SGB Today

Carhartt x ’47’s MLB Collaboration Continues

This MLB Season, Carhartt x ’47’s Outwork x Outroot collaboration is back for diehard baseball fans. Building on the success of the past two collaborations, Carhartt x ’47 team up again with a hat collection that merges Carhartt’s iconic duck material with ’47’s iconic headwear silhouettes to create the 2019 MLB fandom caps for all […]

“Win A Glove Day” … Wilson Selects Harrisburg High School Pitcher + Outfielder Presley Witt’s Submission From Nearly 100,000 Entries

Across the country, young players grow up watching their favorite baseball players on the game’s biggest stage. And, for decades Wilson, the Official Ball Glove of the MLB, has traveled to every team’s spring training and hosted Glove Days, where Wilson’s team of glove experts deliver hand-made, Pro Stock gloves to many of baseball’s biggest […]

Fabric Link Top 10 Textile Innovation Awards

The annual FabricLink Network Top 10 Textile Innovation Awards are presented annually as recognition to those organizations and product developers who pursue their ideas and strive for excellence in their textile advancements. Each year, the FabricLink Network’s Top 10 Innovation Awards acknowledge new textile products and technologies that showcase outstanding developments that have been officially launched over […]

The Kalleq … Gearlab’s Latest High-Performance, Open Water Excursion Paddle

Gearlab is an award-winning design company and pioneer of the first modern Greenland-style paddle with exchangeable tips. We were intrigued to learn more, so we sat down last December with Founder Chung-Shih. Read the full interview here. The company, located in Taiwan, is central to product development and manufacturing which means the design and development […]

USU Celebrates First Graduating Class Of The Outdoor Product Design and Development Program

The first graduates from Utah State University’s Outdoor Product Design and Development (OPDD) program will start the celebration on April 12 with the presentation of their senior portfolios and final projects to the OPDD Industry Advisory Board comprised of local industry representatives from 1-3 p.m. in the lobby of the Daines Concert Hall, Chase Fine […]

Yelich Designs California Inspired Louisville Slugger

We all know the hot start Christian Yelich is off to at the plate. What you didn’t know is that Christian is also off to a hot start as a bat designer. In collaboration with Louisville Slugger, Christian has worked to create a special version of his Pro Prime S318 model bat. The bat is heavily influenced […]

Decathlon Set To Open Doors To First Full-Scale U.S. Store

Decathlon, a globally-recognized sporting goods retail brand, announced Tuesday that its first U.S.-based major brick and mortar store will hold its Grand Opening at its new Bay Area location on April 12. Located at 3938 Horton Street in the East Bay Bridge shopping center in Emeryville, Calif., the 47,000 square-foot store is scheduled to officially […]

World-Renowned Pro Skater Lizzie Armanto Launches New Vans Skate Footwear and Apparel Collection

The latest collection from Vans’ global skate team rider Lizzie Armanto has finally sprung. With the super bloom season exploding with eye-catching and colorful flowers, it’s only natural for Lizzie’s new collection to blossom in a beautiful lavender pack featuring the Vans Slip-On Pro, Sk8-Hi Pro and matching apparel to complement. Lizzie’s vibrant aesthetic and […]

Brooks Running Company Names Huge as New Advertising Agency of Record

Brooks Running Company, today announced that it has selected Huge as its creative agency of record (AOR), after a competitive review. Effective immediately, Huge will act as Integrated AOR responsible for marketing, creative, brand strategy, positioning and digital marketing, as well as global activations. “We’re thrilled to partner with Huge because they are a creative powerhouse […]

Icebug Becomes First Climate Positive Outdoor Footwear Brand

Icebug challenges the industry to join them in acting now against climate change. “The climate crisis can’t wait for us to become perfect. We need to act now” – Icebug CEO David Ekelund, pictured left Icebug, the Swedish outdoor footwear company, has been manufacturing footwear to tackle slippery conditions since 2001. From their start as […]

Conversation With Justin Gardner, BLDG Active CEO & Co-Founder

Justin Gardner, CEO and co-founder of skin repair company BLDG Active, spoke with SGB about the company’s rapid growth in its first two years, why it’s focused on the outdoor space, a new line that’s coming out May 1 and what else is on tap for the brand.

Top Shooting Guard Class of 2024 Jaylen Claggett

Jaylen Claggett will be at the Under Armour circuit this weekend playing for the New Jersey Bulldogs 2024 in Washington DC. His middle school won state tournament and went undefeated all year. Averaging 19 points a game and was named MVP in the final chip game scoring 23 points and hitting four three-pointers. Now AAU […]

Kuru Footwear Spawns “Performance Foot Health” Category With The Launch Of Atom … Blends Patented “Heel-Hugging” Tech and Sport Casual Style For Everyday Wear

Building on its success solving daily footwear challenges, Kuru Footwear, an established online footwear brand that fuels movement, is forging a new footwear category—performance foot health–with the debut of the Atom. Available April 15 on KURUFootwear.com, the Atom combines Kuru’s patented, triple-layer, “heel-hugging” technology within a sport casual style for active consumers. Featuring a slim, […]

The Original Muck Boot Company Partners With Nebraska Cattlemen To Support Disaster Relief

Proceeds of Limited-Edition T-shirt Sales to Benefit Nebraska Cattlemen Disaster Relief Fund to Assist Cattle Producers Impacted by Recent Weather Events Record flooding in the Midwest has caused significant damage. It is still unknown the impacts of the loss of livestock and crops, which could result in financial losses in the billions. To provide support […]