SGB Today

Vasque footwear introduced two new styles for SS22 — Torre AT GTX and Torre XT GTX. To date, the Torre is the brand’s “most technical, innovative hiking boot family.”   “We’re proud to introduce the all-new Torre Family into our line,” said Bryce Wernsman, president, Vasque Footwear.  “The Torre Family is built to meet the demands […]

The Waterman’s gala returns for an in-person event scheduled for August 14, 2021, at The Ranch at Laguna Beach. The Surf Industry Manufacturers Association (SIMA) will honor four-time world champion and 2021 Olympian Carissa Moore as Waterman of the Year; musician, artist and ocean environmental brothers Ben, Joel and Peter Harper as Environmentalists of the […]

KUIU intends to preserve hunting for generations with the latest effort from its Conservation Direct program. Conservation Direct is a conservation initiative consisting entirely of company and customer-funded efforts, using every dollar invested to complete each project. These directives are based on environmental needs identified by organizations in the game and habitat management categories to […]

Salomon announced its sports marketing sustainability goals. The brand, which has long-term partnerships with mountain athletes and local sports communities, pledged to commit to improve its carbon footprint for in-person events and reduce the environmental impact of its athletes and ambassadors by 2025.  Its two-pronged approach around events and athletes will begin with it conducting […]

“An estimated three-quarters of all Lyme disease cases come from ticks picked up during activities around the home,” said Ben’s maker of insect repellents. The brand wants to lower that statistic by introducing Tick Fence, a repellent that “effectively kills and repels ticks that may carry Lyme disease,” and recommends consumers “treat grass, vegetation, leaf […]

Polartec has released its innovation timeline as part of the company’s Peaking Since ’91 campaign. The timeline begins with the 1981 invention of Polar Fleece, highlights the 1991 founding of the Polartec brand and continues through to the present day. It also illustrates the creation of its broad range of performance fabric technologies, collaboration with […]

Saucony released its Xodus 11 “challenging runners to ‘get out and stay out’ in the “most plush and protective trail shoe yet.” The Xodus 11 was created for long runs on rugged terrain for all levels and runners’ ability. The multi-directional lug pattern, underfoot rock shield and PwrTrac rubber offer grip and protection when digging into […]

Hologenix announced that its R&D team had found a way to embed its flagship product, Celliant, into fibers that allow those fibers to be pure white, expanding the potential application of Celliant. Making pure white possible also makes delicate pastel fabrics possible or any color. Pure white Celliant still captures and converts body heat into […]

Igloo and Sanrio released a collection of Little Playmate coolers, soft coolers and drinkware with Hello Kitty and Friends embellishments. This collection features six new styles and includes the first Igloo stainless steel can tumblers and cooler bags. “We always love teaming up with Sanrio,” said Brian Garofalow, CMO, Igloo. “So, we’re especially excited for […]

Bollé, committed to driving innovation through its EPIC Design Center in Lyon, France, leads the way with ultra-lightweight sunglasses and Eco-driven cycling helmets for the Summer 2022 season. The EPIC Center (Excellence in Product Innovation and Creativity) uses input from its athletes, engineers and designers to make products that span from last years RYFT helmet […]

Twisted X, a Twisted X Global Brands company, announced the launch of Tech X, next-level comfort for Western cowboy boots. Using Twisted X’s patent-pending CellStretch technology, featured in Twisted X’s work, outdoor and casual collections, Tech X marks the first cowboy boot with “cloud-like comfort” built into a Western boot. “The Western footwear industry has […]