Outerbike To Hold October Bike Demos In Bentonville And Moab
Outerbike announced it would run this year’s Moab, October 1-3, and Bentonville, October 22-24 events. The four previously scheduled events Killington, Crested Butte, Duluth, and South Lake Tahoe, in addition to possible new locations, will return in 2022. “We are amazed by the number of new cyclists joining our community. We are welcoming them in […]
Rumpl Collaborates With Stefan Sagmeister
Wylie Robinson, Rumpl’s CEO and founder, was introduced to Stefan Sagmeister, the Austrian artist, typographer, and graphic designer, nearly a decade ago while attending an extension class at The University of California. Sagmeister’s work has graced album covers for The Rolling Stones and the Talking Heads, and he has won Grammy Awards for his designs. […]
Minus33 Reclaims Ownership Of Historic Scribner Building To Reinvent New England’s Wool Tradition
Minus33, a merino wool apparel brand created by textile engineers from L.W. Packard & Co., has reclaimed ownership of the historic Scribner Building that sits at the head of the former L.W. Packard campus in Ashland, NH. The move is the latest step by the company toward reclaiming its New England textile heritage and extending […]
Arc’teryx Names Global Design Ambassador
Arc’teryx Equipment announced that Nicole McLaughlin was appointed its first design ambassador, joining its athletes, climbers and thought leaders. The multi-year partnership, which came from shared roots in rock climbing and goals for more sustainable design, aims to change the consumer’s perception of what can be done with waste materials and the conversation of circularity […]
O’Neill Introduces Sustainable Swimwear Collection
O’Neill has developed a line of women’s swimwear made with Hyosung’s Mipan regen nylon as part of its new O’Neill Blue sustainable collection. Mipan regen nylon is 100 percent recycled from reclaimed waste. The fiber is certified by the Global Recycled Standard (GRS) of the Control Union in the Netherlands for its energy-saving benefits. “O’Neill […]
Bisu Wins SFIA Start-Up Challenge
The Sports & Fitness Industry Association (SFIA) announced that Bisu won its 2021 Start-Up Challenge. Co-founder and CEO Daniel Maggs presented its home health lab that provides personalized nutrition and lifestyle advice through urine and saliva tests. Bisu starts with a nutrient test that tracks markers such as minerals, vitamins, pH, and hydration. “We’re delighted […]
Allied Cycle Works Introduces Grax Chain Lubricant
Allied Cycle Works introduced Graxs, its new chain lubricant and drive train cleaner system formulated to shed moisture, mud, slop, and goo in extreme conditions and do it for a long time. “Wanting a chain lube that caters to Bentonville’s highly variable dirt conditions and the sheer volume of miles and not satisfied […]
Honey Stinger Signs Professional Snowboarder Mick Dierdorff
Honey Stinger announced that it has entered into a three-year partnership with the 2019 Snowboardcross World Champion and 2018 Team USA Olympian, Mick Dierdorff. Dierdoff, a Steamboat Springs, CO native, grew up on the slopes near Honey Stinger’s headquarters. As a nine-year-old, he decided to make the switch from skiing to snowboarding and over the […]
Skratch Labs Introduces Vegan Sport Recovery Drink Mix
Skratch Labs announced the release of its Sport Vegan Recovery Drink Mix. This new, plant-based version of its milk-based Sport Recovery Drink Mix, is the result of feedback from vegan consumers and designed for vegan athletes who need a convent drink post-workout. “When you shake up this frothy, smooth drink, its chocolatey aroma may just […]
Stitch Golf Supports U.S. Walker Cup Team With Custom Team Gear
Stitch Golf announced that the U.S. Walker Cup team will carry custom Stitch golf bags, headcovers and pouches during its 2021 matches. “The Walker Cup is the pinnacle of amateur golf and Stitch Golf is honored that the United States team will be carrying our products in their upcoming matches,” said Brad King, CEO, Stitch. […]
Saucony Releases Its Refined Ride 14
Saucony today released its refined Ride 14, the brand’s signature neutral shoe. “As we bring new people into our sport, we want them to have the best experience possible,” said Shawn Hoy, Saucony’s senior vice president of global product and innovation. “The Ride 14 is built to deliver everything a new runner desires; the step-in […]
Offshore Lifestyle Drops Bass Apparel Capsule Collection
Spring is prime bass fishing season. Offshore Lifestyle dropped its Bass Capsule Collection to celebrate North America’s most popular game fish. For more product information, go here. Photo courtesy Offshore Lifestyle. From left to right: Largemouth Bass windbreaker, Icon hat, Haulin’ Bass trucker hat, On the Line t-shirt, and the Haulin’ Bass t-shirt.
Astral Athletes, Newman And Serrasolses, Win 2021 Riders Of The Year
Astral announced that its sponsored athletes, Nouria Newman and Aniol Serrasolses each took home top honors at the 2021 Whitewater Awards. Serrasolses won Male Rider of the Year, while Newman was named Female Rider of the Year. Newman, shown above, claimed her fifth consecutive Rider of the Year title, capping a year featuring four first […]
Ikon Pass Announces First Tracks Benefit For Winter 2021/22
Ikon Pass announced its Ikon Pass First Tracks, a free benefit for Ikon Pass holders for Winter 2021/22. Currently, Steamboat, Winter Park Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, Stratton, Sugarbush Resort, Snowshoe, Crystal Mountain, Tremblant, Blue Mountain, Deer Valley Resort, and Solitude Mountain Resort will offer Ikon Pass […]
100% Introduces S21 MTB Gear Collection
100% pushed the boundaries of technical mountain bike riding apparel with the launch of its Spring 2021 Collection which balances function and design. Leading off is its R-Core Concept. When paired with the R-Core X pant, the R-Core Concept combo offers mobility in the riding position. The two-piece unit includes a long sleeve stretchable body […]
