Gazelle Bikes Introduces Eclipse eBike Featuring Bosch Smart System
The Eclipse is Gazelle’s first low-step, Class 3 eBike paired with the largest, integrated 750W battery.
Curry Brand Signs South Carolina Guard as First Collegiate Athlete
Under Armour, Inc. signed MiLaysia Fulwiley to a multi-year NIL deal with the Curry Brand.
Adidas x Yohji Yamamoto Introduct Latest Y-3 Atelier Collection
The apparel takes original Yamamoto and Yohji Yamamoto Pour Homme designs from the designer’s recent runway collection embellished with Adidas’ three stripe logo.
Har-Tru Introduces Portable Indoor Performance Pickleball Court
The company made the courts with interlocking tiles coated in Har-Tru Sports Coatings for a hardcourt feel. The design balances performance and comfort for speed of play, ball bounce and foot traction.
Transcend Capital Advisors Signs Elite Amateur to NIL Roster
The youngest co-medalist in U.S. Amateur history, Blades Brown, was the Men’s and Junior Player of the Year in Tennessee in 2023 and signed with Transcend Capital Advisors.
Wilson Sporting Goods drops Limited-Edition MDA Shamrocks Glove
Wilson Sporting Goods joins annual MDA Shamrocks campaign with introduction of limited-edition glove.
Lexus Signs Zalatoris to Golf Ambassador Program
Lexus added Dallas-based Will Zalatoris to its roster of golf champions. The partnership began before the Players Championship at TPC Sawgrass in Ponte Vedra, FL.
Thermore Introduces Freedom Stretch Insulation
Freedom, made from 50 percent post-consumer recycled polyester, offers “ground-breaking stretch” while providing warmth across many uses for active pursuits.
Payntr Golf x Pro Golfer Jason Day Create Footwear Collection
Day’s feedback on the collection’s development has been and will continue to be “instrumental in refining the design and functionality of the footwear, ensuring it meets the highest standards of performance, traction, waterproofing, and comfort.”
2024 Retail Strategy Checklist: Maximizing Wholesale Channels for Active Outdoor Brands
Sponsored Content From ENDVR: To ensure your brand is poised for success in the wholesale/retail channels in 2024 and beyond, exploring the 2024 Retail Strategy Checklist for Active Outdoor Brands is a critical first step. This resource will equip your brand with the strategies to thrive in an ever-evolving industry landscape.
Y-3 Reunites with Real Madrid on Travel Capsule Collection
The inspiration for the Y-3 travel collection comes from Real Madrid’s signature monochromatic color palette—merging all-black with couture tailoring.
Jordan Wings Collection Offers a New Take on Luxury Streetwear
The collection elevates the Jordan Brand to “heirloom status,” respecting the staples that cemented the iconic brand’s status in sport, culture and style from 1984 to today.
Gold’s Gym Inducts Three Industry Icons Into Hall of Fame
Pete Grymkowski, Ed Connors and Tim Kimber established the iconic Venice Beach Gold’s Gym location and revolutionized the fitness industry.
Sam Edelman x SCAD Students Collab on Exclusive Capsule Collection for Nordstrom
The collaboration brings together a capsule collection of five sneakers, sold exclusively at 33 select Nordstrom stores nationwide and on Nordstrom.com beginning March 4.
Giordana Beyond Gravel Collection Engineered for Performance and Adaptable Style
“We want riders to feel confident with their kit and empowered to wear it beyond the bike in a way that naturally fits right into the rest of their day.” —Julian Andretta, Creative Director, Giordana Cycling.
