Skechers Enters Global Footwear Partnership With John Deere
The co-branded pro and lifestyle footwear collection is scheduled to launch in July, designed for agricultural professionals, construction workers, outdoor enthusiasts, and trendsetters.
Dick’s x WNBA Launch Exclusive Girl’s Apparel Collection
Dick’s Sporting Goods launched an exclusive apparel collection with the Women’s National Basketball Association (WNBA), the first for the retailer and organization.
Nike Basketball Adds A’ja Wilson to Signature Athlete Roster
Wilson, the WNBA pro player for the Las Vegas Aces, has worked with Nike for over a year to create a signature collection, including a shoe.
Ecco Golf Offers ‘New Flavour of Golf’ Collection
The golf shoe manufacturer released a special-edition capsule collection “celebrating different, and sometimes unexpected, flavors of golf.”
Puma Introduces Genderless Collection with Palomo Spain
The collection celebrates “queer identities, ’80s athletic culture and the glitz of ’70s roller disco, marrying Palomo’s essence with Puma’s heritage of sportswear.”
Big Peach Running Co. Celebrates 20th Anniversary
The business started with one running store. Today it has ten located throughout the Metro Atlanta area, one store in Melbourne, FL, that opened earlier this year, and a mobile shop, Big Peach On Wheels.
Crocs Expands Takeback Program Across U.S.
Crocs retail and outlet stores in the U.S., excluding Hawaii and Puerto Rico, now have collection boxes for customers to drop off Crocs shoes in any condition and receive a one-time 10 percent discount on Crocs products in-store or online.
Dick’s Official Sporting Goods Retail Partner of the Boston Celtics and Red Sox
Dick’s will also be the presenting partner of each franchise’s youth initiatives, including the Boston Red Sox’s Kid Nation and the Boston Celtics’ Junior Celtics Academy All Girls Showcases.
Adidas x KoRun to Release Second Collab
Drawing on the band members’ preference for wearing three-stripe Adidas tracksuits, the collection includes a green sequined track top, matching pants with co-branded detailing, additional apparel pieces and custom takes on the Adidas Campus 2.
Perry Ellis International Partners with Miami Dolphins
“We aim to capture the essence of confidence and versatility that defines the sports community while offering a fresh take on athlete-inspired fashion.” —Oscar Feldenkreis, President and CEO, Perry Ellis International, Inc.
Sanuk x Traeger Launch Limited-Edition Sauce-Repellent Shoe
Happy Hour Lite x Traeger takes its inspiration from BBQ culture in a sauce-repellent upper material.
Freaks of Nature Co-Founder Kelly Slater Launches First Products
Surfing legend and ocean conservationist, Kelly Slater, launched a new skincare brand, Freaks of Nature for the outdoor athlete. Other investors include Mike Meldman, co-founder of Casamigos Tequila and Founder of Discovery Land, and actor and filmmaker Jonah Hill.
New Era Celebrates 70th Anniversary of 59FIFTY with Global Events
The brand will showcase the style’s impact at the intersection of sport, fashion and culture with special collections and activations on May 9.
Adidas Terrex Marks SS24 with Hydroterra AT Water Sandal
With its breathable mesh upper, reinforced toe cap and strategic cutouts, Adidas Terrex introduces an all-terrain (AT) version of the Hydroterra.
Science of the Swing: Golftec Optimotion Technology used by CBS Sports
CBS Sports is using Golftec’s OptiMotion motion-capturing technology on its 2024 golf broadcasts to analyze and provide insights into the swings of some of the best players in the game.
