Study Finds Nike Vaporfly Technology Reduces Top Race Times For Elite Athletes
A new paper published in Frontiers in Sports and Active Living found Nike’s Vaporfly 4% significantly reduced running times for both elite male and female competitors. The study analyzed seasonal best times for elite male and female runners in three race categories – 10 kilometers, half marathon and marathon races – between 2012 and 2019. […]
Six Moon Designs Launches 2021 Ultralight Backpack Collection
Six Moon Designs announced its 2021 pack collection—the Flight 30 Ultra, a light day/weekend pack; Swift V, a value-priced load-bearing pack; and the Flex PR rafting pack. Flex Pack PR | best for packrafting, canoe/kayak portage The redesigned portage pack is built using the same load distribution suspension system as the brand’s lightweight backpacks. Originally […]
Body Glove Releases Second Recycled Swimwear Collection With Tatiana Weston-Webb
Today, Body Glove launches its latest sustainable swimwear collection designed by professional surfer and Body Glove athlete, Tatiana Weston-Webb. The new collection is its second eco swimwear line from Body Glove and Tatiana, featuring a new floral print inspired by her home of Kauai. The collection features a bikini, one-piece, long-sleeved paddle suit, and rash […]
Kodiak Takes PrimaLoft P.U.R.E. Insulation For A Stroll
This Fall, Kodiak, the 110-year-old Canadian boot brand, will release four hiking and lifestyle boots, the Kindersley, Stave, Tagish, and Chadsey, that use PrimaLoft P.U.R.E. insulation. PrimaLoft P.U.R.E. (Produced Using Reduced Emissions) is insulation made with 100 percent post-consumer recycled P.E.T. plastic reducing its carbon emissions “by at least 48 percent,” states […]
TNF Launches Official Sport Climbing Competition Uniforms
The North Face (TNF) has launched the official sport climbing competition uniforms to be worn by athletes from the U.S., Japan, South Korea, and Austria in Tokyo. “As a longtime supporter of climbing, we take great pride in not only designing the first competition uniforms but, more importantly, in having the opportunity to celebrate the […]
Top Pro Football Prospect DeVonta Smith To Partner With VRST, The New Men’s Apparel Line From Dick’s Sporting Goods
Dick’s Sporting Goods announced its VRST (pronounced ‘virst’) men’s apparel line has signed two-time national champion, Heisman Trophy winner and top professional football prospect DeVonta Smith as a brand partner. Highly regarded as one of the most talented, versatile and stylish players in college football, Smith will be prominently featured throughout VRST marketing and merchandising […]
CEP Compression Launches Outdoor Collection For Hikers And Adventurists
CEP Compression announced the launch of its Outdoor Collection featuring the Hiking Merino and Light Merino socks. Engineered and tested by hikers worldwide, the socks are “designed to help outdoor enthusiasts step into their next adventure with feet that will stay dry, comfortable and injury-free,” said CEP. “Any hiker will tell you that socks are […]
Origin Materials x PrimaLoft Form Strategic Alliance
Origin Materials, Inc. and PrimaLoft today announced an alliance to develop carbon-negative, insulating, high-performance fibers. The fibers will be used across end products, including insulating fiber for outdoor, fashion and lifestyle brands, and home goods applications to include hypoallergenic insulated bedding. PrimaLoft has signed a capacity reservation agreement with Origin Materials and the companies will […]
Etnies Expands Buy A Shoe, Plant A Tree Program In Partnership With Trees For The Future
2021 marks the tenth year of the Etnies Buy A Shoe, Plant A Tree (BASPAT) program. Etnies is continuing the program in partnership with Trees for the Future, an agroforestry non-profit that trains farmers through a four-year program, called the Forest Garden Approach, where thousands of trees are planted that restore a farmer’s soil them […]
KOM Cycling Launches Three-Tier, Full-Motion Rocker Plate For Indoor Cycling
With record numbers of consumers riding indoors on stationary trainers, KOM cycling is offering an immersive, dynamic experience with the launch of its RPV2 Full-Motion Rocker Plate, which allows the bike to move more naturally during stationary riding. The new RPV2 brings fore and aft motion to the side-to-side rock in the original model. The […]
Teva Partners With TerraCycle On TevaForever Recycling Program
Teva announced its TevaForever campaign in partnership with international recycling and waste management company TerraCycle, to giving well-worn Teva sandals a second life. Teva’s partnership with TerraCycle is part of its continued commitment to sustainability and reducing its environmental impact and keeping products out of landfills. In 2020, Teva “transitioned 100 percent of its straps […]
Reebok x Hasbro Release Kids “Candy Land” Footwear Collection
In honor of its collaborative release, Reebok x Hasbro showcased its Candy Land collection by creating a “Candy Land” basketball court for the kids of A.R. “Gus” Barksdale Boys & Girls Club in Rockdale County, GA. The court encourages kids to move with Reebok’s physical activity program, BOKS. The Club, located 22 miles east of […]
Ikon Pass Holders Season Extended For Spring Back Bonus Days
Additional spring benefits continue for Ikon Pass holders at Solitude Mountain Resort in Utah with its just-announced Spring Back Bonus Days, April 22-25, 2021. Solitude was originally scheduled to close for the season on April 18, but with 25-inches of new snow in the last week and a base depth of 74-inches, Solitude announced it […]
Astral Introduces Three Trail Shoes And PFD For Spring 2021
Astral’s Spring 2021 product lineup includes three new footwear styles and a new PFD material. The footwear includes two additions to its TR1 series of trail shoes, the Pisgah, TR1 Scuffler and the TR1 Loop — Astral’s first breathable waterproof boot. The brand is also showing a PFD, the Ceiba, which features a bluesign approved […]
Igloo Launches The Beatles Yellow Submarine Playmate Cooler Collection
Igloo launched its Beatles Yellow Submarine Playmate Collection inspired by the band’s animated 1968 film and album. The special-edition Collection of three coolers — The Yellow Submarine Little Playmate, All You Need Is Love Little Playmate and Blue Meanies Little Playmate — are designed with psychedelic artwork and offer a capacity for up to nine […]
