Lifestraw Awarded B Corporation Certification
LifeStraw announced it was awarded B Corp Certification, meeting the highest standards of verified social and environmental performance, transparency, and accountability. Timed with the award, LifeStraw released its 2020 Responsibility Report* outlining its 2020 responsibility milestones for social and environmental impact and targets for 2021. “LifeStraw has always been a brand founded on our commitment to people […]
Costa Sunglasses Releases Its First Protect Report
Costa released its first Protect Report highlighting its three-plus decades of supporting coastal communities protecting fisheries and waterways, reducing ocean plastic pollution, educating and empowering the fishing community, and restoring and rebuilding coastal habitats. Initiatives led by Costa, and its cause partners worldwide include: Cleaned 85 beaches in the U.S.; Educated 100,000 kids on ethical angling and conservation; Recycled 2.2 […]
G-Form Hosts Senator Reed At North Smithfield Manufacturing Facility
G-Form received a visit from Jack Reed, U.S. Senator for Rhode Island and Chairman of the Senate Armed Services Committee (SASC), which oversees the U.S. Department of Defense (DOD). What drew Senator Reed’s attention is G-Form’s recent initiative to develop protective gear for the military. The Marine Corps Systems Command has also recognized G-Form for […]
Ikon Pass Increases Spring Skiing Benefits For 2021/22 Pass Holders At Eight Destinations
Ikon Pass announces increased spring skiing benefits for its 2021/22 Ikon Pass holders. Skiers and riders can now access Mammoth Mountain, June Mountain, Big Bear Mountain Resort, and Squaw Valley Alpine Meadows in California, Winter Park in Colorado, Solitude in Utah, Sugarbush in Vermont, and Tremblant in Quebec, Canada, offering pass holders bonus days to […]
Astral Re-Signs Kayaker Nouria Newman To Expanded Contract
Astral announced it had re-signed pro kayaker Nouria Newman as a sponsored athlete. Newman, who had worn Astral footwear in 2020, will wear its PFDs as well. Born in Chambéry, France, Newman has spent the past decade developing a reputation as a top paddlesports athlete and one of the world’s best-known kayakers for her proficiency […]
Igloo Pledges All Profits From Its Earth Month Collection to Keep America Beautiful
April 1–30, 2021, 100% of the Profits From a Selection of Products Sold on Igloocoolers.com Will Benefit Keep America Beautiful
Kodiak Introduces Skogan Hiking Boot For Spring 2021
Kodiak is taking its 110 years of boot-making expertise to the trails with the Skogan, its latest hiking boot, and the “hero” product of the brand’s Spring 2021 collection, featuring footwear built for work and play. “To create the Skogan, we looked back in the Kodiak archives and took inspiration from hiking boots the brand […]
Cotopaxi x HOKA Empower Athletes To Explore The Trails
Cotopaxi and Hoka One One collaborated on two limited-edition styles —Torrent 2 trail shoe and Batac 16L Del Dia Backpack — born out of a shared passion for responsible manufacturing and the great outdoors. The Torrent 2 is a lightweight trail shoe agile on challenging terrain with enhanced cushioning. The Batac 16L Del Día Backpack […]
Hyland’s Powered Announces 2021 Ambassador Lineup
Hyland’s announces its 2021 Powered Ambassador Team, which includes 85 marathoners, ultrarunners, triathletes, and cyclists from 27 states representing the brand’s events in the U.S., including the Boston Marathon, the Belgian Waffle Ride series and the Revel Race Series. This year’s class includes sub-three marathoners, Ironman triathletes, and Leadmen and 61 returning athletes joined by […]
Incrediwear Renews Partnership With EF Education-Nippo
Incrediwear announces its continuing partnership with EF Education-Nippo. As the official recovery-wear supplier, Incrediwear will ensure that all riders from its international professional team will have access to Incrediwear recovery products, including sleeves, braces and wraps that will also help in performance injury prevention. “The EF Education-Nippo cycling team is the pinnacle of greatness in the […]
Klättermusen Announces Global Partnership With Slam Jam
Klättermusen announces a global partnership for distribution, retail and creative collaboration with Italian streetwear retailer Slam Jam. Slam Jam will also collaborate with Klättermusen as a full-stack go-to-market global partner, providing branding and design direction to wholesale, retail and engagement with the fashion community. Founded by Luca Benini in 1989, Slam Jam began in a […]
Suunto Bolsters Sports Watches With Premium Models
Suunto announces premium variants to the brand’s two sports watches, the Suunto 7 and Suunto 9. Both watches feature a minimalistic design with five titanium bezels and turn-by-turn navigation powered by komoot, and the Suunto 7 receives a software update, integrating sleep-tracking analysis, body resources management, and immediate heart rate feedback visibility. The Suunto 9 […]
Kora Releases Neema Collection Of Lightweight Technical Base Layers
Kora announces its Neema Collection, a lightweight blend of yak wool, merino and CoolMax Eco. The fabric is designed around four-season activities and provides thermoregulation and breathability in all temperatures. Neema is the latest in Kora’s line of Hima-Layer fabrics, a blend of 20 percent yak wool, 40 percent merino and 40 percent recycled polyester […]
Igloo Partners With Parks Project, Launches Two Special Edition Playmate Cooler
In partnership with Parks Project, Igloo launched two special-edition Playmate coolers made with post-consumer recycled resin as part of its EcoCool Collection made with post-consumer recycled resin. A portion of the proceeds from the sale of the custom-designed coolers will benefit the National Parks Conservation Association (NPCA) to help fund park conservancy projects in the […]
Backcountry Signs Athletes Kalen Thorien, Nils Mindnich And Toby Miller To Roster
Backcountry announced the addition of three athletes to its team. Kalen Thorien and Nils Mindnich will wear its owned brand, Backcountry Gear & Apparel (BG&A), during outdoor pursuits, competition and training. Toby Miller will wear winter outerwear and insulation from BG&A for all on-snow activities, training and competitions. “Supporting elite-level athletes who are all-around great […]
