parks, this collection aims to raise awareness around our partnership with the National Park Foundation.” —Susan Hennike, Chief Brand Officer, Carhartt
