SGB Today

The 2020 season marks Nike’s on-field partnership with the MLB as the clubs official uniform provider. Announced by Nike in January, the partnership is part of an agreement between the MLB, Nike and Fanatics and ushers in a new chapter for Nike in uniform design. “We’re excited to kick off our partnership with Major League Baseball […]

Nike’s SuperRep family of footwear is built to serve the performance needs of class-based fitness athletes. Each silhouette — including the debut shoe, the Nike Air Zoom SuperRep — responds to the requirements of a particular form of workout whether its a boot camp or spin class. “Fitness classes are booming around the world. Working out […]

Since launching in 2008, the X-Talon has been Inov-8’s best-selling off-road footwear collection. Today the brand announced that they have evolved the range with the graphene-enhanced X-Talon G 235. Two hundred times stronger than steel, graphene is a Nobel prize-winning material. Collaborating with graphene experts at The University of Manchester, Inov-8 has been able to […]

A new licensing agreement between the MLB and Rawlings makes the brand an official glove partner in 2020 and provides Rawlings exclusive on-field rights beginning with the 2021 MLB championship season. Rawlings has long supplied the official baseball and the official batting helmet of MLB to all 30 Clubs; however, Rawlings’ association with the game […]

Eric Pollard grew up in Oregon at the base of Mt. Hood. He strapped on a pair of skies at the ripe age of two and never looked back. A professional skier since he was 15 years old, Pollard, with his unique style that more closely resembles snowboarding, has skied the backcountry in major films […]

Reebok is committed to reducing virgin polyester from its material mix and eliminating it altogether by 2025. The brand’s sustainability efforts are concentrated under two pillars—[REE]GROW, which focuses on creating products made from natural materials and [REE]CYCLED, which focuses on creating products using recycled or repurposed materials. Toward that effort, today Reebok introduces the Forever Floatride […]

Every day is a positive day with industry Icon Klaus Obermeyer who Today celebrates 100 years of living well in the mountains of Aspen, CO. The Founder of Sport Obermeyer, Klaus came to America in 1947 from Munich, Germany with a degree in Aeronautical engineering. Born in the Bavarian Alps, Klaus was an avid skier […]

By Teresa Hartford Mystery Ranch, located in Bozeman, MT, was started by industry veteran Dana Gleason who, with his partner Renee Sippel-Baker, wanted to bring American manufacturing back to her hometown. Their team of 100-plus employees puts their heart and soul into creating packs that not only work with the human but also the load […]

“XTERRA has evolved from the days of being a race-focused company. Over the past few years, we’ve made a concerted effort towards becoming a full-fledged lifestyle brand. Our racing structure has been reimagined right alongside our business model, and has brought a lot of changes across our organization.” —Janet Clark, President, XTERRA … From a […]

The Microfibre Consortium (TMC) announced the details of a microfibre shedding test method to its membership including Adidas, Arc’teryx, Dynafit, Helly Hansen, Jack Wolfskin, Lululemon, Nike, Norrona, The North Face, and Puma, to name a few. Developed by the University of Leeds on behalf of the Consortium, the test is the first thoroughly tested, validated […]

By Teresa Hartford Zion National Park is the third most visited national park behind the Great Smoky Mountains and Grand Canyon. Zion is so popular that the crowds that come to enjoy the incredible beauty of the red twisting canyons and awe-inspiring vistas may be regulated to minimize the impact on the park’s delicate ecosystem. […]

If you’re want to be close to the high-demand, limited-edition sneaker market, then you’ve probably downloaded Nike’s SNKERS app. “Your Ultimate Sneaker Source,” according to Nike, brings you the inside track behind Nike designs and includes dedicated feeds showing photos of customers wearing their favorite kicks from the megabrand. The app, launched in 2015, has […]

By Teresa Hartford The Barkley Marathon is one of the hardest races in the world of ultrarunning. The course, designed by Gary “Lazarus (Laz) Lake” Cantrell, was inspired by the 1977 escape of James Earl Ray from Brushy Mountain State Penitentiary in Tennessee. Ray covered just 8 miles after running 55 hours in the woods. […]

“I’m Ready For This.” The NFL has invited all 32 teams to a private workout with free-agent Colin Kapernick for a pro-day-style event including an on-field workout and interview on Saturday in Atlanta, according to a league memo obtained by ESPN. Kaepernick, 32 years old, hasn’t played in the NFL since the final week of […]

By Teresa Hartford British Columbia native, big mountain pro skier and award-winning star of Teton Gravity Research (TGR) films, Nick McNutt pushes the laws of physics with his aerobatic, smooth like butter, switch landings that have earned him accolades from the elite ski community and pioneers of the sport.  What does it take to have […]