New Balance Partners With the WNBA to Expand Basketball Presence
NB will create broadcast, digital and retail content featuring NB athlete and WNBA rookie Cameron Brink, the second overall selection in the WNBA Draft 2024 presented by State Farm, who signed a NIL deal with NB in 2023.
Reebok x Juicy Drop Limited Edition Footwear and Apparel Collection
Reebok’s sport heritage mixes with Juicy rhinestones and Velvet in this limited-edition footwear and apparel capsule collection.
Sport-Brella Launches Sol-Breeze Shelter
The Sport-Brella Sol-Breeze is an open-walled shelter that provides full visibility with overhead coverage.
Callaway Golf to Release Opus and Opus Platinum Wedges
Three key elements work in conjunction to provide “crisp, tour-level spin that promotes short game action and control like never before.”
Trango Signs Climbing Icon Ben Rueck to Elite Team
Rueck is a member of Team Tenaya, with Trango serving as the exclusive U.S. distributor for Tenaya footwear. Rueck’s essential gear includes the Tenaya Indalo, Mastia Climbing Shoes and the Trango Prism Harness.
Vans “Always Pushing” Campaign Highlights Off The Wall Mindset
Vans tapped creatives that “embody the ‘Always Pushing’ ethos … to create a tapestry of content that spans cities worldwide, from Paris to LA and Tokyo,” developed in partnership with Alex/2Tone.
Skechers Signs Beach Volleyball Pros Andy Benesh and Miles Partain
The pair will wear the brand’s performance apparel and headwear, including Skechers-branded hats, tank tops and shorts, when competing in this year’s Summer Olymics in Paris.
LeBron James Family Foundation Partners with Canyon Bicycles
As part of this partnership, Canyon will donate its Grand Canyon Young Heroes bikes to this year’s class of I Promise students after the academic year to support the Foundation’s “earned, not given” philosophy.
Puma Golf Celebrates British Open with Fair Isle Capsule Collection
The Fair Isle collection includes the limited-edition Phantomcat Nitro shoe with a wingtip design, Flexspike technology for traction and Nitro Foam for comfort and energy return. Other pieces include men’s and women’s polos, a skirt and a golf dress.
Riviera Country Club to host Golf Competitions During 2028 Los Angeles Games
The IGF and LA28 announced that The Riviera Country Club will host the men’s and women’s golf competitions for the 2028 Los Angeles Olympic Games. The opening ceremony will be held on July 14, 2028.
Pacsun Debuts Men’s A.R.C. Apparel Collection
The 28-piece collection, available at retail and through PacSun, marks the brand’s entry into men’s activewear category with a campaign featuring NIL Athletes Carson Beck, Khoi Young, Shareef O’Neal, and Shedeur Sanders.
Retailer Spotlight: Waters West Fly Fishing Outfitters
Waters West Fly Fishing Outfitters, owned by Ed Fuhrken, is one of the Pacific Northwest’s premier fly shops, guide service operations. Located in Port Angeles, WA, the gateway to the Olympic Peninsula and Olympic National Park, Waters West is a premier Grundéns retailer.
Fit For Any Adventure: Leatherman Signal
The Signal is a compact multi-tool with a built-in ferro rod, hammer and emergency whistle—features essential for surviving the unexpected in the outdoors.
Easy Carry, Buck Knives 839 Wharncliffe Mini Deploy Auto Knife
The Made in the USA, Auto Knife is a sub-two-inch push-button automatic knife designed for easy carry and lasting performance. The Cerakote coated aluminum handle comes in three colorways—Black, Blue and Orange.
Lotto Launches Pickleball Collection at Dick’s; Adds Pablo Tellez as Brand Ambassador
The new pickleball line, which expands beyond Lotto’s soccer and tennis collections, includes equipment and footwear for both men and women. Tied to the announcement, Major League Pickleball and PPA Tour player Pablo Tellez, was added to Lotto’s roster of over 300 athletes globally.
