HitchFire Releases Ultimate Grill Station
Following the launch of its Forge 15 hitch-mounted grill last year, the company announced the addition of accessories to its flagship product to create its “Ultimate Grill Station.” This package includes the Forge 15 grill, a side table with a 15”x30” hard maple cutting board that mounts to the tubular swingarm, a side burner, an […]
Igloo Releases Limited Edition Photographer Series Playmate Cooler Collection
Igloo released its Limited Edition Photographer Series Playmate cooler collection featuring the works of Magdalena Wosinska, Atiba Jefferson and Estevan Oriol. “It’s a huge honor to collaborate with Magdalena, Atiba and Estevan on our Photographer Series,” said Brian Garofalow, CMO, Igloo. “Each photographer is incredibly talented and has created unique iconic work. We’re thrilled to […]
Pertex Launches Fabric Lab Digital Platform
Developed in response to the changing needs of the active outdoor lifestyle market, the Pertex Fabric Lab is a new online platform designed to build closer relationships and collaboration with its brand partners. “The primary focus of the Pertex Fabric Lab is to provide our partners with instant access to the latest fabric innovations and […]
Patrick Mouratoglou Joins Slinger Bag’s Global Ambassador Team
Slinger Bag Inc. announced that tennis coach and sports commentator, Patrick Mouratoglou will join the brand’s Ambassador team led by Tommy Haas, former ATP No. 2 ranked player and Olympic silver medalist, who was named Chief Ambassador earlier this year. The team also includes doubles tennis players Bob and Mike Bryan and tennis coaching Nick […]
Huk IntroducesTie-Dye Collection
Huk’s new Tie-Dye and Tie-Dye Lava collections add fun to its clothing line while still offering anglers performance for long days on the water. The Tie-Dye collection includes traditional designs, while the Tie-Dye Lava line offers a melding of colors. Huk applied the new prints to its Pursuit long sleeve tee with +UPF 30 protection […]
Enduro Launches MT500 Smok’n Prints
The Athertons are showcasing Enduro’s MT500 Smok’n Prints for mountain bikers. The MT500 Animo L/S Tee traditional camo and animal prints were morphed and blurred into a textural pattern. The MT500 Ink L/S Tee also plays with watercolor style print effects that move away from the traditional gradient fade and into something irregular. Both shirts […]
New Alliance To Expand Center Of Excellence Ski Service Center
The US Ski Team (USST) announced an alliance between Swix, the US Ski Team, and Wintersteiger. Based at the Center of Excellence (COE) in Park City, UT, this cooperative effort will offer a ski and boot service education platform available to USST athletes at the COE but will evolve into a domestic standardized ski and […]
Alterra Mountain Company Community Foundation Supports Communities In Need Where It Operates In North America
Alterra Mountain Company announced it has established the Alterra Mountain Company Community Foundation, a public charity created to offer financial support to North American communities where it operates. Alterra Mountain Company founders from Henry Crown and Company and KSL Capital Partners, and Alterra Mountain Company CEO, Rusty Gregory, have donated an initial $2.6 million to […]
Backcountry Partners With Outdoorsy To Get People Outdoors
Backcountry and Outdoorsy, an RV rental company, have partnered to offer customers recommendations to create their own outdoor travel experiences from merchandise to RV rental at a lower cost. Backcountry customers will receive a discount on Outdoorsy RV rentals and Outdoorsy customers will have access to discounted Backcountry merchandise. “A partnership between Backcountry and Outdoorsy […]
Jaybird Partners With Olympic-Bound Mountain Bike Racer, Kate Courtney
Jaybird, a maker of wireless headphones, announced its partnership with professional bike racer, Kate Courtney. Courtney is the current Elite XC World Cup Overall Champion and the 2018 World Champion—the first American to hold those titles since 1991. She is also a member of the Scott-Sram MTB Racing Team and will represent the U.S. at […]
USWE Launches RAW Series Moto Packs
USWE, manufacturer of action packs for motorsports and outdoor, announced the launch of its RAW Series off-road adventure and enduro motorcycle racing packs featuring its proprietary NDM harness system, smart organization, multiple size and capacity options. The Series comes standard with ventilated shoulder straps that are ergonomically designed for comfort and weight distribution and the […]
LIVSN Designs Launches Flex Canvas Shorts
LIVSN Designs launched its new Flex Canvas Shorts. The shorts are made with the same ethos as its Flex Canvas Pants. The Shorts are designed to wear outdoors and on the street. The Shorts, made with LIVSN’s 7.3oz EcoFlex Canvas, (58 percent GOTS Certified Organic Cotton, 40 percent Recycled Polyester, and 2 percent spandex), provide […]
Astral Signs Pro Surfer Garrett McNamara As Brand Advisor
Astral announced it had signed pro surfer Garrett McNamara as a strategic advisor to the brand. McNamara will provide product testing, assist in product development and advise in marketing to saltwater users, including surfers, as the brand expands into that market. “Garrett came into my focus when I lived, and surfed almost daily, in Indonesia […]
Arc’teryx Launches ReBird Circularity Program
Arc’teryx is launching ReBird, a program that connects customers to its ongoing initiative in circularity, including upcycling, resale, care, and repair. ReBird marks the company’s commitment to shift from a take-make-waste ethos by adopting and evolving a circular way of operating. It also contributes to the brand’s science-based targets to reduce greenhouse gas emissions by […]
Dakine + John John Florence Collaborate On Surf Collection
Dakine, building on its partnership of over 20 years with World Champion professional surfer John John Florence, has collaborated on a collection of surf products and accessories. The Hawaiian-born Florence is one of five surfers to win back-to-back world titles and will represent the U.S. in surfing’s inaugural appearance in the upcoming Tokyo Summer Olympics. […]
