SGB Today

Pacsun Debuts Men’s A.R.C. Apparel Collection

The 28-piece collection, available at retail and through PacSun, marks the brand’s entry into men’s activewear category with a campaign featuring NIL Athletes Carson Beck, Khoi Young, Shareef O’Neal, and Shedeur Sanders.

Retailer Spotlight: Waters West Fly Fishing Outfitters 

Waters West Fly Fishing Outfitters, owned by Ed Fuhrken, is one of the Pacific Northwest’s premier fly shops, guide service operations. Located in Port Angeles, WA, the gateway to the Olympic Peninsula and Olympic National Park, Waters West is a premier Grundéns retailer.

Fit For Any Adventure: Leatherman Signal

The Signal is a compact multi-tool with a built-in ferro rod, hammer and emergency whistle—features essential for surviving the unexpected in the outdoors.

New Era Cap Inks New Partnership with the NHL

The contract terms begin with the 2024/25 NHL season. Upcoming collections will feature current NHL and team logos, vintage marks and event logos for the NHL Winter Classic and the NHL Stadium Series.

ITF Launches Tennis Photo of the Year Competition for Pros and Amateurs

“…we wanted to give photographers, both amateur and professional, a chance to have their creativity recognized. I would encourage anyone who captures a special tennis moment at any level of the game to enter our competition, to be in with a chance of global exposure and a fantastic prize.” —David Haggerty, ITF President

Puma x Carrots Drop Green-Thumbed Collection

Puma and LA-based label Carrots by Anwar Carrots created a range of apparel, footwear and accessories in a garden-inspired color palette of oranges and greens with throwback graphics celebrating the Super Puma mascot

Kith For New Balance, Malibu

Limited quantities will be available on July 4 at the opening of Kith’s new Malibu, CA flagship store and on Kith.com, EU.Kith.com and the Kith App.