DTLR Prepares Kids Nationwide with Back-to-School Supplies
Across the U.S., the retailer donated thousands of backpacks, school supplies and provided free haircuts and shoes to help prepare kids for the upcoming school year.
FIU Stadium Rebrands to Pitbull Stadium
The 10-year agreement will see FIU Stadium rebranded as Pitbull Stadium, making it the first athletics venue to have an artist possessing the naming rights.
Ford and N+ To Release Bronco and Mustang Inspired E-Bikes
“These new e-bikes will allow more people to experience the adventurous spirit of a Bronco and the exhilaration of a Mustang from the moment they grip the handlebars.” —Tyler Hill, Global Brand Licensing Manager, Ford Motor Company
Ortholite to Sponsor Oregon Track Club for 2024
While OrthoLite’s largest market is performance running, athletic and technical outdoor footwear, the brand “continues to grow brand partners in the fashion, luxury, workwear, safety, and casual lifestyle footwear categories.”
Report: U.S. Highschools Offering Girls More Opportunity to Play Flag Football
A recent NSGA report shows that high schools are offering girls more opportunities to play flag football. Eleven states have officially sanctioned games, and Illinois and Colorado will add the sport in 2024. Montana offers the sport as a pilot program.
Puma Drops New Colorways of Iconic Suede XL
A remix of the iconic Puma Suede XL from 1986 will drop in two new colorways on August 16. The shoe is part of Puma’s Rewrite the Classics collection.
JD Sports, Nike’s First Global Retail Connected Member Partner
Through the partnership, JD’s U.S. customers can access select Nike members-only footwear and clothing by linking their JD Status and Nike membership accounts through the JD app or website.
Currex Insoles signs Tanner Tessmann and Christian Ramirez as Sponsored Athletes
Soccer pros Christian Ramirez and Tanner Tessmann signed sponsorship agreements with Currex to wear and promote Currex CleatPro insoles, made for cleated shoes, that help players play with “better control, precision and stability.
Skechers Launches Footwear Collection With John Deere
The new work, outdoor and fashion offering for men and children pairs John Deere’s iconic heritage with Skechers comfort technologies.
Topgolf’s “The Sure Thing” Made for the Thrill of Hitting the Ball
Topgolf dubbed the golf club “The Sure Thing,” to increase the likelihood of hitting the ball into the air and “experiencing that euphoric feeling that comes from a shot well hit.”
PickleRage signs First Family of Pickleball as Ambassadors
The Johnson family has been mainstays on the Professional Pickleball Tours since they burst onto the scene in 2021. As part of the agreement, the Johnson Family will play an integral role across PickleRage’s commercial operations, including instruction and program development, membership engagement, and collaboration with franchisees.
Sony and the NFL Launch New Tech Partnership
The new partnership is the latest example of Sony’s further integration in NFL game coverage, which includes sideline photography, broadcast cameras and production, technology that supports officiating, enhancements for in-stadium fan experiences, and more.
Skechers Signs WNBA Star Forward Rickea Jackson to Elite Athlete Team
“While Skechers is a new player in the basketball world, their commitment to fit, support, and active collaboration with athletes is clear. The comfort and design of their footwear is truly impressive. I love training in these shoes and I’m eager to see what we can accomplish together.” —
Snoop Dogg Goes To Paris in Skechers
Snoop Dog, an official NBC commentator and torchbearer at the 2024 Paris Olympic Games, is wearing an exclusive collection of sneakers created for him by the Skechers x Snoop Dogg design team.
Go Guarded! Self Defense Tools for Runners
Jodi Fisher founded Go Guarded, manufacturing self-defense tools for women, runners and the outdoor enthusiast.
