The Conservation Alliance #WeKeepItWild Campaign
A coalition of 14 member companies has joined with The Conservation Alliance on its #WeKeepItWild campaign. From October 12-18, member companies will donate five percent of their online sales to fund #WeKeepItWild and earmarked to “protect land and water across North America where wild places, wildlife and people thrive together”. “The #WeKeepItWild campaign perfectly exemplifies the […]
VSSL Celebrates Anniversary; Growth Trajectory
VSSL recently celebrated its 5th Anniversary since its Founder, Todd Weimer, brought the first product to market in August 2015. The anniversary comes as the brand is “experiencing significant growth under the leadership of President and CEO, David Marsala”, who joined the team in August 2019. “It’s been amazing to work with such a great […]
YKK Commits To Climate Neutrality By 2050
At the Copenhagen Fashion Summit, YKK announced its Sustainability Vision 2050, to achieve net-zero emissions by 2050, among other targets. YKK’s Sustainability Vision 2050 consists of five pillars with corresponding sustainability goals, as well as ten United Nation’s Sustainable Development Goals (SDG). Theme 1: Climate Change — tackle greenhouse gas emissions and increase the use […]
Royal Robbins Debuts Switchform Outerwear For Fall 2020
Royal Robbins introduces its latest packable outerwear with the Switchform collection for Fall 2020. The line was designed to take functionality, versatility and convertibility to the next level. Jackets in the collection provide the wearer with intentional benefits by converting into other functional pieces for storage. For men, the waterproof Parka flips into itself to […]
John Merris, CEO Solo Stove, Receives Ernst & Young Southwest Entrepreneur Of The Year Award
Ernst & Young LLP announced that John Merris, CEO, Solo Stove, is the Entrepreneur Of The Year 2020 Southwest Award* winner. The Entrepreneur Of The Year Award is a competitive award program for entrepreneurs and leaders of high-growth companies. The award recognizes entrepreneurial leaders who excel in overcoming adversity, financial performance, societal impact, commitment to […]
Balega’s Hidden Comfort and Hidden Dry Collections Offer New Color Options For Fall 2020
Balega expands two sock styles for Fall 2020 with the introduction of new colors for its Hidden Comfort and Hidden Dry collections. “The original Balega sock, the Hidden Comfort, provides reliable protective cushioning that is guaranteed to outlast any run, and our Hidden Dry collection offers ultimate comfort and fit in the form of the […]
HanesBrands Announces 2030 Global Sustainability Goals
HanesBrands, the parent of Champion and Hanes, announced its 2030 global sustainability goals that include science-based environmental targets and addressing the use of plastics and sustainable raw materials in products and packaging. The goals were launched on its sustainability website designed to increase company transparency and report on key metrics for investors. The company’s efforts […]
Headsweats Supports Breast Cancer Awareness Month
Headsweats has partnered with Breast Cancer Prevention Partners to raise funds for breast cancer awareness by donating 20 percent of the sale price from its new collection of hats and apparel during Breast Cancer Prevention Awareness Month this month. “Headsweats firmly believes in the mission of BCPP and is passionate about supporting the work they […]
Evolv + Mesa Rim Launch Test Center Pilot Program
Evolv announced that it has partnered with Mesa Rim to launch a pilot Test Center at Mesa Rim’s gym location in Reno, NV.The Test Center will give climbers the chance to try all of Evolv’s latest shoes including the 2021 Zenist and Geshido, when available, and the Phantom, Rave, Shakra, and Shaman. Mesa Rim will […]
Athletes Partner With Life Time Foundation; Give More Than $320,000 To School Food Programs
With endurance events canceled due to COVID-19, Life Time, which owns and produces more than thirty marathons, triathlons and cycling races, worked with athletes to create philanthropic opportunities to benefit kids and their families in need — to date totaling more than $320,000 — which will be provided to seven school districts in the U.S. […]
The Conservation Alliance Grants $950,000 To Conservation Projects
The Conservation Alliance* sent grants totaling $950,000 to organizations working to protect wild places throughout North America. Grantees have collectively worked to protect 53 million acres and 125 river miles, and acquire one climbing area. “We reached our grant-making goal for 2020 by retaining and attracting new member companies,” said Brady Robinson, Executive Director at […]
Ikon Pass x American Forests Shred For Sustainability Program
Ikon Pass is joining forces with American Forests for Shred for Sustainability, a program that invites Ikon Pass holders to help create healthy and resilient forests throughout North America. Ikon Pass holders are encouraged to rack up their skier days at Ikon Pass destinations throughout winter 2020/21 and watch their stats on the Ikon Pass […]
Suunto Announces Software Updates; Features To Its Smartwatch Series
Suunto released a software update of new features for its Suunto 7 smartwatch and mobile app. New updates were also launched for its Suunto 9, 5, and 3 smartwatches touted as the brand’s “biggest in its history” and part of Suunto’s new ‘Adventure Starts Here’ campaign. “At Suunto, we don’t compromise when it comes to […]
SAYA Launches Sustainable Fiber Made From Fabric Scrap And Overstock
SAYA, a new name in fiber, announces its debut with an expanded offering beyond recycled PET bottles including recycled cutting scraps and fabrics, bringing new options to the textile industry. Nan Ya Plastics, SAYA’s parent company, is the largest manufacturer of recycled PET, repurposing over 75 billion bottles every year. Now under the brand SAYA, […]
Igloo Launches Playmate Coolers Inspired By NASA
Igloo released its limited-edition Playmate coolers inspired by the National Aeronautics and Space Administration (NASA) paying homage to NASA’s vision — discover and expand knowledge for the benefit of humanity. “As a Houston-based company, we’ve always been proud of and inspired by NASA’s dedicated program of space exploration and discovery,” said Brian Garofalow, Chief Marketing Officer […]
