Wolverine and Rawlings Celebrate Love Of The Game With Baseball-Inspired Boot Collaboration
Wolverine has teamed up with Rawlings to celebrate Father’s Day and the bonds dads build with their families over something as simple as a game of catch. The Rawlings x 1000 Mile collaboration boot honors those invaluable bonding moments and serves as a reminder that they’ll last a lifetime. The limited-edition Rawlings x 1000 Mile […]
Carrie Underwood Stars in BodyArmor’s First SportWater Campaign “Made For More”
BodyArmour released its first national campaign“Made For More” featuring its brand partner and seven-time Grammy Award-winner Carrie Underwood. As BodyArmour’s first lifestyle equity partner, Underwood is continuing her involvement with the brand and stars solo in its “Made For More,” video which recognizes relentless drive to succeed and positions its BodyArmour drink as the ultimate […]
Runderwear Becomes Official Undergarment Of The RRCA
The Road Runners Club of America (RRCA) welcomed Runderwear as the Official Undergarment of the RRCA. Runderwear’s ethos is about creating chafe-free performance clothing with no side seams or labels to prevent irritation and rubbing. Runderwear’s technical fabric is soft, breathable and effective at wicking sweat away from the body, for chafe-free running. “We are […]
GSI Outdoors Launches Sustainability Partnership With SeaTrees
GSI Outdoors announced a partnership with SeaTrees, an ocean-positive project from the non-profit charity Sustainable Surf. GSI Outdoors has a goal to actively counterbalance its carbon emissions, and SeaTrees is an organization that aligns with and amplifies GSI’s passions, values and personality. SeaTrees’ mission is to protect and restore critical ocean ecosystems through regenerative planting projects […]
Po Campo Introduces Visi-Hemp Micromobility Commuter Collection
A bike bag brand that caters to the growing and underserved micromobility population, Po Campo launched its sustainable, reflective City Lights Collection. Micromobility is defined as people using bikes and/or scooters for short trips under five miles. Designed with this micromobility commuter in mind, its City Lights 4-bag collection is made from Po Campo’s proprietary, […]
RIA Partners With Sezzle
The Running Industry Association (RIA) announced it has partnered with Sezzle, a ‘buy now pay later’ platform. Based out of Minneapolis, Sezzle’s mission is to “financially empower the next generation to help shoppers in all stages of life budget responsibly, accrue credit and increase their buying power through installment-based payment plans for e-commerce sales.” “Sezzle is […]
37.5 Technology Enhances Biodegradation Of Discarded Textiles
Cocona Labs, makers of 37.5 sustainable thermoregulation technology, have incorporated an additive that allows 37.5 fibers to biodegrade at enhanced rates once placed in landfill conditions*. The new offering does not affect comfort or performance giving designers more freedom in balancing performance and sustainability. The amount of waste from discarded textiles is at an all-time […]
Revo Partners With LakePoint Sports
Revo Sunglasses joined the LakePoint Sports family of official partners. As part of the agreement, athletes, coaches and sports families visiting LakePoint’s Atlanta campus can now experience Revo’s NASA-based polarized lens technology. The curated collection is on display and available in two retail locations on campus, including the Clubhouse Store in the Baseball Village at […]
Dakine Expands Mountain Bike Category With Gear And Updated Apparel Launches
Dakine announced it is growing its mountain bike category for Spring 2021 with riding footwear alongside an updated technical apparel line. “Dakine has been a key player in the progression of mountain biking for more than 20 years,” said Dakine’s Mountain Marketing Manager, Gabe Schroder. “It is only natural that our brand continues to progress […]
LifeStraw Expands Home Product Portfolio With Water Filter Dispenser
LifeStraw announced the expansion of its home product portfolio with an 18-cup home water filter dispenser. The BPA-free dispenser removes bacteria and protects against over 30 contaminants including lead, parasites, microplastics, mercury, PFAS, chemicals, herbicides, pesticides, and pharmaceuticals. For every LifeStraw product purchased, a child in need receives safe water for an entire year. “We […]
Solo New York Eliminates Plastic In Packaging
Solo New York today announced that it had met its goal of eliminating plastic from its packaging by the end of 2020. Solo established its goal in 2020 and all packaging for its bags, luggage, laptop cases, and tablet sleeves are now 100 percent Forest Stewardship Council (FSC)*-certified recycled, recyclable and biodegradable, including strings and […]
Matrix Fitness Brings The Studio Ride Home With ICR50 Indoor Cycle
Matrix Fitness brings the studio experience home with the launch of its ICR50 Indoor Cycle. Featuring advanced ergonomics and precision design with a variety of cycling workouts. “We designed this cycle with today’s home fitness enthusiasts in mind,” said Jeff Moser, Senior Director of Retail Sales, Johnson Health Tech NA. “Uncompromising design and Bluetooth connectivity […]
Kitsbow Expands “Made To Order” Sizing Options
Kitsbow announced the next steps in its “Made to Order” story focused on inclusive sizing. Taking advantage of its ability to design, cut and sew in its factory in Old Fort, NC, Kitsbow is offering a wider range of sizes and styles in cycling apparel. Kitsbow’s first effort was the Icon Shirt, offered in a […]
Tailwind’s Ambassador Athlete Takes First At Cocodona
After three days on the trail, Tailwind Nutrition ambassador athlete Maggie Guterl placed first in the female category and seventh overall in the inaugural Cocodona 250 on May 6. This is the first year of the ultra race, which spans a curated route through central Arizona historic towns and trails. Guterl, also the brand’s athletes […]
Lizard Skins Launches Latest Line Of Long And Short Finger Gloves
Lizard Skin is offering a new line of three long-finger gloves, the Monitor Ignite, Monitor Ops, Monitor Traverse, and the three short-finger gloves the Aramus Apex, Aramus Cadence and New Aramus Classic The gloves continue and improve on the Monitor and Aramus series for fit, comfort and protection using a mix of breathable fabrics, suedes […]
