Addaday Signs Olympic Gold Medalist And World Cup Champion Cross-Country Skier Jessie Diggins
Addaday announces its partnership with Olympic gold medalist and World Cup champion cross-country skier Jessie Diggins. The addition of Diggins combined with Addaday’s designation as U.S. Ski & Snowboard’s Official Recovery Partner underscores the brand’s commitment to supporting the world’s best in snow sports. Diggins clinched this year’s overall World Cup victory where she became […]
Penguin Golf To Showcase S21 Collection At Royal St. George With Cameron Smith
Original Penguin* Golf by Munsingwear, a division of Perry Ellis International, announced that its brand ambassador, Cameron Smith, would showcase its Spring 2021 collection at the Open Championship, July 15-19 at Royal St. George’s Golf Course. Smith will wear Original Penguin’s performance polos, pullovers and windshirts. Sunday’s signature red polo and plaid pants are […]
Selk’bag Pivots To 100 Percent Post-Consumer Recycled Materials For Fall 2021
Sustainability commitment extends to all future collections
Polartec Announces Full Use Of Non-PFAS DWR Treatments
Polartec announced the elimination of PFAS (per- and poly-fluoroalkyl substances) in its DWR (durable water repellent) treatments across its line of performance fabrics. This non-PFAS treatment, offering zero loss of durability or water repellency, is the latest in the company’s EcoEngineering initiative. As part of its sustainability efforts, “Polartec prioritized performance and longevity as it […]
Osprey Introduces Sportlite Series Minimalist Technical Daypacks For Spring 2022
For Spring 2022, Osprey introduces Sportlite, a minimalist technical daypack series for hikers and outdoor enthusiasts. Features of the series (Sportlite 30, Sportlite 25, Sportlite 20, and Sportlite 15) include: AirScape back panel; Flexible, vented EVA shoulder straps with spacer mesh contact surface; Adjustable sternum strap with safety whistle; Bluesign-approved main body fabrics; Stretch side […]
Isbjorn’s Panda Hoodie Goes Recycled; Bluesign-Approved
Isbjörn of Sweden introduces its Panda Hoodie with 48 percent recycled polyester for the Spring/Summer 2022 season. With a focus on fine-tuning existing products to make them more sustainable and durable, the Hoodie is made from Bluesign-approved fabric, which is a mix of nylon and recycled polyester. A vibrant Bluesign-approved color palette of seven colors […]
100% Debuts Limited-Edition Collab With MLB All-Star Fernando Tatis, Jr.
100% and All-Star Fernando Tatis, Jr. have teamed up for their first eyewear collaboration. The 100% x Tatis 23 limited-edition eyewear collection brings Tatis’ signature hand-painted “Gold” to 100%’s Speedcraft and S3 Sport performance sunglasses in time for MLB All-Star Week. The sunglasses feature Hiper Gold Mirror Lens Technology to ramp up contrast and colors. […]
Asics Launches NFT Footwear Collection
Asics announced that its Sunrise Red NFT Collection will be offered by digital auction starting on July 15. The 189-piece collection includes nine digital footwear products, including the Gel-Lyte III, Gel-Quantum 360, Metaracer models, and a pair of Asics flip-flops and sandals. The nine shoes will be featured in a limited edition release of 20 […]
Astral Becomes Bluesign System Partner; Builds PFDs With Bluesign Approved Shells For S21
Astral announced it is a Bluesign-approved System Partner and comes on the heels of releasing its Bluesign-approved PFD shell, featured in four of the brand’s lifejackets for S21. Bluesign, founded in 2000, assists brands with sustainable textile supply solutions. Through its criteria and analysis for on-site system implementation, Bluesign aims to “reduce the textile […]
IZIP Bikes Celebrates Anniversary With New Bike Models
IZIP Bikes celebrates its 15 year anniversary this summer. Founded by Malcolm Currie, the company’s origins are rooted in the EV1 automobile, the first mass-produced electric car. “Electric bikes and all the incredible opportunities they afford have always been near and dear to my heart,” explained Chief Commercial Officer, Larry Pizzi. “When I joined the […]
Gnarly Nutrition And USA Climbing Renew Partnership
USA Climbing has renewed its partnership with Gnarly Nutrition to provide nutritional supplements for the organization’s athletes in preparation for its inaugural Olympic Games in Tokyo. Gnarly Nutrition’s products are certified by NSF International, the accredited American certification body that offers an independent, third-party test to certify products meet public health and safety standards, […]
Lululemon Creates Yoga Accessories From Mushrooms
Lululemon announced it would begin to make yoga accessories from Mylo material—a mushroom-derived material. “As a premium athletic brand, having innovative and proprietary fabrics and other materials that help guests feel their best to perform their best is something we’re proud of,” said Sun Choe, chief product officer, Lululemon. “Sustainable innovation will continue to play […]
Life Time And Trail Sisters Announce Partnership
Life Time announced a new partnership with Trail Sisters to increase participation and opportunity in trail running. Life Time will serve as the presenting sponsor of Trail Sisters’ first run event, the Women’s Trail Half Marathon in Buena Vista, CO on September 11. A Trail Sisters Coaching Grant presented by Life Time will be created […]
HDry North America Launches HDry ‘b5’ Bio-Based Waterproof 3D Laminate
This week, Altexa Srl/HDry and GHS Holdings announced the launch of its HDry ‘b5’ a bio-based, waterproof 3D laminate, for Summer 2021. HDry ‘b5’ bio-based membrane offers the opportunity to reduce dependence on fossil fuels on active performance gear with a bio-content rate of 53 percent, resulting in a high range of responsible technical […]
Norrøna Goes Ultralight For Spring 2022
Norrøna announced new all-season offerings for its Spring 2022 collection. The falketind collection, designed for mountaineering and hiking in variable weather conditions, received upgrades with the introduction of the “lightest, most packable waterproof and breathable jacket and pant in the brand’s history—the falketind Gore-Tex Paclite Jacket and Pant.” Also new are the falketind Aero60 Hood […]
