Pinarello US Announces Scuderia Roster For 2022
Following its move into the gravel category in 2021, Pinarello, the Italian bike maker, announced its Scuderia ambassador team for 2022. “The Scuderia brings together athletes and community leaders from unique corners of the cycling and adventure sports sectors to motivate and inspire others to tap into the power of riding bikes. Whether racing at […]
Diamondback Adds Adventure and Gravel Cyclist Devin Cowens To Athlete Roster
Diamondback announced it has added Devin Cowens to its athlete roster for 2022. Cowens is a cycling advocate who has “brought awareness to barriers of entry in competitive and non-competitive cycling.” “I’m excited to be a sponsored athlete with Diamondback for 2022,” said Cowens, “the work they are doing to provide access to bikes and […]
Endura Updates And Expands MT500 Freezing Point Range
Endura has updated its winter MTB 500 Freezing Point Jacket and has added a women’s version with PrimaLoft Gold Insulation panels on the sleeves, front torso and hood. This combined with stretch thermal softshell fabric with a new Primaloft inner face on the back and lower sleeve offers unrestricted movement. The aesthetics and the paneling […]
Skratch Labs Introduces Sport Energy Chew Variety Pack
Skratch Labs, the maker of performance nutrition products, announced the release of its Sport Energy Chews variety pack. This new offering provides consumers with a mix of flavors over multiple training sessions. Each variety pack includes ten pouches — three pouches of Sour Cherry with caffeine, three pouches of Raspberry, two pouches of Orange, and […]
The Conservation Alliance Announces 2021 Outstanding Partnership Awards
The Conservation Alliance* announced the recipients of its 2021 Outstanding Partnership Awards—Bank of the West, Grayl, and Obōz. The yearly award recognizes the organization’s member companies whose efforts directly support grantee organizations working to protect wild places in North America. All Conservation Alliance grantees are invited to submit nominations and The Conservation Alliance staff vote […]
Houdini Sportswear Debuts F22 Minimalist Outdoor Approach
Houdini sportswear launched its Fall 2022 line using 100 percent recycled, renewable, biodegradable, and Bluesign-certified fabrics. “We are the perfect antidote to fast fashion because our products stand the test of time and are a planet-friendly versatile solution for virtually any life situation,” said Niclas Bornling, head of brand and direct-to-consumer. “Houdini’s Essentials line solves […]
Bote Introduces Zeppelin Aero 10’ Kayak
Bote, the maker of paddleboard, kayak and water lifestyle equipment, introduced its Zeppelin Aero 10’ inflatable kayak with a wide range of features to customize the vessel for any type of water or activity. Bote said it has “removed many of the common barriers to entry for customers who want to get into kayaking—the ability […]
Alterra Mountain Company Introduces Ikon Pass Travel
New for Winter 2021/22, Alterra Mountain Company has introduced Ikon Pass Travel, a travel planning service that offers exclusive to Ikon pass holders the option to book adventure travel across Ikon Pass destinations. With Ikon Pass Travel, Ikon pass holders log into their account and can review/compare airfare, hotels and activities across Ikon Pass destinations […]
HitchFire Releases Propane Kit For RV And Travel Trailers
HitchFire introduced an RV Kit allowing users to hook up a Forge 15 Grill or Ultimate Grill Station to an on-board propane supply. The product allows the company to expand its compatibility to a new set of vehicles. The Kit provides the option to switch between on-board propane and a standard propane tank without reinstallation. […]
Swiss Kids Outdoor Brand, Namuk, Launches In North America
Namuk, a Swiss-based sustainable outdoor brand for kids, announced its expansion into the North American market with its headquarters based in Bend, OR. Founded in 2016, this expansion allows the brand to continue to develop products that combine functionality with style while integrating its sustainability standards. “Namuk solved a need for parents looking to find […]
Aero SUP Paddle Seat Transforms Bote Paddle Boards Into Sit-Atop Vessels
Bote has introduced its patent-pending Aero SUP Paddle Seat, a “simple product with big implications in the paddle industry.” “When the response to a product is ‘How did that not already exist?’, that’s when you know you’re onto something,” said Willie Vernon, vice president, marketing, BOTE. “The Aero SUP Paddle Seat is the most elegantly […]
Isbjörn Of Sweden Builds On Green Promise For FW22 season
Isbjörn of Sweden continues its commitment to sustainability for Fall/Winter 2022, with an updated range which is “97 percent bluesign certified.” Isbjörn was one of the first outdoor kids and teen brands to become a bluesign system partner and continues to build on the company’s green promise to use only sustainable fabrics and manufacturing processes. […]
VIM & VIGR Introduces Energizing Spring 2022 Compression Sock Collection
VIM & VIGR, creator of compression socks, launched its S22 collection of graduated compression socks, leg sleeves and tights available at retail starting in February 2022. The collection features prints and whimsical designs in bright colors, available in three compression levels: moderate (15-20 mmHg), moderate-firm (20-30 mmHg) and firm (30-40 mmHg, medical-grade compression generally recommended […]
Planet Fitness Returns As Presenting Sponsor Of Times Square’s New Year’s Eve
Planet Fitness will return as the presenting sponsor of Times Square’s New Year’s Eve celebration for the seventh consecutive year, in partnership with the Times Square Alliance and Countdown Entertainment. “This New Year’s Eve, we’re thrilled that the excitement and energy will be back in Times Square to ring in 2022,” said Chris Rondeau, CEO, […]
Pearl Izumi Launches Limited-Edition Grateful Dead Collection
Pearl Izumi has launched its first limited-edition Grateful Dead collection, which includes jerseys, baselayers, bibs, and accessories. To create the collection, the company’s “resident Dead Head,” Taylor Eckelberger, blended the band’s “Steal Your Face” logo with a tie-dye-meets-dancing-skeletons theme. “The Grateful Dead’s impact on American music and culture really can’t be overstated,” said Pearl Izumi’s Director […]
