SGB Today

Revo Signs Multi-Year Endorsement With USPTA

The United States Professional Tennis Association (USPTA), Inc. announced a multi-year endorsement with Revo as the “Official Performance Eyewear” of the USPTA starting March 1, 2022. “In recent years, those of us in the tennis-teaching profession have come to realize the importance of protecting our skin from the relentless exposure to the sun due to […]

Swiftwick Launches Flite XT Trail Line Of Socks

Swiftwick announced the launch of its Flite XT Trail line of trail socks combining Merino wool and its GripDry Fiber with stability technology. The line offers a solution to uneven terrain and variable trail conditions. Proprietary GripDry Fiber, incorporated into the heel and forefoot of the sock, uses micro treads for traction and grip inside […]

Bote Redesigns Rackham Aero Paddleboard With Apex Pedal Drive

Bote introduced its redesigned Rackham Aero 12’4” paddleboard with upgrades including Apex Pedal Drive compatibility and the ability to add the included Aero SUP Paddle Seat. The result is a stand-up paddleboard that can transform into a sit-down, pedal-powered craft—offering a 400-pound carrying load. “The new Rackham is one of the coolest things we make,” […]

Kane Footwear Collaborates With Brian Mazza To Launch Athlete-Designed Shoe

Kane Footwear is releasing its first collaborative design of the Revive recovery shoe with athlete and entrepreneur Brian Mazza. The shoe features earth tones and a printed message on the shoe’s sole that reflects Mazza’s story and mission—Nothing Changes if Nothing Changes.  “I’m constantly beating myself up training, so it’s important for me to take the […]

BikeExchange Offers Complimentary Membership To PBMA

BikeExchange, fresh off its merger with Kitzuma Cycling Logistics, announced it would offer added value to its clients. All current and new North American-based clients will receive one-year complimentary membership to the Professional Bike Mechanics Association (PBMA) to ensure proper training and certification for its mechanics, among other benefits. If a retailer is a current member of […]

Chaco Hits the Road Again On Its 2022 Fit For Adventure Tour 

Chaco announced it would take to the road again this year with an expanded Fit For Adventure Tour offering on-site repairs for its sandals and custom Z Sandals and Chillos. “We hear about lifelong memories made in Chacos, and it was great to hear so many of those firsthand on tour last summer,” said Lauren […]

OrthoLite Introduces Cirql Midsole Compostable Foam

OrthoLite released a midsole foam innovation to “elevate sustainability in the footwear industry.” OrthoLite said its Ortholite Cirql is the “critical solution needed to achieve true circularity within the footwear industry and is the world’s first EVA plastic-free, recyclable, biodegradable, and industrially compostable foam. Powered by plants, Cirql offers a pure foam alternative to conventional […]

Lizard Skins Launches The Strata

Lizard Skins, the grips and handlebar tape manufacturer, has introduced a new grip it calls the Strata.    The Strata is a single-clamp lock-on grip with a soft feel in a mushroom-style fin design in a medium diameter of 32.25mm. The product complements the brand’s expanding Lizard Skins and Oury lines. Lizard Skins now offers […]

Archer Components Launches Paddle Remote For Its D1x Trail System

Archer Components, the manufacturer of electronic shifting for mechanical derailleurs, released its Paddle Remote for its D1x Trail e-shifting conversion kit. The remote, sold individually or with its shift-drive unit, offers flat handlebar MTB bikes with improved ergonomics. Archer systems begin with the chainstay-mounted D1x shifter unit, which pulls a standard shift cable to change […]

Arc’teryx Adds Rock Climber Ashima Shiraishi To Global Athlete Team

Arc’teryx Equipment announced it added rock climber Ashima Shiraishi to its ambassador team. Born in New York City, Shiraishi discovered climbing at age six and is the youngest to climb a V10 (Power of Silence) at age eight. At nine, she was the youngest to scale a V12 (Martini Right) and at 14 she was […]

Matador Upgrades Travel Towels Timed For Spring 2022

Matador Travel Equipment, the producer of performance travel equipment, introduced its NanoDry Packable Shower Towel and NanoDry Trek Towel, updated versions of the brand’s travel towels. The NanoDry Towels are designed for lightweight travel with a silicone case . “Our NanoDry Towels are some of our best-performing products and they just got even better,” said […]

Spy+ Expands International Team Of Skiers And Snowboarders Aligned With European Distribution

SPY+ announced it expanded its International Change Makers program with the inclusion of skiers and snowboarders. The revamped SPY+ lineup includes professional skier Laurent De Martin, professional snowboarders Victor Daviet, Celia Petrig, David Boggio, and brothers Joe and Jake Simpson. “SPY+ has always had a strong following in Europe but, until recently, gear was hard […]

IFit CEO To Step Down Amid Capital Infusion

IFit Health & Fitness announced a capital raise and said its co-founder, chairman, and long-time CEO Scott Watterson would step down from direct management of the company but remain chairman. Steve Barr, chief financial officer, and Mark Watterson, chief experience officer, were appointed co-presidents of the organization.

Flexia Launches Smart At-Home AI-Enabled Pilates Reformer 

Flexia Pilates released its AI-enabled Pilates Reformer. It provides real-time feedback and tracks progress to make personalized recommendations to help users reach their fitness goals. The Reformer offers a dedicated virtual studio that allows users to stream certified instructor-led Pilates classes on demand. The professional-grade, easy-to-adjust smart Reformer uses goals and movements to improve form […]

Aquasphere Adds Triathlete Sam Long To Ambassador Roster

Aquasphere, the swimming and triathlon brand, announced 70.3 World Championship silver medalist Sam Long is joining its roster of ambassador athletes. As part of the partnership, Long will train and compete using Aquasphere’s range of products including its eyewear, wetsuits and training equipment. Long joins a roster of world champion athletes on its global Team […]