Jack Wolfskin’s Strategic Brand Repositioning
Jack Wolfskin’s FW22 collection represents the brand’s latest strategic direction under CEO Richard Collier; and its core message, “We Live to Discover,” includes a “subtle revision” of its corporate logo, the wolf paw. “Jack Wolfskin was forged around a campfire over 40 years ago. We are now taking the brand back to its roots,” said […]
Outdoor Research Announces Launch Of OR Pro Line At SHOT Show
Outdoor Research announced at the SHOT Show that it will rebrand its tactical and working professional lines under the name OR Pro. “This rebranding speaks to the work our OR team has been doing for decades—designing and developing products for professionals both here in the U.S. and around the world,” said David Hein, general manager, […]
Pearl Izumi Partners With Canadian Freeride Mountain Biker
Pearl Izumi announced it has partnered with Canadian freeride mountain biker Mark Matthews to be a voice for the brand’s initiatives centered around the mountain bike community, sustainability and culture. “I am stoked to partner with a brand like Pearl Izumi that values both trail stewardship and product sustainability,” said Matthews. “I’m proud to wear product […]
YKK Touchlink Fastener Featured Across Artilect’s F/W 2022 Collection
Artilect, the performance brand, has used YKK’s Touchlink Near Field Communication (NFC) enabled zipper in 17 styles for men and women in its FW22 apparel collection. In using the Touchlink zippers, Artilect “aims to provide consumers with richer user experiences and enhanced product functionality.” With a tap from a smartphone on the zipper, consumers can […]
HEX Introduces Aspect Bag Collection
HEX, the fashion accessory brand, released its Aspect collection of water-resistant and recycled (600D polyester exterior) bags. “The Aspect is a perfect set of bags for everyday needs and is designed to easily move between environments,” said Trent Valladares, HEX co-founder. “We’re proud to be using recycled materials in a collection that our customers can […]
Osprey Drops Zealot Rock Climbing Packs and Accessories For Fall 2022
Osprey has dropped packs and accessories for gym and crag climbers for Fall 2022. The Zealot series includes Zealot 45 for cragging and Zealot 30 a rock climbing gym pack. Accessories include the Zealot Chalk Bucket and Zealot Chalk Bag. The Zealot pack features an EVA-molded backpanel with HDPE framesheet, a rope tarp with end […]
Floyd’s Of Leadville Introduces Immunity CBD Tincture Oil
Athlete-focused CBD manufacturer, Floyd’s of Leadville, is expanding its line with Immunity CBD Tincture Oil that infuses CBD with herbs, extracts and vitamins. The oil contains THC-free CBD blends in combination with Grapefruit Extract, Elderberry, Licorice Root, and Vitamin C to give the body’s defenses natural support. For more product information, go here. Photo courtesy […]
Bern Helmets Partners With Lindsey Jacobellis
Bern Helmets announced its partnership with snowboarder Lindsey Jacobellis. During upcoming competitions for the 2022 winter season, Jacobellis, a four-time Olympian, will wear a custom-built purple Carbon Macon helmet. Born in Danbury, CT, Jacobellis started snowboarding at age 10, racing at Stratton Mountain in Vermont. Jacobellis is a six-time World Champion, a ten-time X Games gold […]
Backcountry Partners With Shaun White
Backcountry announced that it has partnered with three-time Olympic gold medalist and winner of the most X Games gold medals, Shawn White, to launch Whitespace, his active lifestyle brand. “What makes action sports so incredible is that they are a melting pot for music, art and culture. A community where everyone is welcome and encouraged […]
Dermatone Expands Sunscreen and Skin Protection Portfolio
Dermatone, the official sunscreen, lip balm and frostbite products of U.S. Ski & Snowboard Team, announced it has expanded its outdoor skin protection offerings with three product collections: Mineral Sunscreens, Sport Sunscreen Lotions and an Anti-Chafe Body Stick, a non-SPF product. “Proper skin protection has become so important that we have to go beyond applying sunscreen […]
Dimension-Polyant X-Pac Fabrics On View At SHOT Show
Dimension-Polyant, the manufacturer of sailcloth and X-Pac waterproof laminates for packs and bags, will introduce its range of X-Pac fabrics for the shooting sports, hunting and tactical markets at this year’s Supplier Showcase on January 17-18 during SHOT Show in Las Vegas. The company will show Tactical and Berry Amendment compliant fabrics from its X-Pac […]
Geartrade Achieves Carbon Neutral Certification
In November 2021, Geartrade, the family-owned marketplace of ‘UnNew’ gear for outdoor enthusiasts, announced the completion to become Climate Neutral Certified. “We went through the Climate Neutral Certification process more for the learning than for getting a certificate to hang on the wall. We’re fully aware that our goal of growing a responsible business is […]
Power Plate Introduces Massage Gun With Antimicrobial Coating
Power Plate introduced its upgraded Power Plate Pulse massage gun in its lineup of vibration products. The full-size handheld massager offers six vibration intensity levels, six-hour battery life from a single charge and is 20 percent lighter than its predecessor. It includes six attachments to optimize preparation and recovery. The new Pulse also includes an antimicrobial […]
Scarpa Welcomes Bodie Miller As Ski Ambassador
Scarpa, producer of footwear for mountain sports, announced that it welcomed American Alpine Ski Racer, Bode Miller, to its athlete roster. Miller joins other professional skiers on its athlete team, including Chris Davenport, who renewed his contract this season. “My goal has always been to evolve the sport of skiing and the equipment we use,” […]
