SGB Today

Reebok, JFF, Yellowbrick, and APB Partner On Sneaker Essential Course

Reebok, in partnership with online education platform Yellowbrick, national education and workforce nonprofit JFF, and sneaker and fashion retailer APB, announced the launch of online education and mentorship program aimed at preparing ages 17-to-20-year-olds to develop knowledge, skills and experience in the sneaker industry. Based on a successful pilot in 2020 that served 15 students, […]

Salomon Athlete Jessie Diggins Wins Nordic Skiing’s World Cup Overall Champion

In a historic first in Nordic skiing sport, American skier and Salomon athlete Jessie Diggins won the FIS Cross Country World Cup Overall title, concluding the season for the 29-year-old from Minnesota. It is the first time in the sport that an American woman won the title. It is also the first World Cup overall […]

Matador Launches Ultralight Travel Towels

Matador Travel Equipment introduced its Ultralight Travel Towels designed for compact portability and absorbency. The towels are come in two sizes and compress into an integrated mesh stuff sack for stowing. “We’ve taken our best-selling travel towels and engineered them for those who count every ounce,” said Chris Clearman, founder and CEO. Matador. “These ultralight […]

ThirtyTwo Presents Zeb’s Signature Kit

ThirtyTwo released Zeb Powell’s first signature kit for Winter 2021—inspired by his favorite NASCAR jacket. The design features flames and 32 racing patches.  The kit will be available in October 2021.   The highlights of the collection are a Lashed Boot, Pit jacket and Sweeper pant, hoodies, crossover anorak and pants, tees, mitts, and socks. […]

Wintersteiger Launches Jupiter In The U.S.

Wintersteiger has taken customization to the next level with Jupiter. Three design variations, five processing modules, three feeding variants, and three application levels are available to meet different service requirements providing customized solutions for ski shops. From a basic service system that offers smaller shops automated ski tuning at a budget price to large multi-module […]

Etnies And Cult Classic BMX Film, RAD, Get Nostalgic For 35 Year Anniversaries

Etnies and the BMX film RAD launched the RAD limited footwear and apparel collection to celebrate their respective 35 year anniversaries. Both brands debuted in 1986.  Etnies x RAD collection offers two shoe styles, four short-sleeve t-shirts, two long-sleeve t-shirts, a hooded sweatshirt, socks, and hats. In addition to their shared 1986 and BMX sports roots, […]

Big Agnes Supports Conservation Organizations With Nature Print Chair Collection

Big Agnes introduces its Nature Print Chair Collection, a continuation of its furniture line featuring prints inspired by nature. The collection includes Brown Trout, Lichen and Elevation prints, with a portion of the sales supporting the Yampa River Fund and the Continental Divide Trail Coalition (CDTC). “The Nature Print Chair Collection was inspired by our […]

SKLZ Launches Into Lacrosse With Training Products

SKLZ debuts two lacrosse training products—the Quickster Lacrosse Goal and the Universal Shooting Targets—to establish SKLZ in the lacrosse category. SKLZ is focused on the athlete, creating training equipment and products to improve specific skills and techniques for baseball, softball, soccer, football, basketball, golf, and fitness. With its entree into the lacrosse category, SKLZ now […]

Rumpl Announces B Corp Certification

Rumpl announced its B Corp certification and commitment to values-based business practices joining the ranks of other B Corp-certified companies. Through the process, Rumpl looked closely at its business and products, highlighting areas of excellence and areas for improvement. The B Corp certification provides companies with a roadmap to improve ways of doing business. “We […]

GCI Outdoor Rockers And Chairs New For Spring/Summer 2021

GCI Outdoor dropped five new outdoor seating options to its camp and outdoor chair collection.  “The new chairs for the 2021 season are in response to feedback from our customers and retailers,” said Jeff Polke, co-founder, GCI Outdoor. “We are excited to offer more shaded chairs, expand our rocker line and add a new heavy-duty […]

Headsweats Expands Baxter Collection Through Partnership

Headsweats has partnered with the Humane Society of Central Oregon to supports its mission to advocate and care for animals. Twenty percent of the proceeds from Headsweats Baxter Collection will be donated to the organization through 2021. “The Baxter Collection originated with a staff member commemorating his extra special rescue dog named Baxter who would […]

Callaway Apparel Launches Spring/Summer 2021 Collections

Callaway Apparel announced the launch of its Spring/Summer 2021 collection for golfers. The collection, for men and women, offers a wide range of lifestyle and performance pieces with technically advanced fabrics and performance-driven designs. “These collections illustrate the importance we place on performance for today’s active golfer,” said Lupe Benetiez, VP of Design, Callaway Apparel. […]

Tentsile Launches DUO Two-Person Hammock For S/S 2021

To celebrate Tentsile’s 8th Anniversary, on March 18, the brand will release the DUO Giant Hammock to its Gen 3 lineup, its largest and toughest double hammock. “The DUO represents Tentsile’s commitment to customer feedback. A double hammock that can be retrofitted with a roof for open hammock camping and also combines with other modular […]

LOWA Creates Repair And Resole Program

LOWA Boots has created a Repair and Resole program through an online system. Customers who want to repair or preserve their LOWA backpacks, mountaineering and mountain hunting equipment can place a repair/resole order online for products to be refurbished by LOWA factory craftsmen in Germany where the products were originally created. The turn time is […]

ThirtyTwo Signs Elena Hight To T32M

ThirtyTwo welcomed Elena Hight to its T32M.  Hight at a young age made history as the first-ever female to land a 900 in a competition.  This two-time Olympian and seven-time X Games Medalist is also the first snowboarder to land a double backside alley-oop rodeo in a halfpipe contest. The Kauai-born and Lake Tahoe-raised snowboarder […]