SGB Today

Pearl Izumi Pedals Into Spring 2021 With New Styles And Commitment To Sustainability

Pearl Izumi debuts its Spring 2021 collection, featuring a range of new and revamped styles and key technologies designed for riders across all categories.  The collection furthers the brand’s sustainability commitment to incorporate recycled, renewable and organic materials in its line and to feature sustainable content across 90 percent of its product by 2022; and […]

Etnies Announces Its Official Snow Team For 2021

Today, Etnies announced its official snow team for 2021.  They include Chris Grenier, Jeremy Jones, Zeb Powell, Scott Stevens, and JP Walker. Chris Grenier’s snowboarding accomplishments range from an X Games Real Snow gold medal to a series of video parts including commentary on The Bomb Hole podcast. Jeremy Jones is a legendary big mountain […]

Saucony Celebrates 40 Years Of The Jazz With Limited-Edition Icon Pack

Saucony celebrates the 40th anniversary of the Jazz running shoe with its launch of the Icon Pack. Bridging performance and lifestyle, the Icon Pack features a current lineup of Saucony’s fastest running shoes, including the Endorphin Collection, the Kinvara 12 and the Peregrine 11, each redesigned in the image of a Saucony Original. The Icon […]

Crazy Debuts U.S. Men’s and Women’s Collection For Fall 2021

Tapping into the pandemic’s outdoor trend, Crazy, the Italian apparel company that introduced the fast and light category in 1989 in ski touring, will debut a U.S. collection for men and women. The collection includes jackets, pants, vests, and accessories and will drop in September 2021. Founded by Valeria Colturi, a cross-country athlete, the collection’s […]

Hydro Flask Announces 2021 Grant Recipients Of Parks For All Program

Hydro Flask announced the grant recipients of its 2021 Parks for All program. The company will donate more than $400,000 in grants to 15 non-profit organizations focused on building, maintaining, restoring, and providing access to public parks and green spaces worldwide, amounting to over $1.9 million since the program’s inception in January 2017. “Hydro Flask […]

Honey Stinger Expands Hive Elite Program For 2021

Honey Stinger announced its 2021 Hive Elite Program roster. Twenty-seven athletes join 23 top returning athletes from the 2020 program to form a team of 50 athletes to represent the brand in 2021 through training, competition, community outreach, and athletics. The athletes compete across a broad range of disciplines. Individually selected based on Honey Stinger […]

Igloo Releases Special-Edition Nascar Playmate Coolers

Igloo and NASCAR have released five NASCAR-branded Playmate coolers featuring custom artwork inspired by drivers, cars and the Daytona International Speedway. The launch is timed with the Daytona 500 and the start of the 2021 season. This special-edition Playmate series is licensed by NASCAR and available on February 14. “Teaming up with NASCAR has been […]

Pinarello U.S. Introduces Scuderia Pinarello

Pinarello U.S. announced its Scuderia Pinarello, a team of U.S. brand ambassadors who collectively represent a broad spectrum of committed cyclists. The Scuderia Pinarello, which means stable or team in Italian, includes eight athletes, ranging from an Olympic medalist to a gravel-racing champion, a big-wave surfer, and a community cycling advocate. “Our mission with the […]

BioLite Releases Charge PD Powerbank Series

BioLite is delivering on-demand energy with its improved Charge PD Series. The new lineup of portable power banks is designed to deliver faster, more flexible charging for its next-gen of electronic devices.  The Charge PD provides substantial power with fast delivery. The USB-C port offers safe charging up to 18W, more than three times faster […]

Igloo x Volkswagen Accessories Expand Special-Edition Cooler Collection

Igloo and Volkswagen Accessories have expanded its product collaboration with two new Volkswagen Bus stainless steel can tumblers. The special-edition drinkware joins the existing collection of Playmate coolers inspired by VW Microbus. “Collaborating with Volkswagen Accessories has been incredibly fun,” said Brian Garofalow, CMO, Igloo. “In 2020, we started with special-edition Volkswagen inspired Playmates fans […]

Matador Keychain Mask Keeps Users Prepared And Protected

Matador Travel Equipment released its Keychain Mask, a lightweight face mask that fits into a silicone keychain case for users to have a protective mask when one is needed. “We’ve all experienced the ‘oh no’ moment when we’ve forgotten a mask and needed one,” said Chris Clearman, founder and CEO, Matador. “The Keychain Mask ensures […]

Klean Kanteen Expands Reusable Lineup To Include Food Solutions

Klean Kanteen has launched Food Box storage solutions and improved Food Canisters. The Food Boxes are reusable, conveniently sized and designed for meals on the go. Made from BPA-free, 18/8 stainless steel with food-grade silicone, the Food Boxes are are Snack, Lunch and Meal sized with leakproof silicone lids that seal tight when pressed, with […]

ISA TanTec Expands Its LITE Sourcing Program With Greener Pastures Collection 

In 2020 ISA TanTec launched its LITE (Low Impact To the Environment) Sourcing program, furthering its commitment to transparency and sustainability in the supply chain. The program focuses on the sustainable use of natural resources, accountability in the supply chain, and the fair and ethical treatment of animals.  The group announced the FW2022 launch of its Greener Pastures […]

Adidas Sport Introduces New Terrex Snow Goggle Line

In collaboration with Marcolin Group, Adidas introduces two new Adidas Terrex snow goggles combining technical performance with contemporary sporty style.  Adidas eyewear presents two lenses designed for winter sports enthusiasts seeking clarity of vision in all weather conditions.  E-Sun Varia lenses automatically adjust to changing light conditions, covering up to three sun protection categories. NXT’s […]