Nemo Donates 1,600 Sleeping Bags To Big City Mountaineers
Nemo has donated 1,600 sleeping bags to Big City Mountaineers and its partners to get more kids outside. “Big City Mountaineers and their program partners are leaders in breaking down barriers to outdoor access,” said Mike Welch, VP of Global Sales for NEMO. “We’ve been donating a portion of our sales over the Labor Day […]
Krimson Klover Reports Increased Sales And International Retail Distribution
Krimson Klover announced it has increased its international sales in 2020 despite the impact of COVID-19. KK’s 2020/21 collection can now be found in more than 10 countries worldwide including Austria, Germany, Switzerland, United Kingdom, Italy, France, Spain, Russia, Czech Republic, Japan, and Canada. “We’ve added for this season Europe’s largest specialty fashion eCommerce retailer […]
TGR Introduces Its Sun Optics Collection
Teton Gravity Research (TGR) recently dropped its TGR Sun Optics collection of sunglasses handmade in Italy with polarized lenses by Carl Zeiss. Under development by TGR designers and partners at Zeiss since 2018, the collection is the next step in the evolution of TGR Optics. TGR has traveled the world for the past 25 years […]
SylvanSport Introduces Its GO Picnic Pad
SylvanSport announces its GO Picnic Pad and deck cushion — a packable cushioned pad that functions both as an insulating surface for outdoor picnics or as a floor cushion for its GO camping trailer. A fresh take on the old picnic blanket, the GO Picnic Pad offers a waterproof bottom and fleece top. It opens […]
Rnnr Releases Debut Collection
Rnnr [ruhn-er] launched at a local run series in Atlanta last year, released its debut collection of hats, beanies and socks. “We started rnnr for those who want to look and feel good without spending a fortune on gear,” said Co-founder Kate Arsenault. “We are all about showing people that running is fun no matter […]
Dahu Appoints Ski Boot Specialist To Lead Online Fit Experience
Dahu has appointed ski industry veteran Dano Bruno to lead its Corsair Fit Experience (CFE), expanding the brand’s boot fitting process. CFE allows customers to create a direct relationship with the brand in a way that historically ski boot companies have not established. Bruno will lead Dahu’s out-of-the-box fit merging simple to navigate size […]
Fjällräven Gives The Gift Of Nature This Holiday Season
Inspiring people to walk with nature has always been an important pillar of Fjällräven’s core values and this is reflected in an ongoing effort to share the gift of nature through its Get Into Nature Giveaway. For the second year in a row, and for 30 days beginning on November 20, the brand is giving […]
Igloo Releases New Mandalorian Inspired Playmates
Igloo announced two new Playmate coolers inspired by the Emmy Award-winning Lucas film series “The Mandalorian” streaming on Disney+. Capturing the film’s characters including the Mandalorian and the Child, the special-edition Playmates expand on Igloo’s previously released Playmate coolers. “At Igloo, we’re huge fans of the groundbreaking series The Mandalorian,” said Brian Garofalow, Chief Marketing […]
ThirtyTwo Celebrates Anniversary With Online Movie Premiere
To celebrate ThirtyTwo’s 25th Anniversary as a rider-driven snowboarder-owned company, the company is premiering its T32M movie with no admission fee, on November 23, 6 p.m. PST. The movie is a celebration of hi-jinx, personality, powder slashes, cliff drops, and snowy streets! Filmed on-location in Kazakhstan, Finland, Canada, and the United States, the film features […]
NexTex Introduces ParticleScreen Face Covering Fabric Powered By TurboDry Technology
NexTex Innovations announced the launch of ParticleScreen fabric technology developed for face coverings that can be worn for extended use and while being active. ParticleScreen is a patent-pending, three-layer fabric system that blocks airborne particles while keeping wearers comfortable for prolonged periods of time. NexTex, based in Atlanta, GA, is a textile technology developer […]
HitchFire Grills Releases Forge 15 Grill At REI And Backcountry.com
HitchFire Grills is expanding its footprint releasing its Forge 15 grill at REI and Backcountry.com and going live soon with Camping World. The brand, launched in Fall 2020 by the founders of Tepui Tents, is anticipating strong growth moving into 2021 with additional retailers coming onboard and strong market indicators for category growth in the […]
ORR x VF Foundation Partner To Help Rural Communities Grow Economies Through Outdoor Rec
Outdoor Recreation Roundtable (ORR) is helping rural communities reinvigorate their economies through outdoor recreation through support from The VF Foundation. The Recreation Economy for Rural Communities assistance program, launched in 2019, is underway. ORR is working with the EPA, the U.S. Department of Agriculture Forest Service (USFS) and the Northern Border Regional Commission (NBRC) to implement […]
Hydro Flask Gift Of Go Holiday Campaign Returns
Hydro Flask announced the return of its Gift of Go Holiday Campaign. “Now more than ever, people view the outdoors as a healthy escape and a place where they can experience a boost in mental and physical wellness,” said Phyllis Grove, Hydro Flask vice president of marketing. “Our Gift of Go holiday campaign is about […]
Goat BoxCo Launches Food And Gear Storage Solution
Goat BoxCo is launching its Goat Cooler System for people who go at life. The system offers customizable storage and organization in a fully integrated, modular design. “If 2020 has taught us anything, it’s that life is unpredictable,” said Goat BoxCo’s Founder Jack Robbins. “Our mission at Goat is to equip people everywhere with the […]
GOA Welcomes Oboz Footwear, Mystery Ranch and HydraPak To National Vendor Partner Network
Grassroots Outdoor Alliance (GOA), announced the addition of Oboz Footwear, Mystery Ranch and HydraPak to its national vendor partner network. Debuting as new members during GOA’s November buyer’s meeting, the addition increases the group’s vendor membership to 64, joining its nationwide network of 89 independent retailers with 192 retail locations in 46 states. Grassroots vendor […]
