SGB Today

Artilect introduced its FW22 collection, available August 2022, for men and women, expanding its A/SYS (ArtilectSystems) approach to include three categories – Insulayer, Vaporlayer, and Missionlayer. The new A/SYS categories build on the foundation of the brand’s collection of Nuyarn-powered merino Baselayer (A/SYS-1) and Nextlayer (A/SYS-2), introduced worldwide last year. Artilect Systems (A/SYS) DNA offers […]

Gnarly Nutrition announced it signed ultrarunner Dylan Bowman to its athlete team. “I’m excited to join the Gnarly Nutrition team and am glad they had the vision to create such a unique partnership,” said Bowman. “Not only is Gnarly supporting me as an athlete, but they’ll also be a critical sponsor for the Freetrail Podcast […]

The Fox U.S. Open of Mountain Biking announced that the 2022 race festival would return to Killington Resort from September 15-18. Founded in 2003, the event was last hosted at the Killington Resort in 2018. Top professional racers worldwide will compete for the $80,000 prize purse with this year’s top male and female Open Class […]

Nordica announced the release of its Unleashed collection for the 2022/23 season. The five-model collection is designed for the “modern freeskier” who spends days “off-trail in the woods, chasing pow and getting creative.”  “Skis in the Unleashed collection have the perfect marriage between playfulness and the Nordica performance,” said Nordica North America’s Director of Marketing […]

Giro Sport Design, the manufacturer of performance snow helmets and goggles, has launched the Tor Spherical and Tenaya Spherical helmets available in Fall 2022. “From dawn patrol missions to last chair, these helmets provide the perfect blend of features and protection that any serious rider demands,” said Giro Brand Manager, Josh Reid. “Our team of […]

CEP Compression launched its Run Sock 4.0. Building on its portfolio of medical-grade compression sportswear, the sock offers better foot padding and enhanced ventilation with a blend of breathable materials. “We’re constantly striving to optimize our products through scientific research and testing as well as collaboration with athletes and designers to achieve the highest quality […]

Cotopaxi, a certified B Corp., announced its Do Good Ambassadors—a group of mentors, humanitarians, environmentalists, creators, and community leaders. “These ambassadors are an extension of Cotopaxi’s brand and mission to harness the power of adventure to make the world a better place,” said Cotopaxi. (Ambassador bios were provided by Cotopaxi in a release.) “Surfer, veteran, […]

SHRED. announced it will debut its lens technology—Contrast Boosting Lens 2.0—and provide its athletes with its latest innovation for competition in the Beijing Olympics. “This lens technology has been five years in the making, and we are extremely proud and excited for the launch to happen when it counts the most,” explained SHRED Co-founder, Chairman […]

NYCRUNS, the organizer of the 2022 NYCRUNS Brooklyn Marathon and Half Marathon, announced that Adidas has joined as the Official Footwear and Apparel Partner for the event, scheduled to be held in Brooklyn, NY, on April 24. With an expected field of more than 20,000 runners, the 2022 race could rank as one of the […]

Archer Component, the manufacturer of wireless electronic systems, added a universal drop-bar remote for gravel or road bikes, preferably with a 1x drivetrain, to its existing MTB and brake-specific gravel systems. The Multi-Function Remote (MFR) line of drop-bar products is compatible with the company’s D1x electronic shifting conversion system, works with its major bike categories, […]

  Krimson Klover, the activewear women’s clothing company, announced its collaboration with artist Lamont Joseph White who created a series of designs to appear on the brand’s tops and bottoms performance base layers and accessories sets, with a portion of the sales* going to benefit the Hoods to Woods Foundation. Rhonda Swenson, the company’s owner […]

Helly Hansen announced a four-season uniform partnership with Boyne Resorts effective immediately and through Winter 2024/25. At ten of its North American resorts, Boyne’s mountain operations and snowsports departments, including lift operators, ski patrollers, maintenance, ski/ride instructors, and managers, will be outfitted exclusively in Helly Hansen. The partnership also includes expanding the sale of Helly […]