Crocs Expands Takeback Program Across U.S.
Crocs retail and outlet stores in the U.S., excluding Hawaii and Puerto Rico, now have collection boxes for customers to drop off Crocs shoes in any condition and receive a one-time 10 percent discount on Crocs products in-store or online.
Dick’s Official Sporting Goods Retail Partner of the Boston Celtics and Red Sox
Dick’s will also be the presenting partner of each franchise’s youth initiatives, including the Boston Red Sox’s Kid Nation and the Boston Celtics’ Junior Celtics Academy All Girls Showcases.
Adidas x KoRun to Release Second Collab
Drawing on the band members’ preference for wearing three-stripe Adidas tracksuits, the collection includes a green sequined track top, matching pants with co-branded detailing, additional apparel pieces and custom takes on the Adidas Campus 2.
Perry Ellis International Partners with Miami Dolphins
“We aim to capture the essence of confidence and versatility that defines the sports community while offering a fresh take on athlete-inspired fashion.” —Oscar Feldenkreis, President and CEO, Perry Ellis International, Inc.
Sanuk x Traeger Launch Limited-Edition Sauce-Repellent Shoe
Happy Hour Lite x Traeger takes its inspiration from BBQ culture in a sauce-repellent upper material.
Freaks of Nature Co-Founder Kelly Slater Launches First Products
Surfing legend and ocean conservationist, Kelly Slater, launched a new skincare brand, Freaks of Nature for the outdoor athlete. Other investors include Mike Meldman, co-founder of Casamigos Tequila and Founder of Discovery Land, and actor and filmmaker Jonah Hill.
New Era Celebrates 70th Anniversary of 59FIFTY with Global Events
The brand will showcase the style’s impact at the intersection of sport, fashion and culture with special collections and activations on May 9.
Adidas Terrex Marks SS24 with Hydroterra AT Water Sandal
With its breathable mesh upper, reinforced toe cap and strategic cutouts, Adidas Terrex introduces an all-terrain (AT) version of the Hydroterra.
Science of the Swing: Golftec Optimotion Technology used by CBS Sports
CBS Sports is using Golftec’s OptiMotion motion-capturing technology on its 2024 golf broadcasts to analyze and provide insights into the swings of some of the best players in the game.
Jordan Wings Design Program to release Air Jordan I Mid Subway
In partnership with Jordan Brand Design team members, the program works with students, acting as a launchpad for those with creative passions or ambitions.
Preserve Brands Launches Idealitee Eco Packaging Brand
The curated Idealitee product line, is made from 100 percent sustainable paper using tee shirt remnants sourced from the apparel industry in India.
Lee Launches Men’s Golf Collection
The technology-infused curated assortment includes tops and bottoms that are made to transition from the office to the green.
Saucony Launches Redesigned Triumph 22
The redesigned Triumph 22 features the brand’s PwrRunPB foam, initially created for the Endorphin Pro but now tuned for daily mileage.
Unrivaled Sports Acquires Under the Lights Powered by Under Armour
Founded in 2015, Under the Lights Powered by Under Armour operates 170 local flag football leagues with 35,000 boys and girls from first through eighth grades, organizing events for over 5,000 teams in 27 states.
Vuori and ENDVR’s Strategic Alliance: Driving Sales Growth in Wholesale Channels, Part 3
This is Part 3 of 3 in a series of sponsored posts from ENDVR.
