SGB Today

TB12, Co-founded by Tom Brady and business partner Alex Guerrero, has signed with IMG for licensing and brand collaborations. A reflection of Brady and Guerrero’s holistic life approach and designed to help customers recover from injury, prevent injury and perform their best with a focus on nutrition, hydration, cognitive fitness, pliability, functional strength, and conditioning, […]

Tonal home gym and personal trainer announced Smart Flex, a method to get stronger using variable resistance with digital weights. Smart Flex weight training technology changes resistance down to the millisecond, increasing weight where the user is at their strongest in the movement and reducing the weight at the weakest point but keeps muscles engaged […]

Tailwind athlete Courtney Dauwalter won the 2020 U.S. Big’s Backyard Ultra two years after a second-place finish in 2018. This year, the ultrarunner also tied the record for most loops on the official Bell Buckle, Tennessee course. She completed 68 loops (283.33 miles), which was first set by Johan Steene of Sweden in 2018.  Team […]

Hydro Flask will accept the 2020 American Park Experience Award in recognition of its contribution to raising awareness and appreciation of our national parks, public lands and waters through its Parks For All program. It’s the first time that the award has been given to an organization. “It is truly an honor for Hydro Flask’s […]

PrimaLoft, Inc. announced that it has earned ISO 17025 certification. The certification process includes a comprehensive systems audit that covers every aspect of testing. Meeting ISO 17025 certification standards demonstrates that a lab operates competently and generates valid results. “The certification process to achieve ISO 17025 certification is demanding,” said Mike Joyce, president and CEO […]

Weston announced the addition of Dani Reyes-Acosta to its team program for 2020/21. Reyes-Acosta is a professional adventure athlete, strategy consultant, advocate, and artist who combines her deep love for all alpine adventures with an Earth-first, inclusivity-informed approach to storytelling, brand-building and education. “From their countless education-focused events to their scholarship programs to their emphasis […]

Wintersteiger, the official supplier to US Ski & Snowboard Team and exclusive tuning partner for the Center for Excellence, will again offer equipment support at Copper Mountain during the fall training block this year. Wintersteiger returns to Copper Mountain with Racing Technician Mike Beers and Swix Alpine Director Graham Lonetto to offer a full complement […]

Ignik introduces a new heated sleep system featuring its patent-pending Radiant Carbon Strand (RCS) active heating elements. Launching Fall 2020, the line will include six products that work with existing gear for cold-weather comfort. Ignik’s RCS technology, which features conductive stranded carbon fiber woven into fabric, provides sustainable active heat that works with any 5V […]

Etnies dropped its Winterized Collection featuring some of the brand’s more popular styles. Adapted for comfort and performance, the collection incorporates Michelin ice control outsole technology, 3M Thinsulate and water-resistant technology. The Collection includes three styles: Sultan SCW, Jefferson MTW and Crestone MTW in sizes 5-14.   Derived from the original Sultan shoe, the Sultan […]

As the COVID-19 pandemic continues and the world scrambles to meet the shortage of Personal Protective Equipment (PPE), including gloves, GHS Holdings announced the launch of its BlocAid Gloves engineered with EcoZinc to inhibit the growth and the spread of harmful microbes and to provide an alternative antimicrobial solution to latex gloves which, when disposed […]

Engineered Compression 3 Dimensional, (EC3D), a manufacturer of medical-grade compression garments, applied its 25 years of performance material research and development to create copper face masks. Available in three models, the masks score a Bacterial Filtration Efficiency (BFE) of 84.4 percent and a Particle Filtration Efficiency (PFE) of 98.1 percent. The fabric is densely woven […]

Five graduate students from The University of Oregon’s Sports Product Management* program flew to ISPO 2020 to source fabric for a backpack designed specifically for runners. The pack, they call Intencity, was designed from consumer research they conducted during the design phase. Attracted by the fabrics presented by Hyosung Performance Textiles at ISPO, the students, […]