SGB Today

Skechers Signs As Official Footwear Sponsor Of US Open Pickleball Championships

Skechers announced it has signed on as the official footwear sponsor of the US Open Pickleball Championships. “Pickleball adds another pillar to our established running, golf and performance walking business. This sport is easy to learn and great for families, so footwear featuring our advanced comfort technologies will be a perfect fit for casual and […]

Original Penguin Re-Signs Cameron Smith As Ambassador

Original Penguin Golf, a division of Perry Ellis International, announced it re-signed PGA Tour winner Cameron Smith as a brand ambassador. “Cameron Smith is a proven winner on the PGA Tour, and we are thrilled to continue our relationship and have him as an Original Penguin brand ambassador for years to come,” said Oscar Feldenkreis, […]

Kitsbow To Discontinue PPE Production

Kitsbow Cycling Apparel announced it will discontinue PPE production on February 28 to focus on manufacturing apparel. At the start of the pandemic, in March 2020, Kitsbow pivoted its operations to manufacture face masks initially for medical professionals and first responders, then the general public.  “With the wide availability of masks from literally hundreds of […]

Gerber Gear Releases Spring 2022 Multi-Tool Collection

Gerber Gear, the manufacturer of knives, multi-tools and gear released a selection of outdoor problem-solving tools for Spring 2022. The collection includes multi-tools, axes and fillet knives designed for the outdoors. “The Spring 2022 Products from Gerber represent a robust collection of items that support different kinds of adventures,” said Seth Jaramus, industrial design manager, […]

Fin-Nor Releases Performance Sunglasses For Anglers

Fin-Nor, the saltwater fishing brand founded in 1936 with the invention of the big game saltwater reel, announced a brand relaunch and introduced a line of performance sunglasses for anglers. “This next evolution of the Fin-Nor brand is the most exciting yet and stays true to our mission to create tools that help men and […]

Pearl Izumi Releases S22 Mountain Bike, Road, Gravel, And BikeStyle Gear

Pearl Izumi released its Spring 2022 line featuring mountain bike apparel and protective gear for trail riders, including chamois technology for a comfort ride. It also expanded its product range in the gravel and BikeStyle categories. The Spring 2022collection includes: Elevate Knee Guard Summit Elbow Guard Summit Pro Shell Short  Summit Pro Jersey  Summit Short  […]

Enduro Bearings Launches Mechanics Ambassador Program

Enduro Bearings announced it is “shining a light” on bike mechanics with its Mechanics Ambassador program, offering technical, logistical and support to select professional mechanics, and those aspiring to be bike mechanics, working in the U.S.  Enduro Bearings, a maker of bearings and bearing-related components, aims to raise awareness of bearing technology and the importance […]

Hex Expands DSLR Offerings With Camera Strap And Wrist Strap

Hex introduced its Ranger Camera Strap and Wrist Strap. Designed for comfort and performance, the neck cuff is padded with EVA foam and backed with air mesh for ventilation and includes aluminum D-Ring junction buckles. The straps feature Hypalon connectors that hold up to 80 lbs. and are made from water-resistant, ballistic nylon and surplus […]

Redline Launches BMX Race Development Team

Redline, a BMX bike brand, launched a BMX race development team, Redline/Dvide, to work with athletes to support and develop BMX racing. “Redline’s extensive legacy in BMX, dating back to 1974, is deeply rooted in the sport’s conception and early development,” said Larry Pizzi, CCO, Alta Cycling Group. “The launch of Redline/Dvide represents a step […]

Aetrex Releases Comfort Footwear Collection For Fall 2022

Aetrex, Inc. (Aetrex), offering foot scanning technology, orthotics, comfort and wellness footwear, today announced its plans to showcase its FW22 collection at the Atlanta Shoe Market on February 19-21, Booth #1537. Aetrex will also show its comfort-driven, fashion-forward dress styles, including the Corey and Finley heeled clogs featuring the company’s arch support for proper alignment. […]

Nemo Introduces New Backpacking Gear For 2022 

Nemo, the outdoor gear and accessories manufacturer, announced its 2022 line of new and updated backpacking gear with an increased focus on sustainability, weight reduction, and insulation. “One of the most exciting updates for the 2022 line is the new OSMO recycled fabric in the Dagger OSMO and Hornet Elite OSMO series. OSMO fabrics are […]

Mississippi TanTec Certified As Gold Rated Tannery 

ISA TanTec, a manufacturer of leather known for its LITE (Low Impact To the Environment) manufacturing systems, announced that Mississippi TanTec (MTL), located in the U.S., has undergone the Leather Working Group (LWG) audit protocol and received certification as a gold-rated tannery. “We did not slow down on investing in sustainable projects even during the toughest time of […]

Ortovox Partners With Arc’teryx On LiTRIC Avalanche Airbag System

Ortovox and Arc’teryx developed a lightweight avalanche airbag for Winter 2022, made possible through a collaboration with LiTRIC technology. The airbag system weighs 2.4 pounds and features an electronic system run by supercapacitors and a Lithium-Ion battery that holds 60 hours of charge for a minimum of two inflations. “It’s been such a unique process […]

Body Glove Performer 11 Inflatable Paddle Board Offers Upgrades For 2022

Body Glove released its 2022 Performer 11 Inflatable Paddle Board with an enhanced design that features greater stability, convenient carry and lightweight durability. Body Glove first introduced the ISUP in 2016, featuring a touring design for all paddle levels. “We’re thrilled to continue innovating our best-selling Performer 11 to make paddlesports easier, more inclusive and […]

Gordini Introduces Thindown Gloves For F22

Gordini announced a partnership with Thindown by NIPI (Natural Insulation Products Inc.) to bring its patented down fabric insulation to gloves.  A responsible and ethical alternative that outperforms other insulations, including traditional loose down, Thindown is featured in eight new Gordini styles for Fall 2022.  The brand also expanded on its product offerings using its […]