SGB Today

Skechers 12th Annual Pier To Pier Friendship Walk Goes Virtual

The 12th Annual Skechers Pier to Pier Friendship Walk will be held virtually on October 25. The event supports kids with special needs and education. This year’s goal is to raise $2 million. The event will be hosted by South Bay residents and supported by local media, celebrities and more than 100 companies. “The Skechers […]

Bollé Turns To AI To Develop High Contrast Lens

Bollé’s design and technology lab, EPIC, based in Lyon, France has developed a lens technology using Artificial Intelligence to create the Volt +, a high-contrast lens that enhances color to improve depth perception without compromising white balance. In developing Volt +, the team used AI to find out which wavelengths to enhance or dampen to […]

Stanley Launches Legacy Series

Stanley announces the launch of its Legacy Series offering an upgrade to its Classic mugs, thermal bottles and food jars. A throwback to the 50s vintage design, the Legacy Series features QuadVac vacuum technology to keep food and beverages hotter or colder longer. The series is constructed with thicker stainless steel and reinforced with a double […]

Honey Stinger Ups Its Recovery Game With New Cracker Bar

Honey Stinger debuts its improved Cracker Bar featuring the same taste as the original bar but with twice the amount of filling plus 10 grams of plant-based protein for muscle recovery and energy replenishment. “We know our athletes are working harder and balancing more than ever before amid this challenging year which means recovery is […]

Tailwind Nutrition Introduces Limited Edition Salted Caramel Rebuild

Tailwind Nutrition introduces its limited-edition Salted Caramel flavor for the fall season. Tailwind Rebuild products were developed to help athletes recover faster. Tailwind Rebuild is the first sport recovery drink based on a patent-pending protein system using a base of organic rice supplemented with amino acids, carbohydrates, fats coconut milk, and electrolytes. The recipe is […]

Hillsound’s BTR Stool Finds Niche With Hunt Retailers

Hillsound Equipment BTR (Better Than a Rock) stool, launched in early 2020 for backpackers, has found a new home in the hunt space. Since its launch in February, the BTR stool has gained popularity with a wide range of outdoor enthusiasts. The lightweight construction allows users to stash the BTR in a backpack pocket or […]

LifeStraw Personal Water Filter Straw Sells Out Day One of Amazon Prime Day

LifeStraw saw its personal water filter straw sell out on Day One of Amazon Prime Day. The sell-through ensures that nearly 200,000 kids in need will receive access to safe drinking water for one school year through its global Give Back program. The filter continues to be among the top-selling products on Day One of […]

MBT Unveils Performance Running Shoe

MBT will drop its most “advanced performance running shoe” to date — the Huracan 3000 — in early November at select specialty retail stores, MBT-owned locations and its Amazon storefront. “The Huracan’s arrival is the start of a revolution for us at MBT, our first step toward the most cutting-edge and premium lineup of performance running […]

Dahu Launches Complimentary Online Boot Fitting Service

Dahu announced its Corsair Fit Experience to compliment Dahu’s ski boots by reimagining the fitting experience. By pairing simple to navigate sizing with digital one-on-one consultations with its Swiss and Colorado offices, the Corsair Fit Experience offers customers an opportunity to have a direct relationship with the brand. “The experience is designed to empower Dahu […]

Wolverine Worldwide Partners With Envoy B2B

Wolverine Worldwide (WWW) has partnered with Envoy B2B using its e-commerce platform to support the relationship it has with retailers, distributors and sales reps using digital conferencing. Using Envoy’s showroom functionality, WWW held its Global Brand Conference in May (during the height of COVID-19) for its brands to leverage digital showrooms to introduce new product […]

LEM Helmets Supports Breast Cancer Research; Launches Ltd Edition Cycling Helmets

LEM Helmets has released two limited edition Team BePink colors of its Gavia and Volata cycling helmets to support breast cancer research. LEM’s partnership with Italian-based UCI pro women’s cycling team, BePink, inspired the collection. Worn by team riders for training and racing, the BePink colors show LEM’s support of female cyclists. And with October […]

The Conservation Alliance #WeKeepItWild Campaign

A coalition of 14 member companies has joined with The Conservation Alliance on its #WeKeepItWild campaign. From October 12-18, member companies will donate five percent of their online sales to fund #WeKeepItWild and earmarked to “protect land and water across North America where wild places, wildlife and people thrive together”.  “The #WeKeepItWild campaign perfectly exemplifies the […]

VSSL Celebrates Anniversary; Growth Trajectory

VSSL recently celebrated its 5th Anniversary since its Founder, Todd Weimer, brought the first product to market in August 2015. The anniversary comes as the brand is “experiencing significant growth under the leadership of President and CEO, David Marsala”, who joined the team in August 2019. “It’s been amazing to work with such a great […]

YKK Commits To Climate Neutrality By 2050

At the Copenhagen Fashion Summit, YKK announced its Sustainability Vision 2050, to achieve net-zero emissions by 2050, among other targets. YKK’s Sustainability Vision 2050 consists of five pillars with corresponding sustainability goals, as well as ten United Nation’s Sustainable Development Goals (SDG). Theme 1: Climate Change — tackle greenhouse gas emissions and increase the use […]

Royal Robbins Debuts Switchform Outerwear For Fall 2020

Royal Robbins introduces its latest packable outerwear with the Switchform collection for Fall 2020. The line was designed to take functionality, versatility and convertibility to the next level. Jackets in the collection provide the wearer with intentional benefits by converting into other functional pieces for storage. For men, the waterproof Parka flips into itself to […]