SGB Today

Igloo launched its Beatles Yellow Submarine Playmate Collection inspired by the band’s animated 1968 film and album. The special-edition Collection of three coolers — The Yellow Submarine Little Playmate, All You Need Is Love Little Playmate and Blue Meanies Little Playmate — are designed with psychedelic artwork and offer a capacity for up to nine […]

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Since 1960, Fjällräven’s mission is to “inspire the world to walk with nature.” For Earth Day, the company asks consumers to take it “one step further and give back to nature through plogging,” the Swedish word for picking up trash when outdoors. The brand will provide “plogging kits” April 22-25 that includes a trash bag, a pair […]

  Huk’s new Tide Point Collection features long and short sleeve shirts in multiple colors and patterns that incorporate a fish design for wear on and off the water.  Designed to keep anglers cool and dry, the shirts are made with a polyester material that contains hydrophobic fibers capable of moving water and sweat away […]

Vim & Vigr introduces its newest compression sock to honor National Nurses Week, May 6-12, 2021. The Rainbow sock is inspired by the spirit and strength nurses exhibit, especially during the pandemic. The navy blue socks feature rainbows symbolizing hope with the words heart and hope woven on each sole as a tribute to healthcare […]

Croakies introduces its ready-to-wear Reusable Mask and Retainer.  Each mask and retainer is adjustable when wearing on and off the ears and can hang around the neck to avoid placing on contaminated surfaces.  Each mask includes a three-layer fabric construction, a fitting nasal bar, pre-attached Croakies, and adjustable elastic earloops for custom fit and comfort. […]

In step with its commitment to minimizing the environmental footprint of its watches, bags and accessories, Nixon has revamped its tide and technical watches incorporating the #tide brand of ocean plastic.  Based in Basel, Switzerland, #tide ocean material upcycles ocean waste and converts it to raw material for new products. Each of Nixon’s #tide watches […]

A.Leaf Products announces Foot Sands Soak to its line of foot care and self-care solutions. Foot soaks have long been used to reduce stress and offer a better night’s sleep; combined with Hemp derived from CBD, “foot soaks can support bioavailability with antifungal properties,” according to A.Leaf.* A.Leaf’s Foot Sands combines broad-spectrum cannabinoid oil with […]

Kitsbow continues to pursue lean manufacturing by introducing its Mescal Ventilated Short and Zen Ventilated Cycling Liner at its factory in Old Fort, NC. “We are proud to launch our first outer short that is made-to-order and hand-sewn in Old Fort,” said David Billstrom, CEO of Kitsbow. “We are committed to a made-to-order, lean manufacturing model. By keeping jobs […]

Since its founding in 1968, Royal Robbins committed to protecting the environment by manufacturing eco-conscious clothing. The company announced its sustainability initiatives for 2021. This season, Royal Robbin’s largest sustainability initiative is its adventure shirts made from 100 percent recycled materials— converting ten shirts in its men’s and women’s Expedition line to the recycled fabric […]

Wintersteiger, an official supplier to US Ski & Snowboard and ski tuning machine makers, has announced the opening of its Vermont-based demonstration and training facility. “We are investing in service and education growth within a critical region for the snow sports market. We have a legacy to maintain in New England, and our renewed effort […]