Marucci and Victus Named as Exclusive Official Bats of MLB for 2025
The company said the agreement with the MLB exemplifies the leadership position of Marucci and Victus brands as the “premier bat choices worldwide,” as they are the top two most-used bats among MLB players and have long been part of the MLB landscape.
PXG Debuts Premium Line of Golf Sunglasses
PXG expands its golf clubs and apparel line to include a limited-run release of two golf sunglass styles.
Nike Deepens Commitment to Champion Women’s Sports
Nike’s Athlete Think Tank, now in its third year, has expanded adding ten women athletes and four elite women coaches to the collective.
Stack Athletics Drops Summer 2024 Pickleball Collection
Stack fuses streetwear meets pickleball-focused tech in Summer 2024 apparel collection
Skechers Surpasses $11 Million in Animal Welfare Donations
The company’s philanthropic brand, Bobs , celebrates the milestone with a month-long series of events to save and support animals in need. Since 2015, the brand’s contributions have saved and helped over two million shelter pets.
Report: Top 10 Best Places to Camp in the U.S. in 2024
The list provides a variety of camping options from grasslands, forest, mountain, bay, valley, springs, canyon, park, lake, and elkamp (portmanteau for elevated camping) with rates from free to $300/night.
J.Crew Partners with USA Swimming on Exclusive Collection for Summer 2024
The partnership aligns with the American brand’s coastal lifestyle theme and DNA, “showcasing the joys of being by the water, in all its forms.”
Big Agnes Launches Multi-Language European Website
Big Agnes launched a dedicated website for its European customers, building the launch last year of its Canadian website to engage with a global audience.
White Mountain Expands Into Men’s and Boy’s Footwear
The first collections for men and boys are scheduled to be launched in Spring 2025 and will be available on the brand’s e-commerce site, with retail and specialty stores to follow.
Implus’ Sport-Brella Expands Product Line with Suncave
The Sport-Brella Suncave is a ground-level shelter featuring walls on three sides, floor-to-ceiling entry/exit, and offers a flexible floor extension for use as a ground cover or for sitting.
Soccer Joins Lineup at 2026 Special Olympics USA Games
The 2026 Special Olympics USA Games will feature soccer as one of its 19 team and individual sports from June 20-26 at the National Sports Center in Blaine, MN, Ali Krieger steps up as Ambassador and WonderFold named as official sponsor.
Puma Inks Global Partnership With Hyrox
Puma will develop a range of Hyrox apparel using its Cloudspun technology that features dryCell moisture-wicking properties. Puma will also release Hyrox colorways of existing footwear models, including the Nitro 3, Deviate Nitro 3 and Deviate Nitro Elite 3.
Adidas’ Football Icons Star in New Brand Campaign Celebrating What’s Possible When Tackling Pressure
The latest campaign illustrates how, alongside the excitement, international football can add pressure to each player’s game with “research showing that players are three times more likely to miss a penalty when playing for their nation than their club.”
The Future of Nike Air
New research, advanced capabilities and an innovation agenda has led Nike to evolve its Alphafly line to the Alphafly 3 — a shoe “to serve all marathoners.”
Inspired by Nostalgia, Puma x Lost Management Cities Reimagine GV Special
Puma returns with a 2024 version of its GV Special from its archives, having received a “collaborative touch-up” from Seoul-based Lost Management Cities.
