Adidas Goes Back To Its Cycling Roots With Road Shoe
Cycling has always lived in the soul of the Adidas brand from the early 1950s when Adi Dassler began creating cycling footwear. And so, Adidas has decided to get back into the cycling business with its Road Shoe. In communicating with the cycling communities in Los Angeles, London and Germany, Adidas found that there was […]
Puma Reimages Its Classic Mirage Shoe
The Mirage Mox, dropping today, is the latest addition to PUMA’s growing collection of “Futro” shoe styles — fusing retro sneakers with futuristic inspiration and taking its design cue from the 90s-inspired running shoes. For close to a half-century, the Mirage has been in the Puma family first introduced as a lightweight track and field […]
Drop Four Collection From Reebox x Victoria Beckham Goes From Gym To Street
Fashion designer Victoria Beckham and Reebok have once again collaborated on a new collection of gym-to-street wear-inspired pieces. In line with previous seasons, each style in Drop Four is vetted and worn by Victoria to ensure it reflects her vision. This approach is then fused with Reebok’s technology and innovation resulting in go-anywhere high-performance pieces. […]
Phoozy Launches Antimicrobial “Mask” For IPhones
Phoozy is launching its Apollo II Series + Antimicrobial Thermal Capsule collection giving consumers a daily solution to keep their iPhones and Phoozy’s clean in the era of COVID-19. The capsule acts as a mask to keep germs and microbes away while also providing protection from heat, cold, droplets, and water. The capsule series […]
Hyosung Expands Global Reach; Invests In Brazil And Turkey Manufacturing Facilities
The demand for spandex in the global apparel market continues to grow due to consumer popularity of comfort and athleisure wear, garments of choice as consumers spending more time at home in the wake of the pandemic. According to global research and consulting firm, Wood Makenzie’s April 2020 report, spandex demand has been growing by […]
NURVV Run Partners With England Athletics
NURVV Run announced a new partnership agreement with England Athletics which names NURVV Run as a headline partner of the England Athletics Club Run. The partnership also gives NURVV Run access to its network of runners and coaches and the opportunity to showcase its smart insoles. Using biomechanical principles to analyze a runner’s data, NURVV […]
Nautilus C7 Indoor Cycling Bike Debuts At Dick’s Sporting Goods
Nautilus, inc. announced the expansion of its indoor cycling bike series with the Bowflex C7 connected bike. The bike, available at select Dick’s Sporting Goods, offers digital connectivity to personalize a workout. The C7 takes the Bowflex C6 bike to the next level with the following features: integrated 7-inch HD touch screen with access to […]
PrimaLoft P.U.R.E. Awarded Popular Science 2020 Best Of What’s New Award
PrimaLoft announced it is the recipient of the 2020 Popular Science Best Of What’s New Award* in the “Sports & Outdoor” Category for its PrimaLoft P.U.R.E. (Produced Using Reduced Emissions) manufacturing process. “We are honored to receive this award alongside many other innovators across a variety of forward-thinking industries,” said PrimaLoft President and CEO, Mike […]
Revo Appoints Bode Miller Global Brand Ambassador, Winter Sports
Two-time overall World Cup champion and six-time Olympic medalist Bode Miller has been appointed Revo’s Global Brand Ambassador, Winter Sports. The announcement kicks off with the launch of ‘Revo x Bode Miller Goggles’, an exclusive goggle capsule collection offering tech innovation to enhance the on-slope experience. Bode’s long-term alignment with Revo aims to propel the […]
Bode Miller Announces Upcoming Launch Of SKEO
Bode Miller, two-time World Cup champion and six-time Olympic medalist, today announced the upcoming launch of his tech venture, SKEO, a digital ski platform powered by physician-led Snowcookie Sports, that invites users to analyze and improve their skills, exchange stats, embrace safety, and enjoy their time on the slopes. Bode saw a gap in the […]
Isbjörn Of Sweden Continues Strong Growth
Outdoor kids brand, Isbjörn of Sweden, has reported strong growth through 2020, despite COVID-19, with momentum building for 2021. The brand issued the following release: “The company has grown 20 percent versus the same period in 2019 with a forecasted 30 percent growth expected in 2021. Isbjörn’s webshop, which was recently launched in North America, […]
Health Scare Forces Jornet To Drop Out Of Phantasm-24 Challenge
After 10 hours and 83 miles of running the Phantasm-24 challenge, Kilian Jornet was stopped his attempt at the 24-hour run due to health concerns. Jornet had been targeting this record attempt—completing as many laps as possible around a 400-meter track in Måndalen, Norway for 24 consecutive hours—for nearly a year and had set a […]
L.L.Bean And The National Wildlife Federation Create Program To Get Kids Outside
L.L.Bean and the National Wildlife Federation created a program for kids called “The Green Hour” featuring seasonal activities they can do to spend more time outside. With COVID-19 stay-at-home orders, parents and kids are experiencing higher levels of stress according to research from the American Psychological Association. And between remote learning and more unstructured leisure […]
Nite Ize TRU Zip Technology Awarded Special Mention In TIME’s Best Inventions Of 2020
Nite Ize announced that its patented TRU Zip waterproof zipper technology received special recognition from TIME’s Best Inventions of 2020*. Introduced in January 2019, TRU Zip is the foundation for the Nite Ize RunOff waterproof travel bag collection. The TRU Zip is a silent, sliding, toothless, dustproof, and waterproof zipper system. “We’re honored to receive […]
Honey Stinger Partners With Ultimate Sports Association
Honey Stinger has entered into a multi-year partnership with the Ultimate Sports Association, a non-profit 501c3, which owns and operates the John Muir Health Ultimate Fieldhouse, a youth sports hub in Walnut Creek, CA. Completed in December of 2015, the Ultimate Fieldhouse is a 40,000-square-foot youth sports facility that welcomes nearly 300,000 visitors per year including […]
