SGB Today

Nikwax … Finding Alternatives To Be More Eco-Friendly Since 1977

Nikwax has just crossed the 40-year-old threshold as the leader in the after-care | accessory category. Many people have not discovered the brand, but once they do, they’re a customer for life. Born in 1954, Founder Nick Brown was brought up in Kent, and from the age of 10, he trekked with his Dad in […]

K2 Mindbender Collection … Built To Last

When you combine patent-pending science, along with a healthy dose of gut instinct, you have the K2’s Mindbender collection. K2 came on the scene in the 1960s when the Kirschner brothers pioneered fiberglass ski manufacturing in the U.S. Long before freeride was a discipline, K2 was looking to change what could be done with and […]

The Creators … Simone Post x Adidas

Dutch designer Simone Post, first photo, has created a series of graphic rugs from one of the hardest fashion products to recycle – old sneakers. Simone, a talented textile, print, and product designer, experiments with materials and is fascinated with creating a new product from something that often ends in landfills. Adidas saw her previous […]

Conversation With Crescent Moon Co-Founder Jake Thamm

Jake Thamm, co-founder, Crescent Moon, has been building award-winning snowshoes since 1997. The brand’s product line-up has earned a long list of “Best of Show” awards. At the recent Outdoor Retailer Snow Show, Thamm spoke with SGB about snowshoe design, participation trends and staying passionate about the sport.

The North Face ’92 Rage

The North Face drops new colors tomorrow of the brand’s ’92 Urban Streetwear Rage Collection

Sierra Designs … Come Say Hello To Your Old Friend

One of Sierra Designs biggest assets is that they are coming upon their 54th year in the outdoor business this year.   George Bryant, Vice President and General Manager, Sierra Designs, (SD), pictured left, was keenly aware of and had a reverence for the heritage brand from his first day on the job in 2010 […]

Canada Goose Project Atigi

Canada Goose announced the launch of its new social entrepreneurship project for Canada’s North – Project Atigi. The project features the global release of a one-of-a-kind collection hand-made by expert seamstresses.

Conversation With Dustin Butcher, Creative Director, G3

G3 specializes in backcountry ski and snowboard travel. Their mission is to make that experience better for people with equipment that is simple but effective so when you’re ready to go, you’re not having to fuss with product that just doesn’t work. Dustin Butcher is the Creative Director for G3. And he is as passionate about […]