Athletes Partner With Life Time Foundation; Give More Than $320,000 To School Food Programs
With endurance events canceled due to COVID-19, Life Time, which owns and produces more than thirty marathons, triathlons and cycling races, worked with athletes to create philanthropic opportunities to benefit kids and their families in need — to date totaling more than $320,000 — which will be provided to seven school districts in the U.S. […]
The Conservation Alliance Grants $950,000 To Conservation Projects
The Conservation Alliance* sent grants totaling $950,000 to organizations working to protect wild places throughout North America. Grantees have collectively worked to protect 53 million acres and 125 river miles, and acquire one climbing area. “We reached our grant-making goal for 2020 by retaining and attracting new member companies,” said Brady Robinson, Executive Director at […]
Ikon Pass x American Forests Shred For Sustainability Program
Ikon Pass is joining forces with American Forests for Shred for Sustainability, a program that invites Ikon Pass holders to help create healthy and resilient forests throughout North America. Ikon Pass holders are encouraged to rack up their skier days at Ikon Pass destinations throughout winter 2020/21 and watch their stats on the Ikon Pass […]
Suunto Announces Software Updates; Features To Its Smartwatch Series
Suunto released a software update of new features for its Suunto 7 smartwatch and mobile app. New updates were also launched for its Suunto 9, 5, and 3 smartwatches touted as the brand’s “biggest in its history” and part of Suunto’s new ‘Adventure Starts Here’ campaign. “At Suunto, we don’t compromise when it comes to […]
SAYA Launches Sustainable Fiber Made From Fabric Scrap And Overstock
SAYA, a new name in fiber, announces its debut with an expanded offering beyond recycled PET bottles including recycled cutting scraps and fabrics, bringing new options to the textile industry. Nan Ya Plastics, SAYA’s parent company, is the largest manufacturer of recycled PET, repurposing over 75 billion bottles every year. Now under the brand SAYA, […]
Igloo Launches Playmate Coolers Inspired By NASA
Igloo released its limited-edition Playmate coolers inspired by the National Aeronautics and Space Administration (NASA) paying homage to NASA’s vision — discover and expand knowledge for the benefit of humanity. “As a Houston-based company, we’ve always been proud of and inspired by NASA’s dedicated program of space exploration and discovery,” said Brian Garofalow, Chief Marketing Officer […]
Lizard Skins Outdoor Trail Grant Program Continues In 2020
Lizard Skins continues its history of supporting trail construction and maintenance. In the last two years, its grants have helped build and maintain trails at Brian Head Resort, Cumberland State Park, Pahvant MTB trail system, Copper Harbor Trails, and the Butch Cassidy Trail Complex. “We are excited to announce the continuation of our Trail Grant […]
Headspace Announces World Mental Health Day Pledge
Headspace launched a “Be Kind to Your Mind” pledge that encourages the prioritization of mental health care beyond just World Mental Health Day. World Mental Health Day is scheduled for October 10. Box, Farmers Insurance, Hyatt, Snap, Spectrum Health, and National Military Family Association are among the first companies and nonprofits to join with Headspace. […]
Crocs Collaborates With Justin Bieber
Crocs announced a collaboration with singer Justin Bieber. The Crocs X Justin Bieber is inspired by Bieber’s Drew House label and features a take on the Classic Clog silhouette as well as eight custom Jibbitz charms. “As an artist, it’s important that my creations stay true to myself and my style. I wear Crocs all […]
Vuori Signs First Ambassador
Vuori signed Rob Machado, the surf legend, as its first ambassador. Vuori said that as an ambassador, Machado “will personify Vuori’s philosophy on conducting business and how the brand cares for their team, the community, and the environment. This new position is designed to inspire and unite people from all walks of life to create […]
Saintnine Signs Charlie Rymer As Brand Ambassador
Saintnine welcomed former PGA Tour Player and Golf Channel personality, Charlie Rymer, to its team as its Brand Ambassador for the Saintnine product line of golf balls. “Saintnine is thrilled to have such a big personality as Charlie playing our golf balls and helping us grow the Saintnine brand,” said Timothy Chae, CEO of Saintnine […]
Helly Hansen Launches LIFA Face Masks, U.S. Profits Support The Conservation Alliance
Helly Hansen announced a new initiative to support The Conservation Alliance with the launch of its LIFA face masks. All profits from U.S. sales will directly support the organization. Norway-based Helly Hansen joined The Conservation Alliance in 2016 and has provided support to the group in previous years through Earth Day fundraisers. Its LIVA face mask […]
Oomphies Drops Kids FW20 Collection; Website Redesign
Oomphies, a dedicated toddler and kids footwear brand, announced the release of its FW20 Collection with novelty styles and fabrics and specialty boots. The brand also did a recent upgrade to its website to make it easier to navigate for online shopping. “We have been incredibly eager to release our new website to our customers,” […]
Brunton Introduces 2021 Collection + Customized Compass Program
Brunton has announced updated products for 2021 and the launch of a customizable compass program currently available to retailers and brands. “Our goal at Brunton has always been to provide the most reliable and precise outdoor navigation instruments for both recreational and field-based professionals alike. For 2021, we’re excited to offer a new lightweight transit […]
Stoic Launches First Camping Collection
Backcountry-owned brand Stoic launches its F20 camp collection with a broad selection of tents, sleeping bags, sleeping pads, tables, and chairs. “With outdoor recreation surging across the country, our customers are continuing to venture out in new ways turning to the outdoors to spend quality time with their friends and families,” said Chief Product Officer, […]
