SGB Today

Kitsbow Introduces Made-To-Order, Hand-Sewn Mountain Bike Shorts

Kitsbow continues to pursue lean manufacturing by introducing its Mescal Ventilated Short and Zen Ventilated Cycling Liner at its factory in Old Fort, NC. “We are proud to launch our first outer short that is made-to-order and hand-sewn in Old Fort,” said David Billstrom, CEO of Kitsbow. “We are committed to a made-to-order, lean manufacturing model. By keeping jobs […]

Royal Robbins Celebrates Earth Day; Announces Sustainability Initiatives For 2021

Since its founding in 1968, Royal Robbins committed to protecting the environment by manufacturing eco-conscious clothing. The company announced its sustainability initiatives for 2021. This season, Royal Robbin’s largest sustainability initiative is its adventure shirts made from 100 percent recycled materials— converting ten shirts in its men’s and women’s Expedition line to the recycled fabric […]

Wintersteiger Sports Establishes New Demo/Training Facility In Vermont

Wintersteiger, an official supplier to US Ski & Snowboard and ski tuning machine makers, has announced the opening of its Vermont-based demonstration and training facility. “We are investing in service and education growth within a critical region for the snow sports market. We have a legacy to maintain in New England, and our renewed effort […]

Ear Pro Launches In The U.S.

Ear Pro, a preventative for ear problems caused by trapped water, is now available in the U.S. Made with natural ingredients, including liquid paraffin oil and oregano oil, Ear Pro is safe for water enthusiasts of all ages to prevent issues including “swimmer’s ear.” “Using Ear Pro is like waterproofing your ears. It’s the ultimate […]

Klean Kanteen Partners With Victoria Secret’s PINK For Earth Day

Klean Kanteen has partnered with Victoria’s Secret PINK to create a limited-edition, custom Klean Kanteen Classic water bottle to celebrate Earth Day, marking the beginning of a continued partnership between the brands. This collaboration comes when fashion and sustainability are increasingly converging, with 62 percent of Gen Z preferring to buy from sustainable brands, according […]

Igloo Expands Collection Of ’80s/’90s-Inspired Retro Coolers With New Colors

Igloo released its Retro Collection of hard- and softsided coolers. Inspired by ‘80s and ‘90s styles, including coolers, the brand released decades ago. The expanded collection offers nine styles in five color combinations. “I love this Retro collection. Our original Retro collection was an instant hit, and this major expansion makes it even more excellent,” […]

Thermacell Launches Zone Mosquito Repeller

Thermacell Repellents, Inc. announces the launch of its Thermacell E55 Rechargeable Mosquito Repeller. With a 20-foot zone of mosquito protection, the E55 provides an “80 percent larger zone of mosquito protection than previous Thermacell mosquito repellers,” said the brand. The E55 builds upon its rechargeable technology, Thermacell introduced with Radius in 2018 but is now […]

OnX And Somewear Labs Partner To Develop Off-Grid Communications

OnX has partnered with Somewear Labs to launch its first integration between a GPS mapping app and satellite communication device for recreationalists to stay connected off-grid. OnX and Somewear Labs are releasing the ability to share onX’s custom Waypoints while off-grid through satellite connectivity. Waypoints are contextual markers created by users in onX apps that […]

Honey Stinger Introduces Rapid Hydration Mix, A Three-Part System

Honey Stinger introduces its Rapid Hydration Mix, an all-natural, three-part system to help athletes perform at their peak.  Developed by a team of nutritionists and tested by top competitors, six formulated powder mixes hydrate athletes across three training and competition phases: Prepare, Perform and Recover. “Our Rapid Hydration Mix is the first of its kind. […]

Fjällräven Spring/Summer 2021 Collection Encourages A Walk Outside

Fjällräven’s Spring/Summer 2021 collection reflects its connection with nature and commitment to eco-friendly materials in its expanded High Coast, Abisko Midsummer and Kånken series.  “Our founder, Åke Nordin, loved nothing more than spending time in nature. His profound respect for the outdoors was a guiding principle in early product development, and this has been carried […]

Aquasphere Introduces “A Lens For Every Condition”

Aquasphere introduces “A Lens For Every Condition,” a guide designed to educate swimmers on their ideal lens options.  Sorted by swimming conditions—extreme sun, cloudy, overcast, rainy, or indoor, the online guide includes details about Aquasphere’s 12 lens options and how each can enhance specific swimming environments. The guide includes tips from its global athlete ambassadors, […]

Oboz To Plant Two Trees For Every Boot Tried On At Participating Retailers

Oboz has been planting a tree for each pair of boots it has sold since 2007. To date, the Bozeman, MT-based brand has planted over 3.5 million trees through its partnership with Trees for the Future. This month, Oboz will plant two trees for every pair of boots tried on and three trees total for […]

PrimaLoft Launches New Version Of Its Down Alternative

PrimaLoft has launched a new version of its down alternative, PrimaLoft Insulation ThermoPlume. This synthetic fill is made entirely from post-consumer recycled materials. Four years after introducing its blowable synthetic insulation, which now has “more than 70 brands using the loose-fill microfiber insulation for their Fall/Winter 2021/22 season,” said Primaloft. PrimaLoft Insulation ThermoPlume is 100 […]

Panaracer To Sponsor Battle Royale For The TransRockies Gravel Royale Event

TransRockies Race Series announced that Panaracer will sponsor the Battle Royale for its TransRockies Gravel Royale gravel bike event. The four-day event in British Columbia, August 23-26, will award the KOM and QOM in a hill climb competition. “Panaracer is known for having the best gravel tires available,” said Aaron McConnell, president, TransRockies. “We are excited to […]