Title Nine, the largest independently owned and operated retailer for women’s outdoor and athletic apparel, has upgraded its website.
The new responsive website further streamlines the retailer’s e-commerce operations, enhances the online shopping experience, and further showcases its message of community and brand.
The upgraded site includes enhanced content on each product page, an improved checkout flow in all channels and an engaging mobile experience for Title Nine shoppers. This has resulted in higher conversion rates across all touchpoints and improved customer interaction with the brand. New features of the upgraded website include:
- “Meet Our Models” Feature to Support Brand Differentiation: Title Nine models are real people. Their stories are prominently featured on the retailer’s homepage, including lifestyle shots in products and recommended products to purchase.
- Priority on Social Media to Build Community: Social features on the home page display Instagram photos of customers wearing Title Nine apparel while swimming, running, hiking, or traveling.
Guided and Personalized Selling Tools: Guided selling tools including Meet our Bravangelists, Bra Fit Calculator and Fit - Tips & Tricks help customers find the right sports bra for them.
- Shop by Outfit for Collection Selling: Shop by outfit page features photo spreads that include both products in a collection and lifestyle imagery.
The technology provider was Kibo.
“Our goals with the new site were to put more emphasis on building a community of customers and to help them more easily find the products they want. Kibo certainly helped us achieve those goals,” said Chrissy Ginieczki, vice president of marketing and e-commerce, Title Nine.
Founded in 1989, Title Nine focuses on developing and buying the best apparel and gear for the everyday female athlete. The privately-held, woman-owned company headquartered in Emeryville, CA has 22 retail stores in 11 states and sells online at titlenine.com.
Image courtesy Title 9
