
Riviera Country Club to host Golf Competitions During 2028 Los Angeles Games
The IGF and LA28 announced that The Riviera Country Club will host the men’s and women’s golf competitions for the 2028 Los Angeles Olympic Games. The opening ceremony will be held on July 14, 2028.

Pacsun Debuts Men’s A.R.C. Apparel Collection
The 28-piece collection, available at retail and through PacSun, marks the brand’s entry into men’s activewear category with a campaign featuring NIL Athletes Carson Beck, Khoi Young, Shareef O’Neal, and Shedeur Sanders.

Retailer Spotlight: Waters West Fly Fishing Outfitters
Waters West Fly Fishing Outfitters, owned by Ed Fuhrken, is one of the Pacific Northwest’s premier fly shops, guide service operations. Located in Port Angeles, WA, the gateway to the Olympic Peninsula and Olympic National Park, Waters West is a premier Grundéns retailer.

Fit For Any Adventure: Leatherman Signal
The Signal is a compact multi-tool with a built-in ferro rod, hammer and emergency whistle—features essential for surviving the unexpected in the outdoors.

Easy Carry, Buck Knives 839 Wharncliffe Mini Deploy Auto Knife
The Made in the USA, Auto Knife is a sub-two-inch push-button automatic knife designed for easy carry and lasting performance. The Cerakote coated aluminum handle comes in three colorways—Black, Blue and Orange.

Lotto Launches Pickleball Collection at Dick’s; Adds Pablo Tellez as Brand Ambassador
The new pickleball line, which expands beyond Lotto’s soccer and tennis collections, includes equipment and footwear for both men and women. Tied to the announcement, Major League Pickleball and PPA Tour player Pablo Tellez, was added to Lotto’s roster of over 300 athletes globally.

Rawlings Partners with Sideline Swap on Used Gear Trade-In Program
The terms of the agreement make Sideline Swap the official resale partner for baseball and softball bats at Rawlings six retail stores, as well as at select baseball and softball tournaments in the U.S.

New Era Cap Inks New Partnership with the NHL
The contract terms begin with the 2024/25 NHL season. Upcoming collections will feature current NHL and team logos, vintage marks and event logos for the NHL Winter Classic and the NHL Stadium Series.

WNDR Alpine Launches All-Season Outdoor Gear with Biology Inside
Demonstrates the performance of bio-based materials for industry-wide adoption, reducing reliance on non-renewable sources of oil among a broader community of brands seeking innovative material solutions.

Saucony Releases Redesigned Hurricane 24
The revamped Hurricane 24 boasts a dual cushioning system of PwrRun PB and PwrRun, for the “ultimate” cushioning experience.

ITF Launches Tennis Photo of the Year Competition for Pros and Amateurs
“…we wanted to give photographers, both amateur and professional, a chance to have their creativity recognized. I would encourage anyone who captures a special tennis moment at any level of the game to enter our competition, to be in with a chance of global exposure and a fantastic prize.” —David Haggerty, ITF President

UNL Names 1890 Nebraska Official NIL Collective of Nebraska Athletics
The University of Nebraska Athletic Department named 1890 Nebraska the official name, image, and likeness (NIL) collective of Nebraska Athletics.

Skechers Signs Footballer Mohammed Kudus; Celebrates First Year Going Global
West Ham United and Ghana National Team Winger competes in Skechers football boots with the new Evolution Pack taking the brand global.

Puma x Carrots Drop Green-Thumbed Collection
Puma and LA-based label Carrots by Anwar Carrots created a range of apparel, footwear and accessories in a garden-inspired color palette of oranges and greens with throwback graphics celebrating the Super Puma mascot

Kith For New Balance, Malibu
Limited quantities will be available on July 4 at the opening of Kith’s new Malibu, CA flagship store and on Kith.com, EU.Kith.com and the Kith App.