The North Face + HD Wool Insulation Partner For New Heritage Collection
In its commitment to reduce its environmental impact by including more natural, renewable materials into its products, The North Face has partnered with HD Wool Insulation to introduce a sustainable alternative to synthetic and down insulation for its new Heritage collection. The spring collection features a men’s and women’s Rokstoker jacket and men’s Gilet vest […]
Skratch Labs Introduces New Flavor Of Sport Hydration Mix
Skratch Labs announces the release of its new Sport Hydration Mix Grape flavor to its line of hydration mixes for which the brand is known. What started as a “Secret Drink Mix” sold to pro tour riders over nine years ago is now Skratch Labs Sport Hydration Mix in six flavors, including Grape. The flavor […]
Indyeva Launches S/S 2021 Women’s Apparel Collection
Indyeva, formerly Indygena, an outdoor clothing company for women, unveiled its apparel collection for Spring/Summer 2021. With sustainability, comfort and style at the core of the brand, the collection takes its inspiration from the changing seasons and women driven by adventure. The collection includes tops, bottoms and dresses to rain jackets. “Our philosophy is to […]
Isbjörn Of Sweden Comes To Backcountry.com
Sweden’s outdoor kidswear brand, Isbjörn of Sweden, will launch its Fall/Winter 2021/22 collection at retail in the U.S. through Backcountry. com. Isbjörn manufactures technical, sustainable outdoor clothing and accessories for kids. The company’s ‘Green at Heart’ pledge aligns with Backcountry’s environmental and social responsibility platform. The brand was one of the first children’s outdoor brands […]
Igloo’s EcoCool Collection Made With Post-Consumer Plastic
Igloo debuted EcoCool, a hard-sided cooler made with recycled plastic. Arriving this spring at retail, the cooler collection includes five styles, each made in the USA, made with a recycled resin compound — a first of its kind in repurposing post-consumer plastic from discarded plastic yogurt cups and milk jugs. “We are very proud […]
Costa Sunglasses, Ferg and Spearo, Available In XL
Costa is expanding its core performance sunglass line for anglers to include extended sizing in its Ferg and Spearo frames. The Ferg offers a 580 polarized color-enhancing lens with top and side hoods for eye protection. Hydrolite nose pads and temple grips keep glasses in place. A vented and fully-adjustable nose pad offers a customized […]
Honey Stinger Partners With NBA Pro Baller James Wiseman
Honey Stinger announced its partnership with NBA pro baller, James Wiseman, selected as the second overall NBA draft pick in 2o2o. As part of its partnership, Honey Stinger and Wiseman will donate Honey Stinger products to underserved kids in two San Francisco Bay Area youth organizations—Student Program for Athletic & Academic Transitioning (SPAAT) and the […]
Mayweather Boxing + Fitness Chicago Studio Celebrates One Year Anniversary
Mayweather Boxing + Fitness is celebrating the first anniversary of its downtown Chicago Studio. In 2020, the Studio surpassed sales and membership goals, with growth projections anticipated to steadily rise this year. “The biggest opportunities often come from the biggest challenges,” said James Williams, CEO, Mayweather Boxing + Fitness. “Over the past year, we have […]
Jaybird Partners With Des Linden To Inspire Runners
Jaybird announced its partnership with American long-distance runner Des Linden. Linden is a two-time Olympian in the marathon, representing the U.S. in 2012 and 2016, and won the Boston Marathon in 2018, becoming the first American in 33 years to win the women’s category. Jaybird will support Des’ goals this year, including preparing for her […]
Dermatone Introduces Flavors To Its Lip Balm
Dermatone, the official sunscreen, lip balm and frostbite protection of the U.S. Ski & Snowboard Team, is expanding its medicated, broad-spectrum SPF 30 lip balm to include four flavors: Coconut, Green Tea, Mango, and Pomegranate. “Dermatone has always been known for hard-working lip balms that provide protection all day long,” said Dermatone’s CEO, Doug Metchick. […]
Original Penguin Golf Introduces Cameron Smith Scripting For The Players Championship
Original Penguin Golf will debut brand ambassador Cameron Smith’s scripting for The Players Championship. This week at TPC Sawgrass, Smith will wear Original Penguin’s first Spring 2021 release in navy and white with teal, pink, and green accents. A retro-resort aesthetic inspired the collection with its mix of vibrant colors and whimsical prints and pays […]
Matador Revamps The Product That Launched The Brand
Matador Travel Equipment introduces its Pocket Blanket and Pocket Blanket Mini updated versions of its flagship products. Pocket Blankets are lightweight, waterproof blankets that pack down to the size of a wallet. The revamped versions offer enhanced waterproofing, upgraded materials and a new aesthetic. “The Pocket Blanket is the product that launched our brand,” said […]
Nathan Sports Launches First Apparel Collection
NATHAN Sports introduces its first collection of athletic apparel. The assortment will follow the theme “Beyond Boundaries,” where performance meets comfort and is designed to move from running into other activities and everyday life. “Our entry into the apparel category is a direct result of our consumers’ request for these products,” said Mary Harden, director […]
Igloo’s Wonder Woman x Robin Eisenberg Playmate Cooler Celebrates International Women’s Day
In celebration of International Women’s Day, Igloo and Warner Bros. Consumer Products, in partnership with DC, released a new Playmate cooler featuring Wonder Woman-inspired artwork from L.A. artist Robin Eisenberg. The limited-edition Igloo Wonder Woman x Robin Eisenberg Playmate Pal, in a limited quantity of 100 units produced, are numbered, signed and feature a custom […]
Nomad 2021 Introduces Killin’ Time Turkey Vests To Its Line-Up
Nomad’s Killin’ Time Turkey Vest features a purpose-driven design to help hunters maximize success in 2021. At the heart of the vest are 28 general and specialized pockets, strategically placed to give easy access to calls, cell phone, GPS, decoys, and more. The design incorporates a vertical, long box call pocket with an adjustable buckle […]
