Titleist is returning to the PGA Merchandise Show for the first time since 2002. The show takes place from Jan. 29-31 in Orlando, FL. Titleist also will participate in the Outdoor Demo Day at the Orange County National Golf Center on Jan. 28.

“In recent years, the PGA Merchandise Show has evolved significantly, as The PGA of America has shifted the show’s emphasis to a more educational platform for its membership,” said Jerry Bellis, EVP sales and marketing, Titleist Worldwide, in a statement. “Our decision to participate in the PGA Merchandise Show is the result of these positive changes, our desire to strengthen the connection with our partners, and to showcase our exciting new products. Our PGA Show plans will enhance the numerous grass roots initiatives that Titleist already has in place for our dedicated staff members and golf shop partners.”

“We are delighted that Titleist is joining us for the largest annual gathering of PGA Professionals, at the 56th PGA Merchandise Show,” says Brian Whitcomb, president of The PGA of America. “Titleist has been a loyal friend to PGA Professionals for many years and we look forward to helping them further connect our members to the Titleist brand.”

Titleist’s return follows on the heels of Ping’s announcement that it will exhibit for a second straight year, according to Golfweek.com. Ping is participating in the demo day and sponsoring key events at the convention, but it will not have an exhibition booth.