SGB Today

John Merris, CEO Solo Stove, Receives Ernst & Young Southwest Entrepreneur Of The Year Award

Ernst & Young LLP announced that John Merris, CEO, Solo Stove, is the Entrepreneur Of The Year 2020 Southwest Award* winner. The Entrepreneur Of The Year Award is a competitive award program for entrepreneurs and leaders of high-growth companies. The award recognizes entrepreneurial leaders who excel in overcoming adversity, financial performance, societal impact, commitment to […]

Balega’s Hidden Comfort and Hidden Dry Collections Offer New Color Options For Fall 2020

Balega expands two sock styles for Fall 2020 with the introduction of new colors for its Hidden Comfort and Hidden Dry collections. “The original Balega sock, the Hidden Comfort, provides reliable protective cushioning that is guaranteed to outlast any run, and our Hidden Dry collection offers ultimate comfort and fit in the form of the […]

HanesBrands Announces 2030 Global Sustainability Goals

HanesBrands, the parent of Champion and Hanes, announced its 2030 global sustainability goals that include science-based environmental targets and addressing the use of plastics and sustainable raw materials in products and packaging. The goals were launched on its sustainability website designed to increase company transparency and report on key metrics for investors. The company’s efforts […]

Headsweats Supports Breast Cancer Awareness Month

Headsweats has partnered with Breast Cancer Prevention Partners to raise funds for breast cancer awareness by donating 20 percent of the sale price from its new collection of hats and apparel during Breast Cancer Prevention Awareness Month this month. “Headsweats firmly believes in the mission of BCPP and is passionate about supporting the work they […]

Evolv + Mesa Rim Launch Test Center Pilot Program

Evolv announced that it has partnered with Mesa Rim to launch a pilot Test Center at Mesa Rim’s gym location in Reno, NV.The Test Center will give climbers the chance to try all of Evolv’s latest shoes including the 2021 Zenist and Geshido, when available, and the Phantom, Rave, Shakra, and Shaman. Mesa Rim will […]

Athletes Partner With Life Time Foundation; Give More Than $320,000 To School Food Programs

With endurance events canceled due to COVID-19, Life Time, which owns and produces more than thirty marathons, triathlons and cycling races, worked with athletes to create philanthropic opportunities to benefit kids and their families in need — to date totaling more than $320,000 — which will be provided to seven school districts in the U.S. […]

The Conservation Alliance Grants $950,000 To Conservation Projects

The Conservation Alliance* sent grants totaling $950,000 to organizations working to protect wild places throughout North America. Grantees have collectively worked to protect 53 million acres and 125 river miles, and acquire one climbing area. “We reached our grant-making goal for 2020 by retaining and attracting new member companies,” said Brady Robinson, Executive Director at […]

Ikon Pass x American Forests Shred For Sustainability Program

Ikon Pass is joining forces with American Forests for Shred for Sustainability, a program that invites Ikon Pass holders to help create healthy and resilient forests throughout North America. Ikon Pass holders are encouraged to rack up their skier days at Ikon Pass destinations throughout winter 2020/21 and watch their stats on the Ikon Pass […]

Suunto Announces Software Updates; Features To Its Smartwatch Series

Suunto released a software update of new features for its Suunto 7 smartwatch and mobile app.  New updates were also launched for its Suunto 9,  5, and 3 smartwatches touted as the brand’s “biggest in its history” and part of Suunto’s new ‘Adventure Starts Here’ campaign. “At Suunto, we don’t compromise when it comes to […]

SAYA Launches Sustainable Fiber Made From Fabric Scrap And Overstock

SAYA, a new name in fiber, announces its debut with an expanded offering beyond recycled PET bottles including recycled cutting scraps and fabrics, bringing new options to the textile industry. Nan Ya Plastics, SAYA’s parent company, is the largest manufacturer of recycled PET, repurposing over 75 billion bottles every year. Now under the brand SAYA, […]

Igloo Launches Playmate Coolers Inspired By NASA

Igloo released its limited-edition Playmate coolers inspired by the National Aeronautics and Space Administration (NASA) paying homage to NASA’s vision — discover and expand knowledge for the benefit of humanity. “As a Houston-based company, we’ve always been proud of and inspired by NASA’s dedicated program of space exploration and discovery,” said Brian Garofalow, Chief Marketing Officer […]

Lizard Skins Outdoor Trail Grant Program Continues In 2020

Lizard Skins continues its history of supporting trail construction and maintenance. In the last two years, its grants have helped build and maintain trails at Brian Head Resort, Cumberland State Park, Pahvant MTB trail system, Copper Harbor Trails, and the Butch Cassidy Trail Complex. “We are excited to announce the continuation of our Trail Grant […]

Headspace Announces World Mental Health Day Pledge

Headspace launched a “Be Kind to Your Mind” pledge that encourages the prioritization of mental health care beyond just World Mental Health Day. World Mental Health Day is scheduled for October 10. Box, Farmers Insurance, Hyatt, Snap, Spectrum Health, and National Military Family Association are among the first companies and nonprofits to join with Headspace. […]

Crocs Collaborates With Justin Bieber

Crocs announced a collaboration with singer Justin Bieber. The Crocs X Justin Bieber is inspired by Bieber’s Drew House label and features a take on the Classic Clog silhouette as well as eight custom Jibbitz charms. “As an artist, it’s important that my creations stay true to myself and my style. I wear Crocs all […]

Vuori Signs First Ambassador

Vuori signed Rob Machado, the surf legend, as its first ambassador. Vuori said that as an ambassador, Machado “will personify Vuori’s philosophy on conducting business and how the brand cares for their team, the community, and the environment. This new position is designed to inspire and unite people from all walks of life to create […]