SGB Today Apparel
Flight Club, Brooklyn Vintage Club Create NBA Time Machine
The two joined forces to pay homage to the 2017 NBA Finals matchup between the Cleveland Cavaliers and Golden State Warriors by returning to 1994 to the matchup between the Houston Rockets and New York Knicks.
Product Drops Available This Week
SGB has highlighted just a few of the many product drops becoming available this week.
Story Mfg. Focuses On Sustainability, Ethics
Founded by Bobbin and Katy Katazome in 2013, the brand has grown into a bricks and mortar studio in East London and a brand stocked everywhere from Tokyo to Los Angeles.
Flowfold: Minimalist Gear For Everyday Adventures
Flowfold will appear at the 2017 summer Outdoor Retailer show in the Venture Out section.
Backcountry To Snowsurf – Buzz From SIA Day 1
SGB brings you the trends and talk live from the floor of the SIA Snow Show.
The A-List Of CES 2017: Sports, Fitness and Outdoors
Newest tech from Under Armour, Majestic, New Balance and more unveiled at CES 2017.
An Event Guide To Outdoor Retailer Winter Market 2017
A schedule of must-attend events at 2017 Outdoor Retailer Winter Market. Yes, happy hours count.
Skateboarding’s New Age Renaissance
Thanks to inclusion in the 2020 Olympics, diversified styles and celebrity appeal, skating is poised for a category comeback.
Columbia Partners With Star Wars
Limited-edition jackets inspired by the upcoming Rouge One film will go on sale December 9.
Legendary Innovator Gert Boyle: Spanning Generations
The First Lady of Innovation was more than an industry icon and philanthropist. She was a model for the power of the pioneering spirit—venturing into the unknown with vision and determination and leading by example for others to follow.
Local Reach
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Parents Poised to Spend Less on Kids’ Sports
A new survey from American Express suggests sports will lose market share to other extracurricular activities, which are losing share to technology.
Trend Spotting at Rio 2016: Nike’s Olympic Jacket and Under Armour’s $1,200 Leotard
Team SGB is binge watching the 2016 Olympic Games this week and next, not only for the athletes and great competition but also to scope out which active lifestyle brands are gaining attention on primetime television.
Trend Spotting at Rio 2016: Swim Brands to Watch
As it should be, our focus is on the athletes at the 2016 Summer Olympics in Rio. But being in the business of the trade, we also can’t help but notice the active-lifestyle brands winning prime real estate on the stage.
