SGB Today

Hydro Flask Receives National Park Trust 2020 American Park Experience Award

Hydro Flask will accept the 2020 American Park Experience Award in recognition of its contribution to raising awareness and appreciation of our national parks, public lands and waters through its Parks For All program. It’s the first time that the award has been given to an organization. “It is truly an honor for Hydro Flask’s […]

PrimaLoft, Inc. Announces ISO 17025 Certification In Its Latham, NY Lab

PrimaLoft, Inc. announced that it has earned ISO 17025 certification. The certification process includes a comprehensive systems audit that covers every aspect of testing. Meeting ISO 17025 certification standards demonstrates that a lab operates competently and generates valid results. “The certification process to achieve ISO 17025 certification is demanding,” said Mike Joyce, president and CEO […]

Weston Adds Athlete/Advocate Dani Reyes-Acosta To Team

Weston announced the addition of Dani Reyes-Acosta to its team program for 2020/21. Reyes-Acosta is a professional adventure athlete, strategy consultant, advocate, and artist who combines her deep love for all alpine adventures with an Earth-first, inclusivity-informed approach to storytelling, brand-building and education. “From their countless education-focused events to their scholarship programs to their emphasis […]

Wintersteiger Returns To Copper Mountain To Support US Ski Team And Fall Race Camps

Wintersteiger, the official supplier to US Ski & Snowboard Team and exclusive tuning partner for the Center for Excellence, will again offer equipment support at Copper Mountain during the fall training block this year. Wintersteiger returns to Copper Mountain with Racing Technician Mike Beers and Swix Alpine Director Graham Lonetto to offer a full complement […]

Ignik Introduces Line Of Active Heating Products

Ignik introduces a new heated sleep system featuring its patent-pending Radiant Carbon Strand (RCS) active heating elements. Launching Fall 2020, the line will include six products that work with existing gear for cold-weather comfort. Ignik’s RCS technology, which features conductive stranded carbon fiber woven into fabric, provides sustainable active heat that works with any 5V […]

Etnies Adapts And Gets Winterized

Etnies dropped its Winterized Collection featuring some of the brand’s more popular styles. Adapted for comfort and performance, the collection incorporates Michelin ice control outsole technology, 3M Thinsulate and water-resistant technology. The Collection includes three styles: Sultan SCW, Jefferson MTW and Crestone MTW in sizes 5-14.   Derived from the original Sultan shoe, the Sultan […]

GHS Holdings Launches BlocAid Antibacterial Gloves

As the COVID-19 pandemic continues and the world scrambles to meet the shortage of Personal Protective Equipment (PPE), including gloves, GHS Holdings announced the launch of its BlocAid Gloves engineered with EcoZinc to inhibit the growth and the spread of harmful microbes and to provide an alternative antimicrobial solution to latex gloves which, when disposed […]

EC3D Launches Reusable 98.1 Percent PFE Face Masks To U.S. Market

Engineered Compression 3 Dimensional, (EC3D), a manufacturer of medical-grade compression garments, applied its 25 years of performance material research and development to create copper face masks. Available in three models, the masks score a Bacterial Filtration Efficiency (BFE) of 84.4 percent and a Particle Filtration Efficiency (PFE) of 98.1 percent. The fabric is densely woven […]

Team Intencity Collaborates With Hyosung Performance Textiles To Create Pack For Runners

Five graduate students from The University of Oregon’s Sports Product Management* program flew to ISPO 2020 to source fabric for a backpack designed specifically for runners. The pack, they call Intencity, was designed from consumer research they conducted during the design phase. Attracted by the fabrics presented by Hyosung Performance Textiles at ISPO, the students, […]

mountainFLOW Announces Athlete Partnership

  MountainFLOW has signed Aleksander Aamodt Kilde to an athlete partnership deal to use the company’s new Race Wax, in the upcoming season. Kilde, 28, claimed his first World Cup overall title in March, finishing second in the Combined and third in the Super G to win the overall title. He also won the season […]

Skechers 12th Annual Pier To Pier Friendship Walk Goes Virtual

The 12th Annual Skechers Pier to Pier Friendship Walk will be held virtually on October 25. The event supports kids with special needs and education. This year’s goal is to raise $2 million. The event will be hosted by South Bay residents and supported by local media, celebrities and more than 100 companies. “The Skechers […]

Bollé Turns To AI To Develop High Contrast Lens

Bollé’s design and technology lab, EPIC, based in Lyon, France has developed a lens technology using Artificial Intelligence to create the Volt +, a high-contrast lens that enhances color to improve depth perception without compromising white balance. In developing Volt +, the team used AI to find out which wavelengths to enhance or dampen to […]

Stanley Launches Legacy Series

Stanley announces the launch of its Legacy Series offering an upgrade to its Classic mugs, thermal bottles and food jars. A throwback to the 50s vintage design, the Legacy Series features QuadVac vacuum technology to keep food and beverages hotter or colder longer. The series is constructed with thicker stainless steel and reinforced with a double […]

Honey Stinger Ups Its Recovery Game With New Cracker Bar

Honey Stinger debuts its improved Cracker Bar featuring the same taste as the original bar but with twice the amount of filling plus 10 grams of plant-based protein for muscle recovery and energy replenishment. “We know our athletes are working harder and balancing more than ever before amid this challenging year which means recovery is […]

Tailwind Nutrition Introduces Limited Edition Salted Caramel Rebuild

Tailwind Nutrition introduces its limited-edition Salted Caramel flavor for the fall season. Tailwind Rebuild products were developed to help athletes recover faster. Tailwind Rebuild is the first sport recovery drink based on a patent-pending protein system using a base of organic rice supplemented with amino acids, carbohydrates, fats coconut milk, and electrolytes. The recipe is […]