SGB Today

Po Campo Introduces Visi-Hemp Micromobility Commuter Collection

A bike bag brand that caters to the growing and underserved micromobility population, Po Campo launched its sustainable, reflective City Lights Collection. Micromobility is defined as people using bikes and/or scooters for short trips under five miles. Designed with this micromobility commuter in mind, its City Lights 4-bag collection is made from Po Campo’s proprietary, […]

RIA Partners With Sezzle

The Running Industry Association (RIA) announced it has partnered with Sezzle, a ‘buy now pay later’ platform. Based out of Minneapolis, Sezzle’s mission is to “financially empower the next generation to help shoppers in all stages of life budget responsibly, accrue credit and increase their buying power through installment-based payment plans for e-commerce sales.” “Sezzle is […]

37.5 Technology Enhances Biodegradation Of Discarded Textiles

Cocona Labs, makers of 37.5 sustainable thermoregulation technology, have incorporated an additive that allows 37.5 fibers to biodegrade at enhanced rates once placed in landfill conditions*. The new offering does not affect comfort or performance giving designers more freedom in balancing performance and sustainability. The amount of waste from discarded textiles is at an all-time […]

Revo Partners With LakePoint Sports

Revo Sunglasses joined the LakePoint Sports family of official partners. As part of the agreement, athletes, coaches and sports families visiting LakePoint’s Atlanta campus can now experience Revo’s NASA-based polarized lens technology. The curated collection is on display and available in two retail locations on campus, including the Clubhouse Store in the Baseball Village at […]

Dakine Expands Mountain Bike Category With Gear And Updated Apparel Launches

Dakine announced it is growing its mountain bike category for Spring 2021 with riding footwear alongside an updated technical apparel line. “Dakine has been a key player in the progression of mountain biking for more than 20 years,” said Dakine’s Mountain Marketing Manager, Gabe Schroder. “It is only natural that our brand continues to progress […]

LifeStraw Expands Home Product Portfolio With Water Filter Dispenser

LifeStraw announced the expansion of its home product portfolio with an 18-cup home water filter dispenser. The BPA-free dispenser removes bacteria and protects against over 30 contaminants including lead, parasites, microplastics, mercury, PFAS, chemicals, herbicides, pesticides, and pharmaceuticals. For every LifeStraw product purchased, a child in need receives safe water for an entire year. “We […]

Solo New York Eliminates Plastic In Packaging

Solo New York today announced that it had met its goal of eliminating plastic from its packaging by the end of 2020.  Solo established its goal in 2020 and all packaging for its bags, luggage, laptop cases, and tablet sleeves are now 100 percent Forest Stewardship Council (FSC)*-certified recycled, recyclable and biodegradable, including strings and […]

Matrix Fitness Brings The Studio Ride Home With ICR50 Indoor Cycle

Matrix Fitness brings the studio experience home with the launch of its ICR50 Indoor Cycle. Featuring advanced ergonomics and precision design with a variety of cycling workouts. “We designed this cycle with today’s home fitness enthusiasts in mind,” said Jeff Moser, Senior Director of Retail Sales, Johnson Health Tech NA. “Uncompromising design and Bluetooth connectivity […]

Kitsbow Expands “Made To Order” Sizing Options

Kitsbow announced the next steps in its “Made to Order” story focused on inclusive sizing. Taking advantage of its ability to design, cut and sew in its factory in Old Fort, NC, Kitsbow is offering a wider range of sizes and styles in cycling apparel. Kitsbow’s first effort was the Icon Shirt, offered in a […]

Tailwind’s Ambassador Athlete Takes First At Cocodona

After three days on the trail, Tailwind Nutrition ambassador athlete Maggie Guterl placed first in the female category and seventh overall in the inaugural Cocodona 250 on May 6. This is the first year of the ultra race, which spans a curated route through central Arizona historic towns and trails.  Guterl, also the brand’s athletes […]

Lizard Skins Launches Latest Line Of Long And Short Finger Gloves

Lizard Skin is offering a new line of three long-finger gloves, the Monitor Ignite, Monitor Ops, Monitor Traverse, and the three short-finger gloves the Aramus Apex, Aramus Cadence and New Aramus Classic The gloves continue and improve on the Monitor and Aramus series for fit, comfort and protection using a mix of breathable fabrics, suedes […]

Outerbike To Hold October Bike Demos In Bentonville And Moab

Outerbike announced it would run this year’s Moab, October 1-3, and Bentonville, October 22-24 events. The four previously scheduled events Killington, Crested Butte, Duluth, and South Lake Tahoe, in addition to possible new locations, will return in 2022. “We are amazed by the number of new cyclists joining our community. We are welcoming them in […]

Rumpl Collaborates With Stefan Sagmeister

Wylie Robinson, Rumpl’s CEO and founder, was introduced to Stefan Sagmeister, the Austrian artist, typographer, and graphic designer, nearly a decade ago while attending an extension class at The University of California. Sagmeister’s work has graced album covers for The Rolling Stones and the Talking Heads, and he has won Grammy Awards for his designs. […]

Arc’teryx Names Global Design Ambassador

Arc’teryx Equipment announced that Nicole McLaughlin was appointed its first design ambassador, joining its athletes, climbers and thought leaders. The multi-year partnership, which came from shared roots in rock climbing and goals for more sustainable design, aims to change the consumer’s perception of what can be done with waste materials and the conversation of circularity […]