Smith Launches Imprint 3D Technology
Smith has launched its Imprint 3D Technology, debuting in a first-to-market custom-crafted 3D printed snow goggle to address the wide range of face shapes and features while eliminating the one-size-fits-all approach to gear. The custom experience provides users with increased “all-day comfort, eliminates light leakage due to improper fit, removes pressure points or hot spots, and […]
Nordica Launches Enforcer and Santa Ana Unlimited Ski Collections
Nordica launched two all-mountain touring ski collections in limited quantities, the Enforcer and Santa Ana Unlimited All-Mountain Touring Skis. “Resort and backcountry skiing has morphed the last few years, especially since the life-changing pandemic,” said Nordica North America’s Director of Marketing Sam Beck. “Active skiers are skinning up with friends in the backcountry and resorts […]
Polartec Announces 2021 Apex Design Award Winners
Polartec announced the winners of its 2021 Polartec Apex Design Awards, the annual design award program “celebrating the finest products made from Polartec fabric technologies.” The winning products were selected from entries based on the “skill and creative uses of Polartec.” This year’s Polartec Apex Awards campaign centers on “the importance of versatility and functionality […]
Stitch Introduces SL Cart Bag
Stitch Golf has expanded its golf bag line with its SL Cart Bag. “After constant requests for a cart bag, we are pleased to introduce our first ever Stitch cart bag—SL Cart Bag,” said Brad King, CEO, Stitch. “While we all enjoy walking around at a destination course, we can all agree that riding in […]
TravisMathew Signs Chris Pratt As Ambassador
TravisMathew, which is owned by Callaway Golf, has signed actor Chris Pratt as its first ambassador in the entertainment space. Pratt joins a roster of professional athletes including Jon Rahm, Matt Ryan, Jimmy Garoppolo, Corey Seager, and Alex Caruso. The partnership kicked off on November 8 with a multi-day charity flash sale benefiting Special Olympics, […]
Purdey, 7L and Hajk Introduce Outwear With Traceable Wool Insulation
Purdey, 7L and Hajk are featuring HD Wool Apparel Insulation in their A/W 2021 outerwear collections. Developed for outdoor and lifestyle apparel, the insulation is 100 percent natural, renewable and durable, and effectively temperature regulates with moisture management properties. HD Wool Apparel Insulation supports farmers to start the ReGenerative Agricultural process by having their land subjected […]
Front Runner Expands Off-Grid Travel Accessory Collection
Front Runner Outfitters (Front Runner) released its 20-liter Pro Water Tank with Mounting System. Its low profile makes it an easy-to-handle solution for carrying water during vehicle travel and an additional size option to Front Runner’s product lineup. This 5.3-gallon water tank allows users to free up valuable room on their racks without sacrificing volume […]
Nautilus, Inc. Introduces Bowflex SelectTech Workouts On JRNY Platform
Nautilus, Inc. (NYSE:NLS) announced that its JRNY digital fitness platform now includes a video library of instructor-led strength workouts for Bowflex SelectTech 552 and 1090 dumbbells. For a limited time, new JRNY customers will receive a one-year complimentary membership. Customers outside the U.S. and Canada will have access to the one-year membership beginning November 16, […]
Salomon Adds Elite Road Runner Noah Droddy To Athlete Team
Salomon announced that Noah Droddy will wear the brand’s road running footwear, gear and apparel as part of its U.S. athlete team and as the company’s first elite road running athlete. Droddy recently ran a 2:09:09 marathon at the Marathon Project, setting a personal record and becoming the ninth-fastest American marathoner in history. “Sometimes it […]
BOTE Releases Rackham Aero 11’ Paddleboard
BOTE, maker of paddleboards and kayaks, released its Rackham Aero 11’ paddleboard in a limited-edition No Quarter design. The No Quarter Rackham 11’ comes with a suite of matching accessories. Known as The Waterman’s Board, the Rackham 11’ is the little brother to the original Rackham Aero 12’4”. Lighter in weight and smaller in stature, […]
Hest To Launch Car Camping Mattress; Announces Funding Round
Hest, a designer of sleep products for the outdoors, announced it received $2M in funding from new and existing investors to boost the brand’s product innovation, team growth and sales strategy. Launched in 2019 with the goal to build portable beds, now offers car-camping sleep products sold online and at brick and mortar retailers in […]
Nomad Introduces Barrier NXT Apparel Collection
Nomad’s Barrier NXT apparel collection offers hunters performance outerwear for harsh terrain and weather conditions at a value price point. The jacket, pants and vest feature a waterproof/breathable construction. Windproof fabric is bonded to a micro-fleece backer for heat retention yet remains pliable and quiet. Other features include stain resistance and anti-microbial properties. The Camo […]
Elan Releases Glen Plake’s Ripstick Tour 104
Elan, the maker of handcrafted skis made in the Slovenian Alps for over 75 years, announced the early release of Glen Plake’s signature ski—the Ripstick Tour 104. Designed and tested by Elan athlete Glen Plake, the skis offer lightweight construction with the downhill performance of the company’s Ripstick. Available in limited quantities at select […]
Somewear Labs And OnX Introduce Satellite-Enabled Connectivity
Somewear Labs, a maker of off-grid communication technology, and onX, creator of outdoor digital navigation, have expanded their product integration to fulfill the mapping and communication needs of hunters. With the introduction of its satellite-enabled connectivity of Somewear, onX Hunt users can share custom onX Waypoints off-grid without cellular reception. OnX Waypoints are contextual markers […]
Nautilus, Inc. Releases Bowflex Max Total 16
Nautilus, Inc. (NYSE:NLS) has released its Bowflex Max Total 16 cardio machine, a “premiere model” in its Max Trainer line, which includes a 16-inch embedded HD touch screen that integrates with the brand’s JRNY digital fitness platform. The machine combines the low impact of an elliptical with the high intensity of a stepper. Features include […]
