SGB Today

Giro Sport Design, the manufacturer of performance snow helmets and goggles, has launched the Tor Spherical and Tenaya Spherical helmets available in Fall 2022. “From dawn patrol missions to last chair, these helmets provide the perfect blend of features and protection that any serious rider demands,” said Giro Brand Manager, Josh Reid. “Our team of […]

CEP Compression launched its Run Sock 4.0. Building on its portfolio of medical-grade compression sportswear, the sock offers better foot padding and enhanced ventilation with a blend of breathable materials. “We’re constantly striving to optimize our products through scientific research and testing as well as collaboration with athletes and designers to achieve the highest quality […]

Cotopaxi, a certified B Corp., announced its Do Good Ambassadors—a group of mentors, humanitarians, environmentalists, creators, and community leaders. “These ambassadors are an extension of Cotopaxi’s brand and mission to harness the power of adventure to make the world a better place,” said Cotopaxi. (Ambassador bios were provided by Cotopaxi in a release.) “Surfer, veteran, […]

SHRED. announced it will debut its lens technology—Contrast Boosting Lens 2.0—and provide its athletes with its latest innovation for competition in the Beijing Olympics. “This lens technology has been five years in the making, and we are extremely proud and excited for the launch to happen when it counts the most,” explained SHRED Co-founder, Chairman […]

NYCRUNS, the organizer of the 2022 NYCRUNS Brooklyn Marathon and Half Marathon, announced that Adidas has joined as the Official Footwear and Apparel Partner for the event, scheduled to be held in Brooklyn, NY, on April 24. With an expected field of more than 20,000 runners, the 2022 race could rank as one of the […]

Archer Component, the manufacturer of wireless electronic systems, added a universal drop-bar remote for gravel or road bikes, preferably with a 1x drivetrain, to its existing MTB and brake-specific gravel systems. The Multi-Function Remote (MFR) line of drop-bar products is compatible with the company’s D1x electronic shifting conversion system, works with its major bike categories, […]

  Krimson Klover, the activewear women’s clothing company, announced its collaboration with artist Lamont Joseph White who created a series of designs to appear on the brand’s tops and bottoms performance base layers and accessories sets, with a portion of the sales* going to benefit the Hoods to Woods Foundation. Rhonda Swenson, the company’s owner […]

Helly Hansen announced a four-season uniform partnership with Boyne Resorts effective immediately and through Winter 2024/25. At ten of its North American resorts, Boyne’s mountain operations and snowsports departments, including lift operators, ski patrollers, maintenance, ski/ride instructors, and managers, will be outfitted exclusively in Helly Hansen. The partnership also includes expanding the sale of Helly […]

Original Penguin by Munsingwear, a division of Perry Ellis International, announce it signed Ajla Tomljanović as its first tennis brand ambassador.  “Ajla embodies all that Original Penguin stands for, and we are proud to have her represent our new fashion andperformance-enhancing collection of apparel and accessories as she embarks on the next stage of her […]

For Fall 2022, Osprey has introduced its Ozone ultralight luggage series with “cutting-edge technology and sustainable build with just the right organization and style.”  The series includes: Ozone 4-Wheel 85L/30″ Ozone 2-Wheel Carry-On 40L/21.5″  Ozone 4-Wheel Carry-On 38L/21.5″ Ozone Laptop Backpack Ozone Carry-On Boarding Bag  Features include Patent-pending High Road LT4 diagonal wrap-around aluminum frame […]