BOTE Welcomes Juli Hernandez As Ambassador
Juli Hernandez surfer, skater, and pioneer of board sports for women added BOTE Ambassador to her resume. As a contestant on the ABC series, The Ultimate Surfer, Juli brought awareness to women in the board sports community with a goal to inspire others to pursue their passions. She also has her own foundation, Camp Grommett, […]
GU Energy Labs Adds Small Bite Energy Chews To Line
GU Energy Labs announced it has added small-bite Energy Chews to its product line, packaged in a convenient pouch. The new format complements its existing original Energy Chews stick pack. Both the original stick pack and the new pouches come in Strawberry with caffeine, caffeine-free Watermelon, Blueberry Pomegranate, and Orange. The pouch design, with smaller-bite Energy […]
Icebreaker Collaborates With Goldwin On Limited-Edition Collection
Icebreakers limited-edition collaboration with Japanese technical apparel brand Goldwin includes jackets, pants, tops, and accessories, which combine “Japanese simplicity and elegance with the natural performance of New Zealand merino in gender-neutral layers and shapes.” Goldwin, a technical apparel brand focused on ski, lifestyle and activewear, has had a long relationship with Icebreaker. When Goldwin’s design […]
TerraTrike Launches Spyder and Spyder ATC
TerraTrike announced it has released its Spyder and Spyder ATC. The Spyder ATC is a product of TerraTrike’s “Advanced Trike Concepts” division. Lightweight, carbon fiber rims offer a “30 percent efficiency advantage over conventional aluminum rim profiles.” An oversized idler, with a custom tooth profile and sealed cartridge bearings, comes standard in the ATC, improving […]
Dakine’s Limited-Edition Collection Expands Partnership With Alterra Mountain Company
Further expanding its four-year partnership with Alterra Mountain Company, Dakine launched its limited-edition Ikon Pass collection to include men’s and women’s Excursion Gloves and the Heli Pro 24L Backpack. “Dakine and Alterra Mountain Company share a fundamental goal to help skiers and snowboarders have another ‘best day’ on the mountain. With this ethos in mind, […]
Kitsbow Recognized As Outstanding Employer
Kitsbow received the 2021 North Carolina Governor’s NCWorks Award of Distinction for Outstanding Employer. The award was presented at the Virtual 2021 NCWorks Partnership Conference on October 20. Western North Carolina-based Kitsbow was nominated for the award by the Region C Workforce Development Board in recognition of its contributions to the economy and for its […]
Stio Announces Second Turn Circular Commerce Pilot Program
Stio has launched Second Turn, a circular commerce pilot program and the brand’s latest sustainability initiative “which will enable customers to buy and trade in gently used Stio products from past season’s collections to be cleaned, repaired, renewed, and recycled back into circulation.” Stio Second Turn was designed “to give Stio products the longest life […]
Arcade Climbing Reimagines Indoor Climbing
Arcade Climbing, an immersive technology company, introduced proprietary technology for indoor climbing gyms. Specifically, interactive climbing holds and technology that responds and react to force with colored LED lights guide climbers through its expanding library of routes. Arcade’s responsive climbing holds react to force with sensors and, when held, provide guidance as to the climber’s […]
Norrøna Partners With Big Mountain Skier, Chris Davenport
Norrøna announced it has partnered with Chris Davenport, a two-time World Extreme Skiing Champion and pioneer in ski mountaineering. Davenport adds to Norrøna’s ambassador athlete team, including Andrew Drummond, Hilary McCloy, and Delilah Cupp. “Chris, Delilah, Andrew, Hillary and our whole team of ambassadors play an essential role in standing up for the brand and […]
Revo Partners With Hall Of Fame Golfer Annika Sorenstam; Will Collaborate On Capsule Sunglass Collection
Revo announced it has signed a partnership with Hall of Fame golfer, Annika Sorenstam. As part of the partnership, Sorenstam will serve as a Revo Golf Ambassador and raise awareness about its line of NASA-based lenses. Revo also plans to collaborate with Sorenstam on the design of two custom-style sunglasses for golfers set for a […]
Teva x Cotopaxi Collaborate On Cold-Weather Capsule Collection
Teva, a division of Deckers Brands (NYSE: DECK), announced it has created a cold-weather capsule collection in collaboration with Cotopaxi. The brands also announced they would donate $30,000 to the Boys and Girls Club of Denver and Hollywood to assist those facing systemic issues. The capsule collection features two styles from each brand, the multicolored ReEmber […]
Inov-8 Introduces Rocfly G 390 Hiking Boot With Graphene-Enhanced Foam
Inov-8 recently released its Rocfly G 390, its first hiking boot with a Graphene-enhanced foam, which the brand said will “supercharge feet” for long-distance hiking, multi-day trail walking and thru-hiking. The boot is lightweight and breathable and delivers “endless cushioning and bounce.” Discovered in 2004 by scientists from The University of Manchester, who later won […]
Tailwind Nutrition Announces Brand Refresh And Matcha Flavor
Tailwind Nutrition announced a brand refresh—new logo, new packaging, new website—timed with the introduction of its newest flavor, Matcha, which joins its Endurance Fuel family of flavors. “After nine exciting years of Tailwind helping our customers have the best experience they can, we thought it was time for a little brand refresh,” explained Jeff Vierling, […]
HDry North America Launches HDry ‘b5’ Bio-Based Laminate Membrane
Altexa srl and GHS Holdings announce the launch of HDry® ‘b5′ bio-based, waterproof laminate, for Summer/Fall 2021. It’s another step forward in “ecological technology for ‘direct lamination,’ in waterproof outdoor performance products,” said the company. HDry’s manufacturing processes and materials used throughout the lamination process are “well above industry standards and aim to reduce the environmental footprint […]
Guthook Guides Changes Name; Consolidates Apps To FarOut
Guthook Guides announced it has rebranded as FarOut to reflect the company’s current business model and plans for future growth. The company’s Bikepacking Guides app will also be consolidated in its FarOut app. Co-Founders Paul Bodnar and Ryan Linn launched the brand’s first iOS app for the Pacific Crest Trail called “Guthook’s Guide to the […]
