100% Releases Eastcraft And Westcraft Series Eyewear
100%, the San Diego-based sports performance company, has launched two sports performance eyewear series— Eastcraft and Westcraft. The new collection is based on the brand’s racing heritage that’s fueled by technology to create sunglasses that transcend multiple sports disciplines. The retro glacier-styled silhouette is offered in two versions, the rounded Westcraft and the squared-off design, Eastcraft. “We’re extremely excited […]
Enduro Bearings Introduces Maxhit Bottom Bracket
The next logical step for Enduro Bearing’s Maxhit technology is the introduction of its Maxhit bottom brackets. The brand’s patent-pending Maxhit bearing technology addresses weaknesses the company found in standard bottom bracket components that use several parts within parts, including small ball bearings that succumb to wear and corrosion. Bottom brackets “endure profound and intense forces […]
Erem Introduces Biocircular Desert Hiking Boots
A new gen of sustainable hiking boots, made for desert performance, has launched from father-and-son brand Erem. Co-founder Noah Swartz is a fourth-generation shoemaker “who wanted to create a better boot made with exacting environmental standards for desert landscapes and climates.” His father and co-founder, Jeff Swartz, was the president and CEO of Timberland, a […]
Scarpa’s Latest Ski Boot Innovation Aligns With Its Green Manifesto
Scarpa, producer of footwear for mountain sports, heads into winter 2021/22 committed to sustainability and renewable resources, aligned with its Green Manifesto. Every boot in its Maestrale or Gea RS or Maestrale and Gea ski boot collection was redesigned to incorporate Grilamid Bio and Pebax Rnew, plastics made with renewable resources, while a dollar from the […]
DXLAB Goes All-Terrain With Latest Footwear Release
Deckers X Lab launched its trail-ready X-Scape NBK Mid—street sneaker meets hiking boot—with Vibram N-Oil Litebase outsole to repel water repel. The leather upper is built into an Xponent HD midsole, a “high rebounding and lightweight performance foam.” Other features include Meta-Rocker geometry and flared swallow tail that “enhance the feeling and performance from the […]
Norrøna Expands Ski Touring And Freeride Collections For Fall 2022
Norrøna released its Fall 2022 collection expanding on its lyngen, and lofoten collections for big mountain freeride ski touring and mountaineering in weather conditions. “Skiers are pushing their limits further than ever before and requiring products with premium fabrics, quality, fit and functionality to meet their needs. In keeping with our design philosophy, loaded minimalism, […]
Smith Launches Imprint 3D Technology
Smith has launched its Imprint 3D Technology, debuting in a first-to-market custom-crafted 3D printed snow goggle to address the wide range of face shapes and features while eliminating the one-size-fits-all approach to gear. The custom experience provides users with increased “all-day comfort, eliminates light leakage due to improper fit, removes pressure points or hot spots, and […]
Nordica Launches Enforcer and Santa Ana Unlimited Ski Collections
Nordica launched two all-mountain touring ski collections in limited quantities, the Enforcer and Santa Ana Unlimited All-Mountain Touring Skis. “Resort and backcountry skiing has morphed the last few years, especially since the life-changing pandemic,” said Nordica North America’s Director of Marketing Sam Beck. “Active skiers are skinning up with friends in the backcountry and resorts […]
Polartec Announces 2021 Apex Design Award Winners
Polartec announced the winners of its 2021 Polartec Apex Design Awards, the annual design award program “celebrating the finest products made from Polartec fabric technologies.” The winning products were selected from entries based on the “skill and creative uses of Polartec.” This year’s Polartec Apex Awards campaign centers on “the importance of versatility and functionality […]
Stitch Introduces SL Cart Bag
Stitch Golf has expanded its golf bag line with its SL Cart Bag. “After constant requests for a cart bag, we are pleased to introduce our first ever Stitch cart bag—SL Cart Bag,” said Brad King, CEO, Stitch. “While we all enjoy walking around at a destination course, we can all agree that riding in […]
TravisMathew Signs Chris Pratt As Ambassador
TravisMathew, which is owned by Callaway Golf, has signed actor Chris Pratt as its first ambassador in the entertainment space. Pratt joins a roster of professional athletes including Jon Rahm, Matt Ryan, Jimmy Garoppolo, Corey Seager, and Alex Caruso. The partnership kicked off on November 8 with a multi-day charity flash sale benefiting Special Olympics, […]
Purdey, 7L and Hajk Introduce Outwear With Traceable Wool Insulation
Purdey, 7L and Hajk are featuring HD Wool Apparel Insulation in their A/W 2021 outerwear collections. Developed for outdoor and lifestyle apparel, the insulation is 100 percent natural, renewable and durable, and effectively temperature regulates with moisture management properties. HD Wool Apparel Insulation supports farmers to start the ReGenerative Agricultural process by having their land subjected […]
Front Runner Expands Off-Grid Travel Accessory Collection
Front Runner Outfitters (Front Runner) released its 20-liter Pro Water Tank with Mounting System. Its low profile makes it an easy-to-handle solution for carrying water during vehicle travel and an additional size option to Front Runner’s product lineup. This 5.3-gallon water tank allows users to free up valuable room on their racks without sacrificing volume […]
Nautilus, Inc. Introduces Bowflex SelectTech Workouts On JRNY Platform
Nautilus, Inc. (NYSE:NLS) announced that its JRNY digital fitness platform now includes a video library of instructor-led strength workouts for Bowflex SelectTech 552 and 1090 dumbbells. For a limited time, new JRNY customers will receive a one-year complimentary membership. Customers outside the U.S. and Canada will have access to the one-year membership beginning November 16, […]
Salomon Adds Elite Road Runner Noah Droddy To Athlete Team
Salomon announced that Noah Droddy will wear the brand’s road running footwear, gear and apparel as part of its U.S. athlete team and as the company’s first elite road running athlete. Droddy recently ran a 2:09:09 marathon at the Marathon Project, setting a personal record and becoming the ninth-fastest American marathoner in history. “Sometimes it […]
