Puma Inks Global Partnership With Hyrox
Puma will develop a range of Hyrox apparel using its Cloudspun technology that features dryCell moisture-wicking properties. Puma will also release Hyrox colorways of existing footwear models, including the Nitro 3, Deviate Nitro 3 and Deviate Nitro Elite 3.
Adidas’ Football Icons Star in New Brand Campaign Celebrating What’s Possible When Tackling Pressure
The latest campaign illustrates how, alongside the excitement, international football can add pressure to each player’s game with “research showing that players are three times more likely to miss a penalty when playing for their nation than their club.”
The Future of Nike Air
New research, advanced capabilities and an innovation agenda has led Nike to evolve its Alphafly line to the Alphafly 3 — a shoe “to serve all marathoners.”
Inspired by Nostalgia, Puma x Lost Management Cities Reimagine GV Special
Puma returns with a 2024 version of its GV Special from its archives, having received a “collaborative touch-up” from Seoul-based Lost Management Cities.
Vans Global Skateboarder Arisa Trew, First Woman to Land a 900
Trew has taken skateboarding to greater heights by becoming the first female to land a 900, a feat accomplished 25 years after Tony Hawk’s groundbreaking achievement.
Pacsun to Drop Team USA Streetwear Collection Celebrating Olympic Games Paris 2024
The collection features three capsules—International Olympic Committee Heritage, USA Heritage and Team USA for men and women. Various Olympic-themed styles will also launch under Pacsun’s Kids line.
Pickleball Kingdom Signs Original Penguin as Official Apparel Provider
This partnership aims to support the growing community of pickleball players by offering Original Penguin apparel to enhance play.
New Era and Newcastle United Launch Headwear Collection
New Era will introduce a limited-edition 59Fifty cap with contrasting white stitching throughout to celebrate the new range, calling out iconic Newcastle United phrasing.
Innovative Eyewear, Inc. to Launch Eddie Bauer Smart Eyewear with ChatGPT
The Eddie Bauer Smart Eyewear collection will debut with four polarized sunglass styles, showcasing a rimless smart eyewear design and includes voice access to ChatGPT.
Wolverine and Rawlings Launch “Grand Slam” Limited-Edition 1000 Mile Boot
Inspired by baseball, the lace-up Grand Slam reimagines Wolverine’s 1000 Mile Boot with a twist.
Adidas Originals x Craig Green Introduce Three Silhouettes for SS24
Adidas x Craig Green introduce the CG Retrophy collection which includes the Boost, Sandal and three new colorways for the Squash Polta AKH.
Wilson Sporting Goods Signs Caitlin Clark
Multiyear deal includes Clark’s first signature basketball line and innovation of future basketball products.
Adidas SPZL continues 10th Anniversary Celebration with Decade Pack
As tenth-anniversary editions, Gary Aspend subtly reworked four iconic Adidas SPZL silhouettes from the past ten years: Blackburn, Lacombe, Garwen, and Ardwick.
Skechers First Brand to Buy Super Bowl LIX Ad
“This is the best stage in all of sports to communicate Skechers’ comfort and innovation message.” —Michael Greenberg, President, Skechers
National Park Foundation Receives $25 Million Gift from Ballmer Family
The donation will support the Foundation’s mission to protect and preserve U.S. national parks.
