SGB Today

Fjällräven Encourages “Plogging” For Earth Day

Since 1960, Fjällräven’s mission is to “inspire the world to walk with nature.” For Earth Day, the company asks consumers to take it “one step further and give back to nature through plogging,” the Swedish word for picking up trash when outdoors. The brand will provide “plogging kits” April 22-25 that includes a trash bag, a pair […]

Huk Introduces Tide Point Collection

  Huk’s new Tide Point Collection features long and short sleeve shirts in multiple colors and patterns that incorporate a fish design for wear on and off the water.  Designed to keep anglers cool and dry, the shirts are made with a polyester material that contains hydrophobic fibers capable of moving water and sweat away […]

Vim & Vigr Launches Compression Sock To Honor Nurses

Vim & Vigr introduces its newest compression sock to honor National Nurses Week, May 6-12, 2021. The Rainbow sock is inspired by the spirit and strength nurses exhibit, especially during the pandemic. The navy blue socks feature rainbows symbolizing hope with the words heart and hope woven on each sole as a tribute to healthcare […]

Croakies Introduces Ready-To-Wear Reusable Mask And Retainer

Croakies introduces its ready-to-wear Reusable Mask and Retainer.  Each mask and retainer is adjustable when wearing on and off the ears and can hang around the neck to avoid placing on contaminated surfaces.  Each mask includes a three-layer fabric construction, a fitting nasal bar, pre-attached Croakies, and adjustable elastic earloops for custom fit and comfort. […]

Croakies Introduces All-In-One Eyewear Care Kit

Whether at home or on the go, the Croakies eyewear care kit keeps all eyewear clean and safe when not in use.  Croakies All-in-One Eyewear Kit includes a Terra spec cord retainer to keep eyewear safe and secure, a two-ounce lens cleaner, safe for cleaning all lens types, a microfiber cloth to wipe off all […]

Nixon Releases Technical Watch Collection Using #Tide Upcycled Ocean Plastics

In step with its commitment to minimizing the environmental footprint of its watches, bags and accessories, Nixon has revamped its tide and technical watches incorporating the #tide brand of ocean plastic.  Based in Basel, Switzerland, #tide ocean material upcycles ocean waste and converts it to raw material for new products. Each of Nixon’s #tide watches […]

A.Leaf Launches Foot Sands Soak Infused With CBD And Dead Sea Salts

A.Leaf Products announces Foot Sands Soak to its line of foot care and self-care solutions. Foot soaks have long been used to reduce stress and offer a better night’s sleep; combined with Hemp derived from CBD, “foot soaks can support bioavailability with antifungal properties,” according to A.Leaf.* A.Leaf’s Foot Sands combines broad-spectrum cannabinoid oil with […]

Kitsbow Introduces Made-To-Order, Hand-Sewn Mountain Bike Shorts

Kitsbow continues to pursue lean manufacturing by introducing its Mescal Ventilated Short and Zen Ventilated Cycling Liner at its factory in Old Fort, NC. “We are proud to launch our first outer short that is made-to-order and hand-sewn in Old Fort,” said David Billstrom, CEO of Kitsbow. “We are committed to a made-to-order, lean manufacturing model. By keeping jobs […]

Royal Robbins Celebrates Earth Day; Announces Sustainability Initiatives For 2021

Since its founding in 1968, Royal Robbins committed to protecting the environment by manufacturing eco-conscious clothing. The company announced its sustainability initiatives for 2021. This season, Royal Robbin’s largest sustainability initiative is its adventure shirts made from 100 percent recycled materials— converting ten shirts in its men’s and women’s Expedition line to the recycled fabric […]

Wintersteiger Sports Establishes New Demo/Training Facility In Vermont

Wintersteiger, an official supplier to US Ski & Snowboard and ski tuning machine makers, has announced the opening of its Vermont-based demonstration and training facility. “We are investing in service and education growth within a critical region for the snow sports market. We have a legacy to maintain in New England, and our renewed effort […]

Ear Pro Launches In The U.S.

Ear Pro, a preventative for ear problems caused by trapped water, is now available in the U.S. Made with natural ingredients, including liquid paraffin oil and oregano oil, Ear Pro is safe for water enthusiasts of all ages to prevent issues including “swimmer’s ear.” “Using Ear Pro is like waterproofing your ears. It’s the ultimate […]

Klean Kanteen Partners With Victoria Secret’s PINK For Earth Day

Klean Kanteen has partnered with Victoria’s Secret PINK to create a limited-edition, custom Klean Kanteen Classic water bottle to celebrate Earth Day, marking the beginning of a continued partnership between the brands. This collaboration comes when fashion and sustainability are increasingly converging, with 62 percent of Gen Z preferring to buy from sustainable brands, according […]

Igloo Expands Collection Of ’80s/’90s-Inspired Retro Coolers With New Colors

Igloo released its Retro Collection of hard- and softsided coolers. Inspired by ‘80s and ‘90s styles, including coolers, the brand released decades ago. The expanded collection offers nine styles in five color combinations. “I love this Retro collection. Our original Retro collection was an instant hit, and this major expansion makes it even more excellent,” […]