Salomon Announces Latest Sustainability Initiatives For Winter Sports Category
Salomon announced the implementation of new, more sustainable designs across its Winter Sports category. The company’s more responsible approach to creating Winter Sports equipment, includes hardgoods, is another step toward realizing its overall commitment to lessening the brand’s environmental impact. Most notably, by 2030, Salomon has pledged to reduce its overall carbon emissions by 30 percent and […]
Dick’s SG Expands Initiatives For National Girls & Women In Sports Day
In honor of National Girls & Women’s Day In Sports, to be celebrated on February 3, Dick’s Sporting Goods announced it will expand its efforts to support female athletes in 2021 and the importance youth sports plays in the lives of female athletes. These include: Dick’s Sporting Goods Foundation will donate 100,000 DSG brand sports […]
Hyosung Expands Sustainability Offering Featuring 100 Percent Recycled, Multi-Function Fibers at ISPO Munich Online
As a solutions provider from the mill to brand to consumer, Hyosung forecasts market trends to develop fiber offerings to help its customers envision products that suit these trends. The company will present its latest sustainable and multi-function Regen fibers at ISPO Munich Online February 1-5, 2021. “We are experiencing a significant interested in our […]
Adidas Extends Partnership With The Portland Trail Blazers
The Portland Trail Blazers and Adidas announced a multi-year partnership extension showcasing Damian Lillard’s tie to Oregon and Rip City.
Winchester Achieves Record Quarterly Q4 Earnings
Olin Corp. reported sales in its Winchester segment grew 120 percent in the fourth quarter ended December 31 to $340.6 million from $154.7 million a year ago. Operating profit reached $44.8 million, up from $7.0 million a year ago.
Backcountry Teams Up With Natural Selection Tour As Official Outerwear And Retail Partner
Backcountry has teamed up with the Natural Selection Tour (NST), the first winter sports tour to showcase the world’s top snowboard athletes competing on natural and naturally-enhanced terrain. The Natural Selection Tour is a three-stop snowboarding competition featuring the world’s top men’s and women’s snowboarders. The tour kicks off February 3-9, 2021 with the YETI […]
VSSL Elevates Outdoor Coffee Experience With VSSL JAVA
VSSL today launched VSSL JAVA, a portable hand coffee grinder. The JAVA’s high-end construction and components are designed to deliver exceptional coffee. “We’re thrilled to finally bring the JAVA to market and to offer excellent coffee anywhere you may roam,” said Todd Weimer, founder, VSSL. “After years of research, development, testing, and tweaking, we’ve finally […]
TransRockies Gravel Royale Names Easton Cycling As Title Partner Of Four-Day Royal Flush Event
TransRockies Race Series named Easton Cycling as title partner of the TransRockies Gravel Royale’s four-day event, the Easton Cycling 4-Day Royal Flush. TransRockies and Easton Cycling will work together to grow participation for this new gravel event, which will be held in British Columbia, August 23-26, 2021. “We’ve been impressed with Easton’s commitment to creating […]
Felt Bicycles Renews Partnership With Pro Triathlete Ashleigh Gentle For 2021
Felt Bicycles announced that pro triathlete Ashleigh Gentle has renewed her partnership with the Southern California-based brand for the 2021 season. The Australian cyclist first joined with Felt Bicycles in 2014. Since then, she has scored several victories and top finishes in the ITU World Triathlon Series and a record seven victories at the Noosa […]
The North Face Introduces VECTIV Trail-Focused Footwear System
Today, The North Face dropped its VECTIV trail-focused footwear system. After two years of R&D, more than 6,000 miles of athlete testing and on-trail success, TNF introduces soling architecture for running and hiking on demanding technical, mountainous terrain. According to studies conducted by third-party research for TNF, the Flight VECTIV reduces downhill tibial impact by […]
ALTA Racks Expands Its Line Of Hitch Racks
ALTA Racks, manufacturer of no-frame-contact vertical bike racks, has expanded its accessory line that attaches to its vertical racks for an adaptable and versatile system. The ALTA Hammock Stand offers a place to relax after a long ride or waiting for friends to arrive. The ALTA Table stows in an upright position when not in […]
Huk To Sponsor MLF Big5
Major League Fishing (MLF) announced that Huk, the maker of fishing apparel, has signed on as the exclusive apparel sponsor of the MLF BIG5 for the 2021 season.
Rab’s Arc Eco Jacket Wins 2021 ISPO Award
Rab Arc Eco Jacket, to be released AW21, is among the winners of the 2021 ISPO Award. Building on its partnership with Pertex, the Arc Eco is its first product to use 3-layer Pertex Shield Revolve fabric. Made from 100 percent post-consumer recycled polyester — Pertex Shield Revolve is made from a polyester face, polyester […]
POC Begins 2021 With ISPO Awards
POC has won three ISPO awards for products and innovations from its 2021/22 winter collection. Leading out the ISPO winner awards is its latest goggle, Zonula Clarity, shown above, which introduces a new visual experience and field of view for all types of skiers and snowboarders. Another winner and new product is the Dimension VPD […]
Dragon Eyewear Debuts Women’s Sunglass Collection
Dragon Eyewear announced its first sunglass collection designed for women. After it released the Aria frame in September 2020, the collection is boosted in 2021 with the Dusk, Flo and Waverly styles. “A collection designed with women at the forefront has been on our radar for some time. With the success of the stand-alone Aria […]
