Hyland’s Powered Announces 2021 Ambassador Lineup
Hyland’s announces its 2021 Powered Ambassador Team, which includes 85 marathoners, ultrarunners, triathletes, and cyclists from 27 states representing the brand’s events in the U.S., including the Boston Marathon, the Belgian Waffle Ride series and the Revel Race Series. This year’s class includes sub-three marathoners, Ironman triathletes, and Leadmen and 61 returning athletes joined by […]
Incrediwear Renews Partnership With EF Education-Nippo
Incrediwear announces its continuing partnership with EF Education-Nippo. As the official recovery-wear supplier, Incrediwear will ensure that all riders from its international professional team will have access to Incrediwear recovery products, including sleeves, braces and wraps that will also help in performance injury prevention. “The EF Education-Nippo cycling team is the pinnacle of greatness in the […]
Klättermusen Announces Global Partnership With Slam Jam
Klättermusen announces a global partnership for distribution, retail and creative collaboration with Italian streetwear retailer Slam Jam. Slam Jam will also collaborate with Klättermusen as a full-stack go-to-market global partner, providing branding and design direction to wholesale, retail and engagement with the fashion community. Founded by Luca Benini in 1989, Slam Jam began in a […]
Suunto Bolsters Sports Watches With Premium Models
Suunto announces premium variants to the brand’s two sports watches, the Suunto 7 and Suunto 9. Both watches feature a minimalistic design with five titanium bezels and turn-by-turn navigation powered by komoot, and the Suunto 7 receives a software update, integrating sleep-tracking analysis, body resources management, and immediate heart rate feedback visibility. The Suunto 9 […]
Kora Releases Neema Collection Of Lightweight Technical Base Layers
Kora announces its Neema Collection, a lightweight blend of yak wool, merino and CoolMax Eco. The fabric is designed around four-season activities and provides thermoregulation and breathability in all temperatures. Neema is the latest in Kora’s line of Hima-Layer fabrics, a blend of 20 percent yak wool, 40 percent merino and 40 percent recycled polyester […]
Igloo Partners With Parks Project, Launches Two Special Edition Playmate Cooler
In partnership with Parks Project, Igloo launched two special-edition Playmate coolers made with post-consumer recycled resin as part of its EcoCool Collection made with post-consumer recycled resin. A portion of the proceeds from the sale of the custom-designed coolers will benefit the National Parks Conservation Association (NPCA) to help fund park conservancy projects in the […]
Backcountry Signs Athletes Kalen Thorien, Nils Mindnich And Toby Miller To Roster
Backcountry announced the addition of three athletes to its team. Kalen Thorien and Nils Mindnich will wear its owned brand, Backcountry Gear & Apparel (BG&A), during outdoor pursuits, competition and training. Toby Miller will wear winter outerwear and insulation from BG&A for all on-snow activities, training and competitions. “Supporting elite-level athletes who are all-around great […]
Etnies Presents Amygdala, Featuring Brandon Semenuk
New etnies Semenuk Pro Shoe Launches Globally Today
Honey Stinger Partners With WNBA’s Angel McCoughtry
Honey Stinger announces its partnership with Olympian and professional basketball player Angel McCoughtry. McCoughtry is a five-time All-Star, two-time scoring champion, seven-time all-defensive player, and two-time Olympic gold medalist. She led the Atlanta Dream to three WNBA Finals before taking the Las Vegas Aces to last year’s Finals. “On and off the court, Angel’s work […]
Kitsbow Introduces Adjustable, Reusable Face Mask With HEPA Type Filter
Kitsbow introduced its Reusable Face Mask, HEPA type*, with adjustable head straps for a customized fit for indoor and outdoor pursuits. In March 2020, Kitsbow was among the first to commercially-produce reusable fabric face masks and offered a HEPA-type filter for protection. One year into the pandemic, Kitsbow continues to refine its face mask design […]
AAFA Names 2021 American Image Awards Honorees
The American Apparel & Footwear Association (AAFA) announced its American Image Award honorees which it will commemorate virtually on June 21. The 2021 honorees “exemplify leadership, excellence and outstanding achievement in all sectors of the apparel and footwear industry, including design, manufacturing and retail,” AAFA said. The honorees are HanesBrands, Inc., Company of the Year; […]
Altra Announces New Athletes To Its 2021 Elite Ambassador Team
Alta announced it had finalized its 2021 Elite Ambassador Team with Ryan Montgomery and Justin Grunewald. Throughout this year’s sponsorship, each of the 20 ambassador athletes will represent Altra at events and on social media, share their experiences and wear Altra footwear for training and competition. Montgomery is preparing for a 100-mile race while coaching […]
Skratch Labs Introduces Rice-Based Energy Food
Skratch Labs announces the release of a new product line, Sport Crispy Rice Cakes offering a real food energy source for athletes. The product is made with brown rice, wild rice, red rice, and quinoa. “Rice as the first ingredient sets these light, puffed treats apart from other products on the market,” said founder, Dr. […]
Igloo x Disney Continue Collaboration With Mickey & Minnie Cooler Bags
Today, Igloo dropped new Disney Mickey and Minnie Mouse soft cooler bags. With four custom styles, including a cooler backpack and cooler tote bag, these special-edition bags include character design details and join its existing collection of Disney-inspired Playmate coolers also featuring Mickey and Minnie Mouse. “There’s nothing like collaborating with Disney, and that’s especially […]
Reebok x Allen Iverson’s Question Mid ‘Why Not Us’ Launches Today
Allen Iverson and Reebok’s Question Mid ‘Why Not Us’ sneaker has launched. This drop follows the release of the narrated film titled “Why Not Us” which celebrates Iverson. First launched by the brand in 2006, the Question Mid ‘Why Not Us’ sneaker was worn five years earlier by Allen Iverson during the 2001 East/West Exhibition, where he led […]
