Revo Partners With LakePoint Sports
Revo Sunglasses joined the LakePoint Sports family of official partners. As part of the agreement, athletes, coaches and sports families visiting LakePoint’s Atlanta campus can now experience Revo’s NASA-based polarized lens technology. The curated collection is on display and available in two retail locations on campus, including the Clubhouse Store in the Baseball Village at […]
Dakine Expands Mountain Bike Category With Gear And Updated Apparel Launches
Dakine announced it is growing its mountain bike category for Spring 2021 with riding footwear alongside an updated technical apparel line. “Dakine has been a key player in the progression of mountain biking for more than 20 years,” said Dakine’s Mountain Marketing Manager, Gabe Schroder. “It is only natural that our brand continues to progress […]
LifeStraw Expands Home Product Portfolio With Water Filter Dispenser
LifeStraw announced the expansion of its home product portfolio with an 18-cup home water filter dispenser. The BPA-free dispenser removes bacteria and protects against over 30 contaminants including lead, parasites, microplastics, mercury, PFAS, chemicals, herbicides, pesticides, and pharmaceuticals. For every LifeStraw product purchased, a child in need receives safe water for an entire year. “We […]
Solo New York Eliminates Plastic In Packaging
Solo New York today announced that it had met its goal of eliminating plastic from its packaging by the end of 2020. Solo established its goal in 2020 and all packaging for its bags, luggage, laptop cases, and tablet sleeves are now 100 percent Forest Stewardship Council (FSC)*-certified recycled, recyclable and biodegradable, including strings and […]
Matrix Fitness Brings The Studio Ride Home With ICR50 Indoor Cycle
Matrix Fitness brings the studio experience home with the launch of its ICR50 Indoor Cycle. Featuring advanced ergonomics and precision design with a variety of cycling workouts. “We designed this cycle with today’s home fitness enthusiasts in mind,” said Jeff Moser, Senior Director of Retail Sales, Johnson Health Tech NA. “Uncompromising design and Bluetooth connectivity […]
Kitsbow Expands “Made To Order” Sizing Options
Kitsbow announced the next steps in its “Made to Order” story focused on inclusive sizing. Taking advantage of its ability to design, cut and sew in its factory in Old Fort, NC, Kitsbow is offering a wider range of sizes and styles in cycling apparel. Kitsbow’s first effort was the Icon Shirt, offered in a […]
Tailwind’s Ambassador Athlete Takes First At Cocodona
After three days on the trail, Tailwind Nutrition ambassador athlete Maggie Guterl placed first in the female category and seventh overall in the inaugural Cocodona 250 on May 6. This is the first year of the ultra race, which spans a curated route through central Arizona historic towns and trails. Guterl, also the brand’s athletes […]
Lizard Skins Launches Latest Line Of Long And Short Finger Gloves
Lizard Skin is offering a new line of three long-finger gloves, the Monitor Ignite, Monitor Ops, Monitor Traverse, and the three short-finger gloves the Aramus Apex, Aramus Cadence and New Aramus Classic The gloves continue and improve on the Monitor and Aramus series for fit, comfort and protection using a mix of breathable fabrics, suedes […]
Outerbike To Hold October Bike Demos In Bentonville And Moab
Outerbike announced it would run this year’s Moab, October 1-3, and Bentonville, October 22-24 events. The four previously scheduled events Killington, Crested Butte, Duluth, and South Lake Tahoe, in addition to possible new locations, will return in 2022. “We are amazed by the number of new cyclists joining our community. We are welcoming them in […]
Rumpl Collaborates With Stefan Sagmeister
Wylie Robinson, Rumpl’s CEO and founder, was introduced to Stefan Sagmeister, the Austrian artist, typographer, and graphic designer, nearly a decade ago while attending an extension class at The University of California. Sagmeister’s work has graced album covers for The Rolling Stones and the Talking Heads, and he has won Grammy Awards for his designs. […]
Minus33 Reclaims Ownership Of Historic Scribner Building To Reinvent New England’s Wool Tradition
Minus33, a merino wool apparel brand created by textile engineers from L.W. Packard & Co., has reclaimed ownership of the historic Scribner Building that sits at the head of the former L.W. Packard campus in Ashland, NH. The move is the latest step by the company toward reclaiming its New England textile heritage and extending […]
Arc’teryx Names Global Design Ambassador
Arc’teryx Equipment announced that Nicole McLaughlin was appointed its first design ambassador, joining its athletes, climbers and thought leaders. The multi-year partnership, which came from shared roots in rock climbing and goals for more sustainable design, aims to change the consumer’s perception of what can be done with waste materials and the conversation of circularity […]
O’Neill Introduces Sustainable Swimwear Collection
O’Neill has developed a line of women’s swimwear made with Hyosung’s Mipan regen nylon as part of its new O’Neill Blue sustainable collection. Mipan regen nylon is 100 percent recycled from reclaimed waste. The fiber is certified by the Global Recycled Standard (GRS) of the Control Union in the Netherlands for its energy-saving benefits. “O’Neill […]
Bisu Wins SFIA Start-Up Challenge
The Sports & Fitness Industry Association (SFIA) announced that Bisu won its 2021 Start-Up Challenge. Co-founder and CEO Daniel Maggs presented its home health lab that provides personalized nutrition and lifestyle advice through urine and saliva tests. Bisu starts with a nutrient test that tracks markers such as minerals, vitamins, pH, and hydration. “We’re delighted […]
Allied Cycle Works Introduces Grax Chain Lubricant
Allied Cycle Works introduced Graxs, its new chain lubricant and drive train cleaner system formulated to shed moisture, mud, slop, and goo in extreme conditions and do it for a long time. “Wanting a chain lube that caters to Bentonville’s highly variable dirt conditions and the sheer volume of miles and not satisfied […]
