SGB Today

Swiss Kids Outdoor Brand, Namuk, Launches In North America

Namuk, a Swiss-based sustainable outdoor brand for kids, announced its expansion into the North American market with its headquarters based in Bend, OR. Founded in 2016, this expansion allows the brand to continue to develop products that combine functionality with style while integrating its sustainability standards. “Namuk solved a need for parents looking to find […]

Aero SUP Paddle Seat Transforms Bote Paddle Boards Into Sit-Atop Vessels

Bote has introduced its patent-pending Aero SUP Paddle Seat, a “simple product with big implications in the paddle industry.” “When the response to a product is ‘How did that not already exist?’, that’s when you know you’re onto something,” said Willie Vernon, vice president, marketing, BOTE. “The Aero SUP Paddle Seat is the most elegantly […]

Isbjörn Of Sweden Builds On Green Promise For FW22 season

Isbjörn of Sweden continues its commitment to sustainability for Fall/Winter 2022, with an updated range which is “97 percent bluesign certified.” Isbjörn was one of the first outdoor kids and teen brands to become a bluesign system partner and continues to build on the company’s green promise to use only sustainable fabrics and manufacturing processes. […]

VIM & VIGR Introduces Energizing Spring 2022 Compression Sock Collection

VIM & VIGR, creator of compression socks, launched its S22 collection of graduated compression socks, leg sleeves and tights available at retail starting in February 2022. The collection features prints and whimsical designs in bright colors, available in three compression levels: moderate (15-20 mmHg), moderate-firm (20-30 mmHg) and firm (30-40 mmHg, medical-grade compression generally recommended […]

Planet Fitness Returns As Presenting Sponsor Of Times Square’s New Year’s Eve

Planet Fitness will return as the presenting sponsor of Times Square’s New Year’s Eve celebration for the seventh consecutive year, in partnership with the Times Square Alliance and Countdown Entertainment. “This New Year’s Eve, we’re thrilled that the excitement and energy will be back in Times Square to ring in 2022,” said Chris Rondeau, CEO, […]

Pearl Izumi Launches Limited-Edition Grateful Dead Collection

Pearl Izumi has launched its first limited-edition Grateful Dead collection, which includes jerseys, baselayers, bibs, and accessories. To create the collection, the company’s “resident Dead Head,” Taylor Eckelberger, blended the band’s “Steal Your Face” logo with a tie-dye-meets-dancing-skeletons theme. “The Grateful Dead’s impact on American music and culture really can’t be overstated,” said Pearl Izumi’s Director […]

Tropicfeel Launches Sustainable Footwear Collection

Tropicfeel, a manufacturer of sustainably-made travel gear, announced the launch of its first eco-friendly, weatherproof Geyser shoe made with Hyosung’s 100 percent recycled fibers. Available in low and high cut styles, the shoe features a sock construction with sprint laces, is made with Hdry technology (feel dry) stretchy recycled waterproof membrane, a low impact 20 […]

Deckers X Lab Introduces Lace-Up Slipper Boot For Winter

Deckers X Lab announced it launched the X-Scape SPSK Mid—a hybrid street sneaker that meets the comfort of a slipper with the feel of an athletic shoe. The shoe is the newest edition to its X-Scape series The shoe’s design offers a Twinface shearling upper built into an Xponent HD midsole (a high rebounding, lightweight […]

OrthoLite Introduces Two Sustainable Insole Technologies

OrthoLite announced that its range of eco-footbeds has expanded with the release of the HybridPlus-Bio and HybridPlus-Recycled insoles.  Ortholite remarked that the products “elevate the total eco content of the insoles to 57 percent and 50 percent respectively.” The footbeds result from the brand’s Zero Waste initiative to create sustainable footwear solutions closing the loop on production […]

Courtney Dauwalter Joins A Leki Roster Of International Trail Runners

Leki, the manufacturer of skiing, trekking and trail running poles, announced it had signed American ultramarathon runner Courtney Dauwalter. “Courtney’s incredible talent, passion and outgoing personality transcend the sport of trail running,” said Sven Brunso, Leki marketing director. “Her accomplishments have put her on the global stage alongside the best of the best, and we […]

Hest Rolls Out New Camping Mattress

Hest, a designer of outdoor sleep products, launched its portable car-camping mattress, the Hest Foamy. The Foamy offers two layers of memory foam, which provides body alignment and key pressure point relief, with integrated compression strap and water-resistant materials. No inflated air or pump is needed and is offered in a regular (25-inch) and wide […]

Nixon x Grateful Dead Launch Limited Edition Bags, Watches And Watchbands

  To close out 2021, Nixon and The Grateful Dead created a limited-edition collection of watches, bags, and replacement watchbands using the band’s iconic art. The first installment incorporates Grateful Dead imagery into seven watches and five watchbands. The collaboration leans heavily on Nixon’s sustainable and environmentally friendly products, aligning with the Dead’s history supporting […]

Exped USA To Launch Backpacking Mats In 2022

Exped USA, a subsidiary of Exped AG, located in Zurich, Switzerland, announced the upcoming launch of its backpacking mat line and reimagines the selection process for a “seamless customer experience.” Fueled by feedback from customers and retailers frustrated by confusion over a lack of industry standards in warmth ratings, Exped created to improve the buying […]

Outdoor Research VerticalX SuperStrand Technology Blends Down With Synthetic Insulation

Pairing synthetic insulation with innovative construction, Outdoor Research SuperStrand LT jacket collection is offering a warmth-to-weight layering package for the first time. It has also set a new standard for the company in warmth, weight and comfort in its active-insulation category. “SuperStrand is an extraordinary layer. It definitely doesn’t wear like any other piece of […]

Dimension-Polyant Introduces Sustainable X-Pac Fabric Collection

X-Pac RX 3-layer laminates are made with 100 percent post-consumer polyester face fabric and X-Ply reinforcement. The recycled polyester fiber is made from discarded PET bottles sourced in the USA. As with all X-Pac materials, the RX laminates are made in Dimension-Polyant’s Putnam, CT facility, which is 100 percent climate neutral. RX15: Lightweight 150 denier […]