Selkirk Sport Celebrates National Pickleball Month (April) … Announces Plans to Donate 1,000 Paddles Through “Selkirk Growth Program”
Selkirk Growth Program to Support Schools & Youth Programs, First Responders and Charitable Organizations; World’s N0.1 Ranked Professional Pickleball Player Tyson McGuffin and Team Selkirk Ambassadors Driving Growth of Pickleball at Grassroots Level Los Angeles Bell Fire Station first responders sport their new Selkirk Sport Pickleball paddles as part of the “Selkirk Growth Program.” To […]
EvoShield Pro-SRZ (“Pro Series”)New Protective Gear To Keep Players On The Field
In 2018, both the average fastball and number of players hit-by-pitches were the highest ever in MLB history. That’s why more players than ever need and want protection at the plate. EvoShield’s new Pro-SRZ (Pro Series) line of custom-molded protective gear does just that. Pro-SRZ guards include forward-thinking ergonomic designs and materials that are 45-percent lighter than competitors’ guards […]
North Face Climbers Confirmed Dead After Banff National Park Avalanche
The bodies of three professional mountain climbers – American Jess Roskelley and Austrians David Lama and Hansjorg Auer – were found Sunday, days after they were presumed dead in an avalanche at Canada’s Banff National Park.
Moving Beyond Plastic Pollution
This week Adidas announced the brands FutureCraft Loop fully recyclable running shoe. The brands “breakthrough” closed “loop creation process” is a 100-percent recyclable performance running shoe which can be returned to Adidas broken down to be recreated into a new performance running shoe. The first-gen release is part of Adidas’ widest global beta program to […]
Billabong Unites Females Across the Globe Through Surfing In A Progressive New Brand Campaign
Billabong, a leading action sports and lifestyle company, unveils their latest female content series for 2019, “Know the Feeling.” The progressive video series features multiple female surfers, including world-renowned athlete Laura Enever, as well as three young women, Monica Guo, Meryem El Gardoum and Natasha Sand, who are pioneering women’s surfing in China, Morocco and Sri Lanka. Shot in each of […]
Adidas FutureCraft Loop … Fully Recyclable Running Shoe
Adidas’ breakthrough closed “loop creation process” produces fully recyclable performance footwear. FutureCraft.Loop is a 100-percent recyclable performance running shoe. It can be returned to Adidas, broken down and reused, to create new performance running shoes. First-gen release is a part of Adidas’ widest global beta program to date, ahead of the wider commercial release targeted […]
Brooks Running Announces Multiyear, Global Partnership with November Project
Organizations Team Up to Inspire People to Run and be Active Through November Project’s Free Workout Community Brooks Running Company and grass-roots fitness movement November Project today high-fived the start of a two-year partnership focused on inspiring people across the world to run and be active. With a shared belief in the positive effects of […]
The Best Camera Is The One That You Have With You
Chris Burkard is legendary as a photographer of some of the last wild places on Earth. This week Chris and olloclip, the brand that invented a simple lens and clip system that allows any cell phone user to create content by clipping a variety of interchangeable lenses onto a cell phone camera, announced their collaboration. […]
Deso Presents #?earthed … Casting Votes For Our Planet
As a society, we cast votes daily. Our time and our dollars speak volumes about what matters to us. At Deso, the team spends much of our time recreating in nature and our dollars on goods that ethically align with our values. In an effort to build community around Earth (every) Day, we’re encouraging people […]
LEKI Offers Full Ride Scholarship to Timothy Olson’s Run Mindful Retreat
LEKI is excited to announce the second annual LEKI Full Ride Scholarship to Timothy Olson’s Run Mindful Retreat taking place in Boulder, CO, June 13-16. The scholarship includes registration fees, air travel, lodging and LEKI Trail Running gear for one deserving trail runner. LEKI has a full line of trail running poles and supports ultra-runner […]
Polartec and Kraig Biocraft Laboratories To Bring First Spider Silk Fabrics To The Performance Apparel Market
Polartec, the premium provider of innovative and sustainable textile solutions, and Kraig Biocraft Laboratories (Kraig) (OTC:KBLB), the biotechnology company focused on the development and commercialization of spider silk, announce plans to bring to market the first fabrics made from spider silk. Initially developed for specialized military applications, these first-of-their-kind materials made from recombinant spider silk […]
CEP Compression 3.0 … Conversation With Luke Rowe, Senior Vice President, CEP Compression Sportswear
CEP Compression recently launched the 3.0 version of the brand’s compression 2.0 sock worn — and relied upon — by Olympian Meb Keflezighi one of the world’s top athletes. Backed by scientific studies and third-party testing, CEP’s 3.0 compression sock offers real graduated compression with more than six miles of engineered thread to enhance blood […]
Wigwam Introduces SynchroKnit with Unrivaled Precision Fit in Socks
New Patented Technology to Debut to the Public in January 2020 Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, is proud to introduce SynchroKnit a completely new technology in sock construction. This sock revolution results in an unrivaled non-slip fit by strategically reducing bulk and excess yarn, so the sock hugs the […]
Reebok Pays Homage To The Iconic Club C Sneaker In ‘Back Where We Started’
The new film represents the latest chapter in global ‘Sport the Unexpected’ Today, Reebok launches ‘Back Where We Started,’ a unique film that pays homage to the Club C, the iconic shoe that changed the sneaker conversation in the 80s and remains a streetwear essential today. The film is the second installment in the brand’s […]
Amp Human and EF Education First Pro Cycling Team Announce Partnership
Amp Human, the Park City, UT-based creators of revolutionary sports product PR Lotion, is proud to announce its partnership with the UCI World Tour pro cycling team, EF Education First, for the 2019 season. PR Lotion is proven to help athletes maximize every workout, ride or adventure and recover faster, by simply giving the body […]
