Toca Football, the largest indoor soccer center operator in North America, raised an additional $35 million in funding, including $15 million in equity, as well as $20 million in debt financing from J.P. Morgan Commercial Banking. The company, based in Costa Mesa, CA, also extended its partnership as the official soccer training partner of Major League Soccer.
The funding is expected to further enhance its international growth and enable the expansion of its soccer training technology. The funding comes as soccer has been seeing strong participation gains in North America ahead of the 2026 World Cup while Major League Soccer (MLS) saw record attendance last year with a boost from Lionel Messi joining Inter Miami.
“The combination of capital from one of the world’s premier financial institutions and our extended partnership with the world’s fastest-growing professional soccer league validates TOCA’s mission,” said Yoshi Maruyama, CEO of Toca Football. “We’re redefining how players and fans engage with soccer—through cutting-edge training and immersive social experiences.”
“During the most exciting period in North American soccer history, MLS is proud to announce the extension of our partnership with TOCA,” said Chris Schlosser, MLS SVP of Emerging Ventures. “MLS has always been a leader in pioneering the soccer landscape through strategic partnerships. Innovation and access to the sport are at the heart of this collaboration. Together with TOCA, we remain committed to ensuring that everyone has ample opportunities to play the beautiful game.”
Founded in 2016 by two-time U.S. World Cup and former MLS and English Premier League midfielder Eddie Lewis, and led by CEO Yoshi Maruyama, Toca Football is a soccer experience company that operates two primary businesses: Toca Soccer, the operator of tech-enabled soccer training centers in North America with 37 locations, and Toca Social, the soccer-themed entertainment and dining venues, currently operating in London and Birmingham.
Following openings in London and Birmingham, the company is expanding its social entertainment presence with a second venue in London and its first U.S.-based Toca Social, opening in 2025 at Grandscape near Dallas, TX, in partnership with MLS. Further expansion is planned across the U.S. and international markets in 2026 and beyond.
