SGB Today

Today, on National Cooler Day, Igloo celebrates the 50th anniversary of its Playmate personal cooler and the birthday of Chilly Alexander Frost, the brand’s Playmate cooler-inspired mascot. “It’s an exciting day at Igloo as we celebrate the birthday of our dear friend and brand mascot Chilly Alexander Frost,” said Brian Garofalow, CMO, Igloo. Igloo is […]

Lamo offers an inside look at its Fall and Winter 2021 collection offering a wide range of boots, moccasins, slippers and casual styles in contemporary silhouettes for men, women and kids.   While LAMO continues to offer its customers faux fur options, styles for fall and winter are lined with 100 percent Australian sheepskin. Men’s […]

Outdoor Research will introduce extended and plus sizing in a range of base layers, insulation and shells for Fall 2021 and Spring 2022. The offering is in partnership with a panel of six advisors working with its R+D team. “This is about getting people outside—people whose outdoor experiences are compromised by the lack of outdoor clothing […]

Gregory announced it had released its plus-size backpack collection with 14 packs available for day hiking, hydration, multi-day backpacking, and lifestyle. The new collection offers sizing gaps and pack solutions for hikers and backpackers, which fit the apparel equivalent of 2x to 6x sizing.  Its designers at Gregory worked with Jenny Bruso, founder, Unlikely Hikers, […]

Costa expanded its lifestyle collection for summer with two beach-ready lifestyle frames, the Rincondo and Maya. Each offers 580 color-enhancing and polarized lens technology, bio-resin frames and Hydrolite nose and temple grips.   The Rincondo, a cousin to the Rincon and Rinconcito, offers a rounded lens shape and wrap. The women’s Maya lightweight has a […]

Roval released a wheelset borrowing performance benefits from its predecessor paired with the serviceability of its DT Swiss hub. The Terra CL uses the same light rim as the brand’s flagship Terra CLX model — constructed with a 33mm deep rim with a 25mm inner width. Terra CL uses a hooded bead and comes taped […]

Etnies released Devon Smillie’s signature color of the Windrow Vulc in a white and gum with Etnies stylized “E” logo. Watch Devon here talk about the shoe’s release.     The Windrow Vulc arrives in a single wrapped vulcanized constructed shoe. The shoe offers a Foam Lite 2 molded EVA footbed featuring Smillie’s signature Fuego logo […]

Following the launch of its Forge 15 hitch-mounted grill last year, the company announced the addition of accessories to its flagship product to create its “Ultimate Grill Station.” This package includes the Forge 15 grill, a side table with a 15”x30” hard maple cutting board that mounts to the tubular swingarm, a side burner, an […]

Igloo released its Limited Edition Photographer Series Playmate cooler collection featuring the works of Magdalena Wosinska, Atiba Jefferson and Estevan Oriol. “It’s a huge honor to collaborate with Magdalena, Atiba and Estevan on our Photographer Series,” said Brian Garofalow, CMO, Igloo. “Each photographer is incredibly talented and has created unique iconic work. We’re thrilled to […]

Huk’s new Tie-Dye and Tie-Dye Lava collections add fun to its clothing line while still offering anglers performance for long days on the water. The Tie-Dye collection includes traditional designs, while the Tie-Dye Lava line offers a melding of colors. Huk applied the new prints to its Pursuit long sleeve tee with +UPF 30 protection […]

The Athertons are showcasing Enduro’s MT500 Smok’n Prints for mountain bikers. The MT500 Animo L/S Tee traditional camo and animal prints were morphed and blurred into a textural pattern. The MT500 Ink L/S Tee also plays with watercolor style print effects that move away from the traditional gradient fade and into something irregular.  Both shirts […]

The US Ski Team (USST) announced an alliance between Swix, the US Ski Team, and Wintersteiger. Based at the Center of Excellence (COE) in Park City, UT, this cooperative effort will offer a ski and boot service education platform available to USST athletes at the COE but will evolve into a domestic standardized ski and […]