SGB Today

Igloo’s EcoCool Collection Made With Post-Consumer Plastic

Igloo debuted EcoCool, a hard-sided cooler made with recycled plastic. Arriving this spring at retail, the cooler collection includes five styles, each made in the USA, made with a recycled resin compound — a first of its kind in repurposing post-consumer plastic from discarded plastic yogurt cups and milk jugs.   “We are very proud […]

Costa Sunglasses, Ferg and Spearo, Available In XL

Costa is expanding its core performance sunglass line for anglers to include extended sizing in its Ferg and Spearo frames. The Ferg offers a 580 polarized color-enhancing lens with top and side hoods for eye protection. Hydrolite nose pads and temple grips keep glasses in place. A vented and fully-adjustable nose pad offers a customized […]

Honey Stinger Partners With NBA Pro Baller James Wiseman

Honey Stinger announced its partnership with NBA pro baller, James Wiseman, selected as the second overall NBA draft pick in 2o2o. As part of its partnership, Honey Stinger and Wiseman will donate Honey Stinger products to underserved kids in two San Francisco Bay Area youth organizations—Student Program for Athletic & Academic Transitioning (SPAAT) and the […]

Mayweather Boxing + Fitness Chicago Studio Celebrates One Year Anniversary

Mayweather Boxing + Fitness is celebrating the first anniversary of its downtown Chicago Studio. In 2020, the Studio surpassed sales and membership goals, with growth projections anticipated to steadily rise this year. “The biggest opportunities often come from the biggest challenges,” said James Williams, CEO, Mayweather Boxing + Fitness. “Over the past year, we have […]

Jaybird Partners With Des Linden To Inspire Runners

Jaybird announced its partnership with American long-distance runner Des Linden. Linden is a two-time Olympian in the marathon, representing the U.S. in 2012 and 2016, and won the Boston Marathon in 2018, becoming the first American in 33 years to win the women’s category. Jaybird will support Des’ goals this year, including preparing for her […]

Dermatone Introduces Flavors To Its Lip Balm

Dermatone, the official sunscreen, lip balm and frostbite protection of the U.S. Ski & Snowboard Team, is expanding its medicated, broad-spectrum SPF 30 lip balm to include four flavors: Coconut, Green Tea, Mango, and Pomegranate.  “Dermatone has always been known for hard-working lip balms that provide protection all day long,” said Dermatone’s CEO, Doug Metchick. […]

Original Penguin Golf Introduces Cameron Smith Scripting For The Players Championship

Original Penguin Golf will debut brand ambassador Cameron Smith’s scripting for The Players Championship. This week at TPC Sawgrass, Smith will wear Original Penguin’s first Spring 2021 release in navy and white with teal, pink, and green accents. A retro-resort aesthetic inspired the collection with its mix of vibrant colors and whimsical prints and pays […]

Matador Revamps The Product That Launched The Brand

Matador Travel Equipment introduces its Pocket Blanket and Pocket Blanket Mini updated versions of its flagship products. Pocket Blankets are lightweight, waterproof blankets that pack down to the size of a wallet. The revamped versions offer enhanced waterproofing, upgraded materials and a new aesthetic. “The Pocket Blanket is the product that launched our brand,” said […]

Nathan Sports Launches First Apparel Collection

NATHAN Sports introduces its first collection of athletic apparel. The assortment will follow the theme “Beyond Boundaries,” where performance meets comfort and is designed to move from running into other activities and everyday life. “Our entry into the apparel category is a direct result of our consumers’ request for these products,” said Mary Harden, director […]

Igloo’s Wonder Woman x Robin Eisenberg Playmate Cooler Celebrates International Women’s Day

In celebration of International Women’s Day, Igloo and Warner Bros. Consumer Products, in partnership with DC, released a new Playmate cooler featuring Wonder Woman-inspired artwork from L.A. artist Robin Eisenberg.  The limited-edition Igloo Wonder Woman x Robin Eisenberg Playmate Pal, in a limited quantity of 100 units produced, are numbered, signed and feature a custom […]

Nomad 2021 Introduces Killin’ Time Turkey Vests To Its Line-Up

Nomad’s Killin’ Time Turkey Vest features a purpose-driven design to help hunters maximize success in 2021. At the heart of the vest are 28 general and specialized pockets, strategically placed to give easy access to calls, cell phone, GPS, decoys, and more. The design incorporates a vertical, long box call pocket with an adjustable buckle […]

Nomad and Mossy Oak Reintroduce Shadow Leaf In Exclusive Partnership

Nomad clothing designers and product engineers are ardent turkey hunters. As a result, Nomad’s line of turkey hunting clothing, vests and gear offer performance and reliability with advanced fabrics and technology and hunt-centric design. One of the best camo patterns developed for turkey hunting, Mossy Oak’s Shadow Leaf, is now an exclusive pattern for Nomad […]

Nomad 2021 Adds Pursuit Convertible Turkey Vests For Run-N-Gun Hunters

Nomad’s 2021 Pursuit Convertible Turkey Vest is an option for those who prefer a minimalist yet functional approach, as it can be worn as a traditional vest or unclipped to be worn as a fanny pack.  The Vest features two friction call pockets and a zippered storage cargo pocket with striker and shotgun shell elastic […]

Under Armour Debuts Its Fastest Running Shoe, UA Flow Velociti Wind

Under Armour dropped its UA Flow Velociti Wind, its “fastest running shoe yet.” There’s no outsole just a grippy, supportive single foam compound that allows you to run to achieve your “flow state.” “These shoes feel weightless, almost as if there’s nothing there. Hitting flow state in a workout is much easier when you have […]

Dick’s SG Partners With Allegheny Health Network To Vaccinate 5,100 Western Pennsylvania Residents

Dick’s Sporting Goods and Allegheny Health Network partnered on Friday to host the largest, single-day COVID-19 vaccination clinic in the greater Western Pennsylvania region. More than 5,000 area residents who fall into the Pennsylvania Department of Health’s Phase 1A vaccination eligibility received their first dose of the vaccine from AHN caregivers at Dick’s corporate office […]