SGB Today

By Teresa Hartford What if your tired, worn-out running shoes could start a new life in a different form? The engineers at Salomon’s Annecy Design Center in the French Alps have spent years imagining a concept running shoe made completely of thermoplastic polyurethane (TPU), which could be ground down at the end of its life, […]

A leader in tech bindings, Dynafit underscores its quality standards and confidence in its bindings with the brand’s latest initiative. Starting with the 2019/20 Winter season, all Dynafit tech bindings will carry a lifetime warranty against material and manufacturing defects. If a repair is not possible, the binding will be replaced free of charge. More […]

Manufacturing Best Practices The latest manufacturing technology from PrimaLoft reduces carbon emissions up to 50-percent. By Teresa Hartford There is a social undercurrent that technology is the bad guy. PrimaLoft believes the opposite—the answers lie within technology and advanced material science. PrimaLoft P.U.R.E. (“Produced Using Reduced Emissions”) is the latest manufacturing discovery from the fabric […]

By Nancy Prichard Bouchard, Ph.D. and Teresa Hartford Photography by Tiffany Renshaw Historical photography courtesy Columbia Sportswear Gert Boyle was an American treasure. If she were to read the accolades pouring through this morning, she would probably laugh and make a witty, self-deprecating retort about her age, figure or relative position in the big picture […]

November is Run Safety month.  #RUNBRIGHT The Running Industry Association celebrates the event with its 7th annual National Running Safety Month campaign supporting the organization’s 200-plus retail member partners nationwide by supplying marketing and communication materials made possible by member brands Gore-Tex, Asics and AfterShokz. The goal of the ‘Run Smart. Run Bright.’ campaign is […]

By Teresa Hartford In the last 15 years, Jim Lamancusa has worked for fast-growing startups in Boulder, CO. The first was with Eco-Products, makers of compostable cups, plates and napkins for the foodservice industry, and growing the business from $1M to $75M in five years before being acquired. Jim then went on to Good Belly, […]

Over 300 applicants from 47 countries submitted their designs for the 2020 Woolmark Performance Challenge. The Top 10 finalists, shown here, are the Movers + Shakers in today’s fashion industry. The field is diverse and multi-talented. Let’s meet the Creators. A-COLD-WALL* | Samuel Ross  founded 2015 A student of graphic design + illustration, Samuel’s garments […]

By Teresa Hartford Angel Collinson is a Big Mountain Freeskier, Adventurer, Ambassador for protecting the planet and, since her on-screen debut in 2013, an award-winning star of Teton Gravity Research (TGR) adventure films. The daughter of the Ski Patrol Director for Utah’s Snowbird ski area, Angel grew up on skis riding some of the best […]

By Teresa Hartford Trail Sisters Founder, Gina Lucrezi, pictured third from left, noticed the lack of female voice, encouragement and representation within the sport of trail running. Her response was to create a media platform to encourage and educate women about the outdoors. “If participation numbers are to grow, we need to welcome women with […]

By Teresa Hartford David Kemper was a pioneer in the early days of snowboarding when he launched the Kemper snowboard label in 1987.  David built his first boards in his garage in Ontario, Canada. Once the brand started to gain momentum, he moved production to a factory in Montreal and quickly became one of the […]

In January, Virgin Galactic’s Sir Richard Branson and Under Armour’s Kevin Plank announced their collaboration to create technical “spacewear” for Virgin’s Galactic astronauts. The “system”—comprised of a base layer, spacesuit, footwear, training suit, and limited edition astronaut jacket—is the first of its kind created for Virgin Galactic customers ready to embark on human spaceflight. “Virgin […]

By Teresa Hartford Graphene, a one-atom-thick layer of Graphite, is ten times stronger than steel. By infusing rubber with the material, British brand inov-8 created a long life for the outsole in sports footwear.  Launched in July 2018, inov-8’s G-Series running and trail-specific shoes have graphene-infused rubber outsoles that provide a super sticky grip on […]

Vissla represents “creative freedom, a forward-thinking philosophy, and a generation of creators and innovators.” Within the surf community, they are rock stars, striving to minimize their environmental impact and protect the oceans and waves that they ride for future generations. Change Takes Movements and Events That Progress The Cause For Sustainability. Listen here or click […]

A wetsuit to face the emerging environmental crisis. With our coastlines under siege, the impacts of pollution, ocean acidification, climate change and fossil fuels, rising sea level, and powerful storms that have had a devastating effect on beaches around the world, Vissla teamed up with The Surfrider Foundation to create a wetsuit that addresses these […]

At a media event in New York City in early October, The North Face celebrated the launch of Futurelight with a performance by Grammy Award-winning songwriter Mura Masa and an elaborate art installation telling the story of breathable, waterproof protection delivered by the break-through membrane technology.