Matador Maximizes Everyday Organization With SEG30
Matador Travel Equipment dropped its SEG30 Segmented 30-liter Backpack. A downsized version of its Matador SEG42, the SEG30 offers organizational options with a minimalist aesthetic with four external zippered compartments and an oversized clamshell pocket for large items. “The SEG42 was a smash hit this summer, and we’ve reimagined it in a more compact form […]
Xenith To Support USA Wheelchair Football League’s Inaugural Season
The USA Wheelchair Football League is launching in four cities across the United States: Chicago, Kansas City, Mo., Phoenix, and Los Angeles. As a part of this partnership, Xenith has donated Xenith X2E+ football helmets to each of the four founding teams of the league. The first of its kind football league for adults with […]
Igloo Releases Harry Potter Themed Playmate Cooler
Igloo, in partnership with Warner Bros. Consumer Products, released limited-edition Harry Potter Playmate coolers — Harry Potter Hogwarts Playmate Pal and Illustrations Playmate Pal. “Harry Potter Playmate coolers have been frequently requested by our fans. Harry Potter is such a global phenomenon and collaborating with Warner Bros. Consumer Products has been a huge honor,” said […]
Front Runner Gives Land Rover Defender An Aftermarket Upgrade
Front Runner Outfitters (Front Runner) released a roof rack option for its Land Rover Defender 110. The Defender 110 Slimline II Roof Rack Kit is a nod to its heritage of Overlanding using the original Defender platform for off-road travel. The Roof Rack Kit is an aftermarket solution for Defender 110 owners looking to […]
Benchmade Knife Launches Cutlery Line
Benchmade Knife Company launches its new Cutlery line for the professional and amateur chef. “This new product line represents a substantial step forward for the Benchmade brand, bringing our design and manufacturing expertise to a new class of customers who demand the best,” said Jon de Asis, president & CEO, Benchmade. “The versatility and quality […]
Hobie Upgrades Popular Products For 2021
Hobie announced today several upgrades to its popular kayak models for 2021. Most notably, Hobie will now incorporate enhanced versions of its MirageDrive, the original kayak pedal propulsion system first released by Hobie in 1997. The Mirage Passport 10.5 and 12.0 will be upgraded to include the MirageDrive GT with Hobie’s Glide Technology and patented Kick-Up […]
Balega Fall 2020 Ltd Edition Hidden Comfort Sock Benefits Lesedi Project
This year, Balega launched a limited edition collection of Hidden Comfort socks to benefit the Lesedi Project, Balega’s non-profit organization and give-back initiative to strengthen South African and American communities. “Community, giving back and serving those around us, is just as important to us at Balega as making quality socks,” said Tanya Pictor, Vice President […]
Forloh Integrates Recco Rescue Technology Into Latest Apparel For Hunters
Forloh, a U.S. manufacturer of technical outerwear, is dropping its Forloh AllClima Rain and SoftShell Jackets for hunters embedded with Recco Reflectors. Forloh, is one of the first hunting brands to adopt Recco’s search technology for the hunt category. Recco “is working with search and rescue teams in the U.S. and around the world” to […]
Zumba And Strong Nation Receive Spirit Of Fitness Award
The National Academy of Sports Medicine (NASM) and the Athletics and Fitness Association of America (AFAA) recognized Zumba and Strong Nation with its first Spirit of Fitness Award during their annual Optima Fitness and Wellness Conference. Laurie McCartney, president of Global Fitness & Wellness Solutions for Ascend Learning, the parent company of NASM and AFAA, […]
Dermatone Named Official Sunscreen, Lip Balm And Frostbite Protection Of U.S. Ski & Snowboard Team
Dermatone, which offers skin protection products for extreme conditions, announced today that it has been named the official sunscreen, lip balm and frostbite protection supplier of the U.S. Ski & Snowboard Team. The multi-year partnership extends through 2023 and includes providing U.S. Ski & Snowboard Team athletes with Dermatone skin protection products to use in […]
Granite Gear Grounds Keeper Alex Wehrle Picks Up 2,020 Pounds Of Trash
Leave it better. For the Granite Gear Grounds Keeper team of 31, this year was all about that mission. Despite the challenges this year brought, the 4th generation of Grounds Keepers pressed on in their goal to pick up trash. Alongside sponsors Klean Kanteen, Big Agnes, Kula Cloth, Astral, Food for the Sole, Recover Brand, […]
WNDR Alpine Introduces Algae Technology In Its Eco-Friendly Backcountry Skis
Matt Sterbenz, founder of WNDR Alpine, a manufacturer of eco-friendly biotech is using material derived from microalgae in its backcountry skis. Based in Salt Lake City, UT the company was founded in 2019 under the umbrella of Checkerspot, a materials company that specializes in next-gen polyurethanes, textile coatings and finishes. Last year, WNDR dropped its […]
Diamondback Partners With Rach McBride; Launches Women’s Gravel Scholarship
Diamondback has partnered with Diamondback athlete Rach McBride to launch its Women’s Gravel Scholarship. The partnership is intended to encourage more female and non-binary participation in the sport and remove barriers to entry. Diamondback will give-away its newest carbon gravel bike, the Haanjo 8C plus swag from McBride’s other sponsors to the scholarship award winner. […]
Bollé Assists Winter Sports Retailers With AI Touchless Sales Experience
Bollé launched its augmented reality (AI) filter that allows customers to see out of Bollé’s Phantom lens, found in its Nevada goggle, and see what they look like wearing Bollé helmets and goggles without physically touching the products. For retailers, the technology increases sales opportunities with less chance of returns, for consumers, it offers a […]
TransRockies Gravel Royale Announces Felt Bicycles As Presenting Sponsor
TransRockies Race Series announced Felt Bicycles as the presenting sponsor of the TransRockies Gravel Royale. The stage race will take place in British Columbia on August 23-26, 2021. “We couldn’t be more excited to have Felt join us as a presenting sponsor,” said Aaron McConnell, President of TransRockies. “Their commitment to creating versatile, modern and fast […]
