Osprey Launches Waterproof IPX4-6 Rated Outdoor And Active Urban Packs For Spring 2022
Osprey announced it will launch a new category of IPX4-6 rated waterproof, non-submersible packs for Spring 2022. Arcane Waterproof is built for the active urban commuter while the Transporter Waterproof meets the technical needs of multisport outdoor enthusiasts. “Built for people who rely on their bag rain or shine to keep contents protected, our new […]
Marmot And Ford Bronco Collaborate To Benefit America’s State Parks
Marmot and Ford Bronco announced a multi-year collaboration to include a limited edition product line in 2021 and a month-long “States of Adventure” ambassador road trip campaign starting July 15 promoting 15 state parks in 15 states. Rock climber Maiza Lima and adventure photographer Willie Woodward began the trip yesterday in a 2021 Bronco Sport […]
Oberalp Group 2020 Sustainability Report Highlights Its Focus On People, Community And Environment
The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country, and Evolv, released its 2020 Sustainability Report for the sixth consecutive year, reaffirming its commitment to focus the brand on employee wellness, safe factory conditions, philanthropy, and environmental sustainability. Highlights of its 2020 report include: Attaining “Leader” status from the Fair Wear Foundation for the […]
Slinger Bag Signs Tennis Pro Genie Bouchard As Brand Ambassador
Slinger Bag announced it had signed Eugenie Bouchard to its ambassador program. She joins Tommy Haas, Mike and Bob Bryan, Nick Bollettieri, Patrick Mouratoglou, and Darren Cahill. Bouchard was the first Canadian-born player to reach the final of a Grand Slam in singles at the 2014 Wimbledon Championships and was also the first Canadian tennis […]
Asics Launches Matblazer Wrestling Shoe, Engineered For The Female Wrestler
Asics released its first women’s-specific wrestling shoe, the Matblazer designed to work with the female athlete to elevate performance on the wrestling mat. The designers at Asics created the Matblazer to address the anatomical differences between male and female feet. The more tailored fit incorporates an asymmetrical lacing system for a compression-like feel allowing the […]
WNDR Alpine Launches Reason 120 Backcountry Skis; Moves Away From Petroleum
WNDR Alpine, the brand launched as part of advanced materials company Checkerspot, released a new ski lineup with improved material properties, increased biobased content and a powder-focused backcountry shape to create the Reason 120 Backcountry Skis. Using industrial scale biomanufacturing techniques and materials science, Checkerspot grows microalgae to produce renewable, biobased oils, which it uses […]
Helly Hansen Partners With Squamish Search And Rescue As Official Apparel Supplier
Helly Hansen announced it has partnered with Squamish Search and Rescue (SSAR) as the organization’s official apparel partner. The partnership is in addition to the list of partnerships the brand has with other search and rescue teams worldwide. “Working with professionals is at the core of our business and partnering with Squamish SAR shows our […]
Fox Racing Launches FoxHub Training Platform
Fox Racing announced it had launched its Foxhub Training platform—a resource for retailers, Fox representatives and employees to become brand and product savvy. The goal is to educate the industry to help the brands consumers better understand key features and benefits to select the right Fox Racing products. “We talked to retailers across the globe, […]
Kodiak Outlines “Built For What Matters” Sustainability Initiative
Kodiak is taking steps to reduce its environmental footprint and improve sustainability through a multi-year, multi-faceted initiative—”Built for What Matters.” The initiative focuses on design and manufacturing, incorporating fewer, more sustainable materials and implementing manufacturing processes that are less impactful to the environment. “The workwear category as a whole has a lot of work to […]
Hyosung Releases Life Cycle Assessment Of Its 100 Percent Recycled Creora Regen Spandex
Hyosung, the manufacturer of spandex, has released the results of its Life Cycle Assessment (LCA) comparing the environmental performance of its 100 percent recycled Creora Regen Spandex to its virgin Creora Spandex. The study, conducted by Networks Y, a Korean LCA consultancy and performed a carbon footprint calculation (the amount of CO2 emitted from the […]
Aquasphere Partners With Escape From Alcatraz Triathlon
IMG has signed Aquasphere as the official goggle, wetsuit and swim cap sponsor for the 40th Anniversary Escape from Alcatraz Triathlon, taking place from August 14-15, in San Francisco, CA. Aquasphere will host an on-site activation enabling participants to “trade-in and trade-up” their goggles. All competitors who trade in their used goggles onsite will have […]
Addaday Signs Olympic Gold Medalist And World Cup Champion Cross-Country Skier Jessie Diggins
Addaday announces its partnership with Olympic gold medalist and World Cup champion cross-country skier Jessie Diggins. The addition of Diggins combined with Addaday’s designation as U.S. Ski & Snowboard’s Official Recovery Partner underscores the brand’s commitment to supporting the world’s best in snow sports. Diggins clinched this year’s overall World Cup victory where she became […]
Penguin Golf To Showcase S21 Collection At Royal St. George With Cameron Smith
Original Penguin* Golf by Munsingwear, a division of Perry Ellis International, announced that its brand ambassador, Cameron Smith, would showcase its Spring 2021 collection at the Open Championship, July 15-19 at Royal St. George’s Golf Course. Smith will wear Original Penguin’s performance polos, pullovers and windshirts. Sunday’s signature red polo and plaid pants are […]
Selk’bag Pivots To 100 Percent Post-Consumer Recycled Materials For Fall 2021
Sustainability commitment extends to all future collections
Polartec Announces Full Use Of Non-PFAS DWR Treatments
Polartec announced the elimination of PFAS (per- and poly-fluoroalkyl substances) in its DWR (durable water repellent) treatments across its line of performance fabrics. This non-PFAS treatment, offering zero loss of durability or water repellency, is the latest in the company’s EcoEngineering initiative. As part of its sustainability efforts, “Polartec prioritized performance and longevity as it […]
