Finding Balance on the Matterhorn
Tackling one of Europe’s most challenging mountains, the Matterhorn, photographer Luke recounts the experience with friend and guide Markus Beck. SOG was one of the sponsors and is the host for this video.
Lululemon Goes Back-to-School with Dual Pouch Wristlet
For people like me who don’t like big purses, LULU’s Dual Pouch is easy to grab before heading out the door.
New Report Identifies Major Retailer Concerns for Holiday 2024
Imagine steering your retail business into the bustling Holiday 2024 season while fixated on your rearview mirror. First Insight reported that’s essentially what retailers do when they rely solely on past sales data and old customer reviews.”
DKS Partners with Team USA and LA28 Olympic and Paralympic Games
DKS will also serve as an official supporter of Team USA for the Paris 2024, Milano Cortina 2026, and LA28 Olympic Games. The retailer also released a new marketing campaign called Big Moments.
GoPro Takes Movie Goers Into the Eye of The Storm in Twisters
Director Lee Issac Chung and the team behind Twisters found GoPro cameras invaluable in making the action movie coming to U.S. theaters on July 19.
International Olympic Committee Urged to Terminate Soda Sponsorships
Leading global health experts and advocates are urgently calling for the end of soda sponsorships at sporting events worldwide, through a new campaign “Kick Big Soda Out of Sport.”
New Balance Partners With the WNBA to Expand Basketball Presence
NB will create broadcast, digital and retail content featuring NB athlete and WNBA rookie Cameron Brink, the second overall selection in the WNBA Draft 2024 presented by State Farm, who signed a NIL deal with NB in 2023.
Reebok x Juicy Drop Limited Edition Footwear and Apparel Collection
Reebok’s sport heritage mixes with Juicy rhinestones and Velvet in this limited-edition footwear and apparel capsule collection.
Sport-Brella Launches Sol-Breeze Shelter
The Sport-Brella Sol-Breeze is an open-walled shelter that provides full visibility with overhead coverage.
Callaway Golf to Release Opus and Opus Platinum Wedges
Three key elements work in conjunction to provide “crisp, tour-level spin that promotes short game action and control like never before.”
Trango Signs Climbing Icon Ben Rueck to Elite Team
Rueck is a member of Team Tenaya, with Trango serving as the exclusive U.S. distributor for Tenaya footwear. Rueck’s essential gear includes the Tenaya Indalo, Mastia Climbing Shoes and the Trango Prism Harness.
Vans “Always Pushing” Campaign Highlights Off The Wall Mindset
Vans tapped creatives that “embody the ‘Always Pushing’ ethos … to create a tapestry of content that spans cities worldwide, from Paris to LA and Tokyo,” developed in partnership with Alex/2Tone.
Skechers Signs Beach Volleyball Pros Andy Benesh and Miles Partain
The pair will wear the brand’s performance apparel and headwear, including Skechers-branded hats, tank tops and shorts, when competing in this year’s Summer Olymics in Paris.
LeBron James Family Foundation Partners with Canyon Bicycles
As part of this partnership, Canyon will donate its Grand Canyon Young Heroes bikes to this year’s class of I Promise students after the academic year to support the Foundation’s “earned, not given” philosophy.
Puma Golf Celebrates British Open with Fair Isle Capsule Collection
The Fair Isle collection includes the limited-edition Phantomcat Nitro shoe with a wingtip design, Flexspike technology for traction and Nitro Foam for comfort and energy return. Other pieces include men’s and women’s polos, a skirt and a golf dress.
