SGB Today

Nomad and Mossy Oak Reintroduce Shadow Leaf In Exclusive Partnership

Nomad clothing designers and product engineers are ardent turkey hunters. As a result, Nomad’s line of turkey hunting clothing, vests and gear offer performance and reliability with advanced fabrics and technology and hunt-centric design. One of the best camo patterns developed for turkey hunting, Mossy Oak’s Shadow Leaf, is now an exclusive pattern for Nomad […]

Nomad 2021 Adds Pursuit Convertible Turkey Vests For Run-N-Gun Hunters

Nomad’s 2021 Pursuit Convertible Turkey Vest is an option for those who prefer a minimalist yet functional approach, as it can be worn as a traditional vest or unclipped to be worn as a fanny pack.  The Vest features two friction call pockets and a zippered storage cargo pocket with striker and shotgun shell elastic […]

Under Armour Debuts Its Fastest Running Shoe, UA Flow Velociti Wind

Under Armour dropped its UA Flow Velociti Wind, its “fastest running shoe yet.” There’s no outsole just a grippy, supportive single foam compound that allows you to run to achieve your “flow state.” “These shoes feel weightless, almost as if there’s nothing there. Hitting flow state in a workout is much easier when you have […]

Dick’s SG Partners With Allegheny Health Network To Vaccinate 5,100 Western Pennsylvania Residents

Dick’s Sporting Goods and Allegheny Health Network partnered on Friday to host the largest, single-day COVID-19 vaccination clinic in the greater Western Pennsylvania region. More than 5,000 area residents who fall into the Pennsylvania Department of Health’s Phase 1A vaccination eligibility received their first dose of the vaccine from AHN caregivers at Dick’s corporate office […]

ROLL Recovery Launches R8 Custom

ROLL Recovery announced the launch of the R8 Custom which will be assembled in Boulder, CO. “We’re proud to be hand assembling every R8 Custom in our headquarters located in Boulder, CO,” said Founder Jeremy Nelson. “We’ve noticed a growing desire from our customers to customize the look and feel of their R8, and we hope […]

Life Time Events x Rudy Project Sign Multi-Year Licensing Agreement 

As part of a new multi-year licensing agreement between Life Time and Rudy Project, the brands will jointly offer a curated selection of cycling helmets representing four off-road races that Rudy Project is sponsoring in 2021: Garmin UNBOUND Gravel, Stages Cycling Leadville Trail 100 MTB, Chequamegon MTB Festival and Lutsen 99er. “For years, our athletes […]

Oru Kayak Updates its Original, Origami-Inspired Kayaks For Spring 2021

Oru Kayak celebrates the upcoming 2021 paddling season by announcing upgrades to its line of packable kayaks. Enhancements in the user experience and improved durability helps convey Oru’s growth and dedication to elevating the on-water experience.  Oru’s Inlet Kayak, released in 2020 — a 20lb kayak assembled from box to boat in under three minutes — […]

Body Glove Signs Surfer To Athlete Team

  Jesse Mendes, the Brazilian-born professional surfer based out of Kauai, officially joins the Body Glove athlete team. Mendes is the newest addition to Body Glove’s athlete roster and joins his wife Tatiana Weston-Webb and recent signee Hunter Jones. “Jesse Mendes is one of our favorite surfers. We’ve watched him battle it out on the […]

TriggerPoint Introduces The RUSH Foam Roller With Textured Surface

TriggerPoint expands its collection of foam rollers with the RUSH Roller. This specialty foam roller features a textured surface, firm and high ridges and a hollow core for tiered muscular compression to improve tissue hydration and elasticity. As a Level 3 foam roller for direct compression, the RUSH offers a targeted total-body massage. Designed with […]

Fjällräven Introduces Samlaren, A Collection That Puts Deadstock To Good Use

Fjällräven has launched its Samlaren collection, the Swedish term for “the gatherer.” Rooted in Fjällräven’s commitment to creating quality garments and the tradition of not letting resources go to waste, all products bearing the Samlaren badge were made using leftover fabrics (deadstock) from its mills and factories, combined, in numbered limited editions. The first Samlaren […]

Chrome Introduces New Carry Options For Spring/Summer 2021

Since its founding over 25 years ago, Chrome has been a design-first company focused on product functionality and durability. Its 2021 line includes several new bag designs, upgraded materials and updated classics. Buran III builds on Chrome’s heritage of making messenger bags updated for tech organization and access, storage with a reversible shoulder strap that […]

SCARPA’s Sustainability Platform Pursues Certified B Corp Status By 2022

SCARPA, in February, released its commitment to sustainability with a series of initiatives to bring the company in line with the highest international standards.  One of the brand’s key initiatives includes achieving Certified B Corporation by 2022, a process that SCARPA has been working toward over the past two years. Certified B Corporations meet the […]

VentaPak Launches Signature Product

Setting out to create a solution to improve backpack ventilation for bikers and pack-wearers, New York City-based accessory brand VentaPak launched the VentaPak. Designed as a lightweight, adjustable and low-profile accessory to fit all standard-sized backpacks, VentaPak transforms wearing a pack into a more comfortable, cool and dry experience by creating a space for airflow […]

Primus ‘Service For a Reason’ Initiative Offers Free Replacement Parts To Reduce Environmental Footprint Of Backpacking And Multi-Fuel Stoves

In an effort to combat overconsumption in the outdoor industry and its associated environmental impacts, Primus announces its Service For a Reason initiative to provide free repair parts for select Primus stoves this spring. The campaign centers around a design philosophy that Primus has followed for nearly 130 years: maintaining and caring for your gear […]

Klättermusen SS21 Hiking And Trekking Collection Offers Water/Windproof Fabric Innovations

  Klättermusen launched its SS21 collection designed for the experienced outdoor explorer and day-hiker. New styles place an emphasis on hiking and trekking with key design and fabric advancements.   A new lightweight version of its proprietary wind and waterproof Cutan has been incorporated this season, plus the collection features its light, strong and waterproof Retina fabric […]