Smith Adds Tess Coady To Ambassador Team
Smith announced that Australian-based big air and slopestyle snowboarder, Tess Coady, was added to its global snow team. The multi-year partnership was facilitated by Smith Australia. Raised in St. Kilda, Australia, Coady, a lifer in the sport, earned gold at the 2022 LAAX Open Slopestyle, bronze finalist at the 2021 World Championships Slopestyle, and gold […]
Lactalis Introduces UP2U Recover Protein Drink And Powder
Lactalis American Group announced its entry into the post-workout recovery category with the U.S. introduction of UP2U Recover protein drinks and UP2U Recover unflavored protein powder. Designed for fitness enthusiasts and athletes, the protein powders are made with whey protein in its purest form, also known as “native” protein powder with purity and potency. UP2U […]
Suunto Releases Lightweight Suunto 5 Peak
Building on the success of its 9 Peak, Suunto created the 5 Peak for the outdoor fitness enthusiast looking for a lightweight GPS watch with up to 100 hours of battery life at a cost-effective price point. An evolution of the original Suunto 5, the watch is “41 percent lighter than its forbear, is sleeker […]
Honey Stinger Launches NIL Program
Honey Stinger launched its College Hive NIL (Name, Image, Likeness) program for collegiate athletes. The program is an extension of its athlete ambassador community, The Hive. “Honey Stinger is used by over 250 NCAA programs and is trusted by strength coaches and dietitians from all Power 5 Conference schools,” said Rich Thompson, interim CEO, Honey […]
LifeStraw Introduces Peak Series Water Filtration Products For The Backcountry
LifeStraw announced the spring launch of its Peak Series water filtration systems designed for use outdoors and in the backcountry. Building on the success of the original LifeStraw design, the Peak Series features five models in lightweight and compact carrying options and includes the re-designed Personal Water Filter Straw, 650ml and 1L Collapsible Squeeze Bottle […]
HEST Partners With 1% For The Planet
HEST, the manufacturer of outdoor sleeping gear, announced it has partnered with 1% for the Planet. “At HEST’s core is the belief in protecting the outdoors that we enjoy and recreate in every single day,” said Founder & CEO Aaron Ambuske. “We are honored to join the 1% community and are committed to a giving […]
Costa Partners With Kevin VanDam
Costa is partnering with bass fishing’s most decorated angler, Kevin VanDam, who will wear Costa sunglasses during the Major League Fishing Bass Pro Tour. “I am so excited to be joining the Costa family. No eyewear brand is more committed to anglers than Costa. Their selection of frames, lens options and lens technology is simply […]
Prana Releases CO2 Reducing Cold-Weather Active Collection For FW22
Prana released its cold-weather active collection for Fall/Winter 2022. The Alpine Air series and Insulo Stretch Hooded Jackets use PrimaLoft P.U.R.E Black technology which “reduces carbon emissions by 70 percent during the production process. This carbon offset is equivalent to more than 10,500 trees capturing a year’s worth of CO2 from the atmosphere.”* “We have […]
Osprey “On Track To Becoming Most Progressive, Transparent And Sustainable Hardgoods Brand Worldwide”
Osprey announced that its F22 product line puts the brand on track to becoming “the most progressive, transparent and sustainable hardgoods brand worldwide.” By shifting to recycled materials, Osprey said it is “reducing its impact by 30 percent to 40 percent compared to using virgin materials.” For F22, new main body fabrics are made of […]
Jack Wolfskin’s Strategic Brand Repositioning
Jack Wolfskin’s FW22 collection represents the brand’s latest strategic direction under CEO Richard Collier; and its core message, “We Live to Discover,” includes a “subtle revision” of its corporate logo, the wolf paw. “Jack Wolfskin was forged around a campfire over 40 years ago. We are now taking the brand back to its roots,” said […]
Outdoor Research Announces Launch Of OR Pro Line At SHOT Show
Outdoor Research announced at the SHOT Show that it will rebrand its tactical and working professional lines under the name OR Pro. “This rebranding speaks to the work our OR team has been doing for decades—designing and developing products for professionals both here in the U.S. and around the world,” said David Hein, general manager, […]
Pearl Izumi Partners With Canadian Freeride Mountain Biker
Pearl Izumi announced it has partnered with Canadian freeride mountain biker Mark Matthews to be a voice for the brand’s initiatives centered around the mountain bike community, sustainability and culture. “I am stoked to partner with a brand like Pearl Izumi that values both trail stewardship and product sustainability,” said Matthews. “I’m proud to wear product […]
YKK Touchlink Fastener Featured Across Artilect’s F/W 2022 Collection
Artilect, the performance brand, has used YKK’s Touchlink Near Field Communication (NFC) enabled zipper in 17 styles for men and women in its FW22 apparel collection. In using the Touchlink zippers, Artilect “aims to provide consumers with richer user experiences and enhanced product functionality.” With a tap from a smartphone on the zipper, consumers can […]
HEX Introduces Aspect Bag Collection
HEX, the fashion accessory brand, released its Aspect collection of water-resistant and recycled (600D polyester exterior) bags. “The Aspect is a perfect set of bags for everyday needs and is designed to easily move between environments,” said Trent Valladares, HEX co-founder. “We’re proud to be using recycled materials in a collection that our customers can […]
