Titleist announced the introduction of the New 2009 Pro V1 and Pro V1x.  


Titleist said the product improvements to its flagship models have been engineered to deliver longer distance and enhanced “Drop-and-Stop” scoring performance with improved cover durability.

 

The New Titleist Pro V1 and Pro V1x golf balls begin shipping to golf shops in mid-February, with a suggested retail price of $58 per dozen (MAP: $45.99).  Both models will be sold in traditional dozen and three-ball sleeves.  Play numbers 5-8 also will be available in addition to the traditional 1-4.   
 
Merchandising support includes Launch Packs, dedicated trial and sustaining displays, extensive sampling, as well as in-shop signage and point-of-sale materials.

For marketing, Titleist said the Pro V1 family will be supported by print, television, and internet advertising campaigns, as well as an on-line video.  The campaign will feature the tagline “Every Shot Counts” and include dozens of Titleist golf ball players across the worldwide professional tours who rely upon the Pro V1 and Pro V1x for their success.  The New Pro V1 and Pro V1x also will be supported through Tour leadership promotion, immediacy print and on-line advertisements and weekly e-newsletter updates.


At the PGA season-opening limited field, winners-only Mercedes-Benz Championship, Davis Love III tied for second playing the New Pro V1x, as half of the 20 Titleist golf ball players in the field made the switch to the new 2009 models the first week it was available.  

At the Sony Open in Hawaii, the first full-field tournament of the year, 41 players transitioned to the New Pro V1 or Pro V1x, and the balls were the most played models at the event.  Titleist Brand Ambassador Adam Scott and Titleist golf ball loyalist David Toms tied for 2nd playing the New Pro V1.