SGB Today

Autumn Headwear dropped its first 83-piece collection “New Beginnings” for F/W 202o/21. The team defines the assortment as “Autumn is the season of hope. The transformation from light to dark, warm to cold and the opportunity for new beginnings. With this feeling, we focus our design on curated products influenced by where we live and […]

Hilleberg introduces two new tent models for 2021 — The Black Label Soulo BL and the Yellow Label Helags. Based on the original, Red Label Soulo, first introduced over 10 years ago, the Soulo BL is Hilleberg’s first Black Label solo tent that is freestanding, includes an integrated vestibule, and “is roomy, and excels in […]

Seirus Innovation launched its Swiss technology HeiQ V-Block* into more than 20 products in multiple lines including the EVO Arc Masque, an update to its BIO Arc Masque. HeiQ V-Block properties include antimicrobial protection, certified as cosmetic grade and bio-based renewable, non-toxic, silver antimicrobial based on recycled silver, and vesicle technology based on cosmetic grade […]

Knog has introduced the Bilby Headlamp to the U.S. market. A rechargeable and lightweight light source, the 400 Lumen Silicone Headlamp offers high-tech design and versatility. In 2002, Australian designer Hugo Davidson and engineer Mal McKechnie founded Knog to make “unboring” things. “Our Bilby Headlamp design is the culmination of nearly 20 years of experience […]

Dragon rounds out its goggle lineup with the PXV2 and RVX OTG. The PXV2 is an update to the PXV goggle, featuring Swiftlock lens changing technology. The RVX OTG goggles offer Swiftlock 2.0 lens changing technology and are compatible with wearing over eyeglasses. “Dragon is always looking for a way to make their products better […]

Globalstar Canada Satellite Co. announced the launch of its SPOT Gen4 Jeep Special Edition Satellite GPS Messenger — the latest addition after its recent release of the SPOT X Jeep Edition two-way Satellite Messenger and the earlier announced licensing deal with the Jeep brand. The device offers personal tracking, one-touch check-in and S.O.S. emergency response […]

SKLZ has introduced a collection of baseball batting tees and training aids to improve a player’s swing and batting average. The equipment offers players the ability to train in their backyard or at an open or enclosed facility. The collection includes the Launch Tee Elite for hitting a ball at an optimal launch angle. The […]

The Adidas x Beyoncé Ivy Park capsule collection for Spring 2020 will be available at retail and online on January 18 featuring Ivy Park footwear, performance gear and gender-neutral apparel and accessories. “It is a dream come true to re-launch Ivy Park as the sole owner. My team has worked hard with the Adidas team in […]

Having announced their partnership in August 2019, Adidas and Ninja announced today the launch of their first collaborative product, the ‘Time In’ Nite Jogger. The co-creative collaboration between Adidas and Ninja prompted this response from the gamer, “I’m beyond thrilled and humbled to finally show the world what I’ve been working on with Adidas. The […]

Continuing their partnership with Gore-Tex technical apparel for snowsports, Mountain Hardwear has taken the guesswork out of shopping by bringing the ski shop to the customer with the brand’s Augmented Reality (AR) App shopping experience. Start with a ski bib, add a jacket, change colors, or mix and match styles, the App is available in […]

Shaping product to meet the needs of Gamers, Puma, in August, introduced the Playseat. Puma spent years in development to find the correct design for the seat. From cruising to attack mode, the seats rocking motion brings the player and the sport closer together. “A seat is no different than a piece of equipment. It […]

If you’re not familiar with the history of the sports bra for women, it’s important to call out that none existed prior to the 1970s. When women played sport, they wore ordinary bras and experienced chafing, runaway straps, sore breasts, and back pain. That all changed in 1977 when Lisa Lindahl, Polly Smith and Hinda […]

Founded in 1971 in Sweden by Bo Hilleberg, the very first Hilleberg tents were ridge models, followed by tunnel tents. The inner and outer tents were connected, which provided faster pitching, even in bad weather. It was revolutionary at the time and was well-received by backpackers and hikers. In this video, produced in 2015, Bo […]

Today, Outlier dropped the Ecstasy In The Rain Jacket*, a lightweight rain shell for travel and everyday use built around an air circulating electrostatic-spun membrane from Schoeller Textiles. The face fabric is lightweight and offers a four-way stretch woven by Schoeller that is then laminated to an e-static membrane that allows for just the right […]