Isbjorn Of Sweden Pilots Live Video Shopping In Europe
Isbjörn of Sweden has signed an agreement with Streamify to develop a pilot for live video shopping in Europe. Popular in Asia, the Chinese trend is growing in Europe, and “Swedish retail has started to get the hang of it,” said Streamify CEO Johan Klitkou. “Live video shopping became popular in China at the beginning […]
Chaco Collaborates With Thomas Rhett On S21 Collection
Chaco Footwear partnered with country music artist Thomas Rhett on its Thomas Rhett Collection, a series of three limited-edition sandal designs inspired by Rhett’s passion for the outdoors. The Collection will include three product drops in Summer 2021. The Boulder design, now available, features green webbing with a colorful fly-fishing lure pattern—a nod to Rhett’s […]
GOA Offers Switchback Data Tool To Members
Grassroots Outdoor Alliance, GOA, announced its Switchback data tool is available to its membership. Developed in partnership with PivotPoint Retail, the platform provides business performance and inventory insights using real-time anonymized data-sharing whereby store managers and buyers can see what inventory to stock, sell and markdown. “The single biggest factor in the successful growth of […]
Diamondback Announces Demo Partnership With LOGE Camps
Diamondback Bicycles announced a new demo partnership with LOGE Camps. Beginning Summer 2021, Diamondback will offer its Division 1, Atroz 2 and Release 29 1 at select LOGE Camps in the U.S. “LOGE Camps was designed to provide easy access to all the outdoor spaces we know and love,” said Gavin Burns, head of business development, […]
Kahtoola Launches RENAgaiter For Hiking Beyond The Trail
Kahtoola announced the launch of its latest gaiter, the RENAgaiter, available at retail spring 2022. “Getting outside in nature is critical for personal wellbeing and gear that offers you the freedom to safely explore beyond the beaten path is priceless,” said Danny Giovale, founder, Kahtoola. “Our RENAgaiter has the potential to become the most trusted, […]
KUIU Adds Gila Hot Weather Hunting Line To Expand Technical Apparel Options
KUIU, a manufacturer of ultralight performance hunting gear, announced the release of its hot weather Gila Series featuring an odor-resistant treatment and UPF 50+ sun protection rating. The collection includes the Gila Long Sleeve Crew, Hoodie and Neck gaiter. The Gila collection offers comfort and sun protection through cool-touch fiber level technology. The fabric keeps the […]
USWE Releases Hajker Daypacks In 18, 24 And 30L Sizing
USWE released its Hajker daypacks featuring the brand’s proprietary NDM four-point harness system, smart organization, multiple sizes, and capacity options. The Hajker Pro is made from a hybrid of Robic and Extreema nylon for durability and has an additional two-zippered water-resistant side pocket and a removable rolltop dry bag. The Hajker Series comes standard with […]
Rich Roll Joins Salomon As Running Ambassador
Ultra-endurance athlete, Rich Roll, has joined Salomon as a running ambassador. Roll became known in the ultra-endurance world after winning the EPIC5 Challenge in 2010—a race comprised of five Ironman-distance triathlons on five Hawaiin islands in under a week. He is an author of health and wellness books, including Voicing Change and Finding Ultra, and […]
TriggerPoint Launches Compact Grid Travel Foam Roller
TriggerPoint launched its Grid Travel foam roller. It’s a smaller, compact version of TriggerPoint’s original Grid Foam Roller with the same benefits to optimize mobility and recovery. The benefits and features of its original Grid 1.0 foam roller are offered in a compact size featuring a patented three-dimensional pattern that simulates a massage therapist’s hands. […]
Gnarly Nutrition Launches Fuel2O Sport Nutrition Drink Mix
Gnarly Sports Nutrition announced the launch of its Fuel2O, a high-calorie, electrolyte-rich, easy-to-digest, powdered drink mix designed for long endurance activities. Mixed with water and available in three flavors (Limeade, Tropical, and Cherry Cola – caffeinated), Fuel2O delivers 100 calories of carbohydrates and 250 mg of sodium per 12 oz serving. Fuel2O delivers quick calories […]
State Bicycle Team To Release 2021 Collection Produced By Rapha
State Bicycle Team is releasing a capsule collection produced by Rapha for the 2021 season. Each piece is embellished with the team’s signature tie-dye pattern. The collection includes two of Rapha’s Classic Flyweight Jerseys (white and black), a technical T-shirt, bibs, and socks. It’s the first year of the State Bicycle Team’s partnership with Rapha. […]
Igloo Celebrates 50th Anniversary Of Playmate Cooler On National Cooler Day
Today, on National Cooler Day, Igloo celebrates the 50th anniversary of its Playmate personal cooler and the birthday of Chilly Alexander Frost, the brand’s Playmate cooler-inspired mascot. “It’s an exciting day at Igloo as we celebrate the birthday of our dear friend and brand mascot Chilly Alexander Frost,” said Brian Garofalow, CMO, Igloo. Igloo is […]
LAMO Introduces FW21 Footwear Collection
Lamo offers an inside look at its Fall and Winter 2021 collection offering a wide range of boots, moccasins, slippers and casual styles in contemporary silhouettes for men, women and kids. While LAMO continues to offer its customers faux fur options, styles for fall and winter are lined with 100 percent Australian sheepskin. Men’s […]
Outdoor Research To Offer Plus Sizing In Technical Apparel For F21/S22
Outdoor Research will introduce extended and plus sizing in a range of base layers, insulation and shells for Fall 2021 and Spring 2022. The offering is in partnership with a panel of six advisors working with its R+D team. “This is about getting people outside—people whose outdoor experiences are compromised by the lack of outdoor clothing […]
Gregory Drops Plus Sizing Pack Collection
Gregory announced it had released its plus-size backpack collection with 14 packs available for day hiking, hydration, multi-day backpacking, and lifestyle. The new collection offers sizing gaps and pack solutions for hikers and backpackers, which fit the apparel equivalent of 2x to 6x sizing. Its designers at Gregory worked with Jenny Bruso, founder, Unlikely Hikers, […]
