SGB Today

Onix Pickleball Launches Supercell Paddles

The paddle is for players with a shorter, slower stroke, comes in two designs, orange and blue, and meets the USA Pickleball requirements, making it approved for all official tournament play.

Asics Adds Taylor Fritz to Global Athlete Roster

An Olympic bronze medalist in men’s doubles, four-time Grand Slam quarterfinalist, and career-high No.5 worldwide, Fritz will enhance the brand’s tennis ambassador portfolio.

Allen Edmonds Reserve Collection: Quality is the Original Form of Sustainability

Founded in 1922, Allen Edmonds has always championed the belief that the traditional way of making shoes is the best way. This philosophy is vividly demonstrated in The Reserve Collection. The Reserve Collection celebrates Allen Edmonds’ devotion to American artisanship. Each pair is handcrafted in the company’s Port Washington, WI, factory by the nation’s most skilled makers using only the finest leathers.

Pvolve and Vuori Build on Successful Partnership

The company’s announced an expansion of their partnership through a nationwide Pvolve x Vuori tour and the introduction of Pvolve-branded Vuori products to appear in Pvolve studios later this year.

Start Your Engines. Tillys Collaborates with Nascar

Tillys reported that it was inspired to create the collection by the widespread interest in racing culture and trends in racing jackets, sport graphic tees, and other racing-centric apparel.

Galvin Green Introduces Waterproof Dryvr Collection

“Working closely with Pertex and through rigorous testing, we’ve ensured the advanced fabric performs to our exceptionally high standards and are delighted to welcome it into our market-leading Dryvr product range,” —CEO Nicholai Stein

TrueTimber Builds on Partnership with Honda

“The addition of four camo patterns to the Foreman ATVs, Rancher ATVs and even more Pioneer series SXS vehicles further solidifies our commitment to providing customers with top-quality products that combine performance, style and functionality.” —Rusty Sellars, CEO, TrueTimber

Skechers Signs Howie Mandel as Brand Ambassador

Skechers signed Howie Mandel, the comedian and host of America’s Got Talent, in a Los Angeles-area Skechers store when he tried to get a discount on a pair of Skechers Hands Free Slip-ins, claiming he was a Skechers ambassador—when he wasn’t.